Description:
This presentation will help participants understand the critical role marketers have in moving the diversity, equity and inclusions work forward -- both internally and externally. They will understand that diversity, equity and inclusion are about change management and how they can help facilitate changes that are sustantive and sustainable.
Key Takeaways
In addition to a free copy of Dr. Upton's book, 
Make It Last: A Roadmap and Practical Strategies for How to Do DEI Work
, with the opportunity to get your copy signed, attendees will:
Understand their role as marketers in the DEI work.
2. Learn how DEI, Change Management and Marketing are connected.
3. Learn practical strategies for effectively integrating DEI into their work.
BIO
Dr. Sandra Upton is Founder and Chief Inclusion + Change Management Strategist with Upton Consulting Group (UCG), an innovative team of strategists who collaborate with professionals and organizations around the globe. Using a research-based change management framework and culturally intelligent strategies, UCG supports organization’s efforts to create behaviors and systems that support inclusive work environments.
Prior to launching UCG, Dr. Upton was Vice President, Global Diversity Practice with the Cultural Intelligence Center and was responsible for providing strategic leadership and expertise on diversity, equity, and inclusion (DEI) matters for numerous Fortune 500 companies and Ivy-League institutions across the world.
Through her consulting she has worked with organizations such as Amway, Corewell Health, SpartanNash, Starbucks, JR Automation, Padnos, Kohls, McDonalds, Perrigo, Saks Fifth Avenue, Willis Towers Watson, Harvard University, Stanford University, MIT, and University of Michigan, just to name a few. In summary, she has thirty years of experience consulting, coaching, and training with businesses, educational institutions, governmental agencies, and non-profits.
Dr. Upton is the author of the book “Make It Last: A Roadmap and Practical Strategies for How to Do DEI Work.” As a regular speaker, she has been featured in Forbes magazine and on several podcasts across the globe. In 2023, she was selected as one of Crain’s Grand Rapids Business’ Notable Leaders in DEI. In 2024 she was the recipient of the inaugural Dr. Rhae-Ann Booker Inclusive Excellence Award by the Grand Rapids Chamber of Commerce and University of Michigan – Health West. Most significant, she is the proud wife of Robert Upton Jr. They have two amazing adult children, Alexis Atkins and Devin Upton.
More information on UCG can be found at www.uptonconsultinggroup.com.
Ticket Prices through noon, Wednesday April 2:
Member - $35
Future Member- $45
Prices increase by $5 after 12pm on April 2.
*As a member, please use the discounted link found in the members-only email invite, to redeem your registration discount.
Membership Information:
Come join the essential community for marketers. The AMA is home to marketing professionals dedicated to boosting their skills and growing their network. Members get free training every month, exclusive content and connection to a local chapter like ours. And it's all just $169/year. 
https://ama.org/join
For those who recently joined AMA, email a copy of your confirmation to info@amawestmichigan.org to receive the member promo code for your discounted registration.
REFUND POLICY
Up to 7 days before the event: Full refund no questions asked
7 days or less until the event: no refunds or transferrence (includes getting sick, positive COVID test, poor weather, etc.)
Death or serious illness (hospitalization, etc.): full refund with no advanced notice
Information Source: American Marketing Association of West Michigan | eventbrite

Kent County

United States

Grand Rapids

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Amway Grand Plaza, Curio Collection by Hilton

Near Vernon J. Ehlers Station, Grand Rapids

Time:	Apr 8, 2025 (UTC-4) ENDED
Location:	L. William Seidman Center

AMA West Michigan April Luncheon: Dr. Sandra Upton | L. William Seidman Center

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