Book Launch – Modernist Graphic Design in Britain 1945–1980
Join us for the launch of a new book exploring the evolution of Modernist Graphic design in Britain from 1945 to 1980!
Thursday 7 November, 6-8pm GMT
Pentagram Design
11 Needham Road
London W11 2RP
You are invited to join us at Pentagram Design for the launch of Modernist Graphic Design in Britain from 1945 to 1980 by Ian McLaren and Tony Pritchard.
Enjoy refreshments as we delve into the world of British Modernist Graphic Design. The book is the first to provide a representative collection of a number of designers who made a significant and enduring contribution to British visual culture. Following an opening chapter that sets the historical context; the impact of influential schools and colleges, the teachers and students, on higher education curriculum and the related profession is highlighted. The book has been written in an accessible fashion so that it can be read chapter by chapter as a narrative or delved into as a reference work for key information. The final chapter considers the idea that the positive optimism of the Modernist spirit continues to have an enduring appeal as new designers face the new challenges of an ever evolving society.
Ian McLaren has worked in more than thirty countries as a graphic designer, consultant, and academic. His work is held in British, German, Polish, Swiss and US collections. He is best known for his work on the Munich Olympics, signing of the Lyon Métro, and France Télécoms ‘Minitél’ user interface. He was British representative on ISO 7001 ‘Symbols internationally tested for public recognition’. He has contributed to numerous books, journals, and reports for international organisations including the European Commission and UNESCO.
Tony Pritchard was course leader of the Postgraduate Certificate and Diploma in Design for Visual Communication courses at the London College of Communication, University of the Arts, London. He is a former editor of the International Society of Typographic Designers’ journal ‘Typographic’.
Published by the modernist  the-modernist.org Venue: Pentagram Design, 11 Needham Road London W11 2RP

Information Source: the modernist magazine | eventbrite

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