As Badger Meter turns 120 years old and has moved through several acquisitions to expand how it helps customers measure water and form insights to enable action, the company has launched a brand reinvention effort to build a water technology platform known as BlueEdge™. 
This water technology platform has allowed Badger Meter to present itself to customers and prospects as a unified collection of premium hardware and software. The session will not only share the creation journey of BlueEdge but also share how Badger Meter has taken this brand-centric Idea to the world with performance results attached.
Event Details
Date:
 July 23rd
Time:
 5:30pm - 7:30pm
Location:
 161 S. 1st Street, Milwaukee, WI. 3rd Floor
About the Speaker
Bill Blank is the Director of Global Marketing Communications at Badger Meter in Milwaukee, Wisconsin. Bill has spent 25 years on both "sides" of marketing including B2C days at GMR Marketing and B2B days at both Brady Corporation and Badger Meter. This mixed background grants Bill and his teams the ability to look at all marketing actions from both the creative perspective and the data perspective. Bill holds an undergraduate degree in Marketing from the University of Wisconsin - Whitewater where he was part of the Collegiate AMA team that laid the foundation for decades of domination for winning Collegiate Chapter of the Year. Bill also holds a Masters of Business Administration from Marquette
Information Source: AMA Milwaukee | eventbrite

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The Pfister Hotel

Milwaukee Art Museum

Themed exhibition halls

南丰刘邦

Milwaukee Art Museum: An art feast that travels through time and space, a resonance between architecture and soul

On an island in the middle of a lake in Milwaukee, Wisconsin, a pure white building designed by the master architect Frank Lloyd Wright is like a pearl lost in the world - this is the Milwaukee Art Museum. It is not only a museum, but also a multi-dimensional dialogue about art, design and life, worthy of every soul that desires to indulge in beauty and speculation.

✨ Why must you go? Five reasons not to be missed

1. The eternal poem of Wright&#39;s architecture
When you enter the art museum, the first thing that greets you is Wright&#39;s iconic &quot;organic architecture&quot; concept. The huge glass dome pours natural light, interweaving with the rough lines of concrete and stone to form a geometric maze of light and shadow. The space design inside the building is a work of art: the spiral staircase, the suspended exhibition hall, the open courtyard and the lakeside landscape are seamlessly connected, allowing you to feel that the building itself is a dynamic artistic expression while walking.

2. A thousand-year art feast

&bull; Classic treasures: From Rembrandt&#39;s portraits in the Dutch Golden Age to Monet&#39;s Water Lilies series, to the modern artist Yayoi Kusama&#39;s Infinity Mirror Room installation, the museum&#39;s collection spans more than 600 years and can be called &quot;a concentrated theater of Western art history.&quot;

&bull; Local care: Don&#39;t ignore the &quot;American Art&quot; area on the second floor, which not only displays Edward Hopper&#39;s lonely urban scenes, but also deeply explores the creations of local artists in Wisconsin, showing the profound connection between art and regional culture.

&bull; Pioneer exploration: The &quot;Contemporary Art Area&quot; on the top floor updates experimental exhibitions all year round, such as the recently exhibited digital art and VR installations, which challenge the traditional aesthetic boundaries and are suitable for audiences pursuing cutting-edge experiences.

3. Immersive curation: the collision of art and life
The most fascinating thing about the art museum is its &quot;decentralized&quot; narrative method. For example, the &quot;Modern Art in the Kitchen&quot; special exhibition juxtaposes tableware, food ingredients and abstract sculptures, inviting the audience to rethink the aesthetic value of everyday objects; while the &quot;Voice of the City&quot; interactive exhibition area transforms Milwaukee&#39;s urban pulse into an audio-visual symphony through sound installations and video projections.

4. Family-friendly art enlightenment
&quot;Little Artist Workshop&quot; launches parent-child themed courses every month, from pottery to digital painting, allowing children to understand the language of art through hands-on practice. In addition, the museum has a free children&#39;s tour APP, which interprets the exhibits in a gamified way, making art education fun and educational.

5. A poetic secret place for all seasons
In spring, enjoy a cup of &quot;Lakeside Latte&quot;, a special blend of the museum cafe, under the cherry trees, and watch the sun dance on the wood-grained floor through Wright&#39;s flower windows; in autumn, participate in the &quot;Twilight Stroll&quot; event and enjoy the reflection symphony of the building and the lake in the sunset; in winter, the indoor constant temperature exhibition hall forms a cold and warm contrast with the outdoor snow scene, and the open-air theater in summer will bring impromptu performances by well-known artists.

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