Recommended by Mr. Rabbit Painting Exhibition of Anaya North Shore, it perfectly blends a unique IP image of Mr. Rabbit with the holiday experience of Anaya North Shore Yue YUE HOTEL, creating a unique atmosphere that is both childlike and adult thinking. Highlights: Strong IP Image Shaping - "Mr. Rabbit": Unique source: pulled from childhood memories by "MR.BAIBAI", giving it a nostalgic and warm background color. Character three-dimensional: "Audacious and gentle" coexist, "harmony - wrapped healing temperature", like to be in a daze thinking, full of contradictions and charming real sense. Behavior figurative: beach painting smiley faces, telling cold jokes about the waves, lame enough shells, writing notes for the sunset... These childish and slightly absurd behaviors make the image jump on the paper. Symbolic meaning: become a symbol of "child healing" and "self reconciliation". Immersive Scene Creation - North Shore Yue YUE HOTEL: Scene specific: The copywriting closely links Mr. Rabbit's behavior with the different spaces of the hotel (beach, hotel lobby, youth travel room), so that readers feel as if they are immersive. Atmosphere rendering: through "sea breeze shatters the light spot", "dummy thoughts on the dunes", "thinking the secrets hidden in the wind", "notes left for the sunset" and other picturesque texts, successfully molded Anaya's unique literary, lazy, and healing summer vacation atmosphere. Core theme delivery - Healing and reconciliation: Accurate positioning: moving the tired mind of urban adults, focusing on “healing” and “self-reconciliation.” The appeal is clear: encourage people to "steal a moment of laziness" in the sea breeze, "pick up a piece of innocence" in art (exhibition), and convey to readers the core emotional value of "occasionally alone is a gentle way to reconcile with yourself." Emotional progression: from visual/ambient description to characterization, finally rising to emotional resonance and action call. Interaction and transformation - "healing code" and punch-in rewards: "healing code" as the core concept of the activity, cleverly visualizes emotional value as a stunt to attract users. Clear action call: "wait for you to pick up", guide readers to participate. Point of interest drive: "on-site photo punch card, receive exclusive customized surrounding gifts", provide physical souvenirs and social currency, improve user participation, form secondary dissemination. Language style: Poetic romance: A large number of poetic images and metaphors (crumpling light spots, holding up ideas, secrets in the wind). Literary and artistic delicate: delicate emotional depiction flowing between the lines. Easy and brash: "Audacious", "lame enough shell", "cold joke" and other words bring a relaxed sense of humor. Warm and healing: The overall tone is warm and soft, emphasizing the softness and healing power of the heart. Rich childlike: "childlike reverie", "crooked smiley face", "childlike pure" and other descriptions throughout.