Please join Andrea Perez and James LaForce to celebrate the publication of Brand Global, Adapt Local, and a conversation with the authors moderated by T. Alex Puutio. Reception: 6:00pm | Conversation: 6:30pm Cocktails to follow Expanding internationally opens doors to new markets, growth and innovation—but success depends on adapting to cultural nuances without losing brand consistency. In Brand Global, Adapt Local: How to Build Brand Value Across Cultures (Kogan Page, June 2025,) Katherine Melchior Ray and Nataly Kelly reveal how the world’s top brands—Puma, Nestlé, Natura, Marriott, Coca-Cola, Nike, Louis Vuitton, Shiseido and more—achieve this balance. They reveal the strategies behind adapting products, services, and communication to different cultural contexts while staying true to core values. Filled with real-world case studies, practical frameworks, and compelling stories, this book is an essential playbook for marketers, executives, and entrepreneurs navigating international expansion. For as the world becomes more interconnected yet culturally distinct, the ability to master cultural intelligence is essential for brands to thrive.

Information Source: LaForce | eventbrite

New York

United States

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The Peninsula New York

Luxury Hotels

Lowell Hotel

Near Aman New York|Upper East Side, New York

Central Park

Fall Viewing Attractions

Night view

jam***26

Central Park is very fun. There are large lawns and many squirrels running around. You can rent bicycles and ride horse-drawn carriages in the park. It is also nice to just walk around. There is a huge children&#39;s playground not far from Columbus circle. Children from all over the world who come to New York come here to play. They can play in the sand and water, and there are slides, swings, and rockeries. It is easy to play for half a day. There are also many people playing on the lawn. Many people there like to throw frisbees. Many families come here for vacation. It doesn&#39;t get dark until about 8:30 in the summer in the United States, so it&#39;s no problem to play in the park for a whole day!

Edge Observation Deck

Immediate access

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Best Things to Do

Svetlana De Bono

Stunning view, breathtaking experience. I can look at it forever 🤩🤩🤩

The St. Regis New York

Near Trump Tower|New York City Center, New York

New York Edition

Near New York University|Gramercy, New York

Four Seasons Hotel New York

Bronx Zoo

Family-Friendly Attractions

外喜

Very good Bronx Zoo, one of the must-see places in New York. I really like the facilities and garden design here. It is beautiful and friendly to watch. We didn&#39;t see many animals because it was raining.

Intrepid Museum

Museums

Hi there!

Great experience! Booking of tickets on Trip was easy-received QR codes for entrance into the museum received shortly. Skipped the queue to buy tickets at the museum. Get to go onboard the aircraft carrier and submarine for the first time! Interesting visit!

Bryant Park

泰迪小熊

Came here on September 20, 2017.

Bryant Park is adjacent to the New York Public Library. It is named after the American naturalist poet William Cullen Bryant and is a public space covering one block.

In the middle of the park is a large square lawn; on the east side is a statue of Bryant, with his back against the New York Public Library, looking at the tourists in the park; on the west side of the lawn is a fountain; and around it are a circle of tables and chairs for tourists to relax and rest.

Perhaps because it is in a busy city and next to the library, there are quite a lot of tourists in the park, it is very lively and full of life.

Time:	Jun 26, 2025 (UTC-5) ENDED
Location:	53 W 23rd St 9 floor

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