Learn Google Analytics 4 (GA4)  configuration and reporting in this 4 hours course. 
GA4 is designed to work in a cookieless future. It uses machine learning and AI to fill in the gaps in data due to cookie restrictions and enables cross-platform measurement.
After attending the Online Seller UK Google Analytics course, you will be able to define goals, match customer journeys to site usage, and extract actionable insights from the data produced by your website. In addition, you will learn what the measurement and metrics mean and possible actions you can take to enhance your marketing objectives.
Our course is available online or one-to-one on-site or in our training centres in Manchester, Birmingham, Nottingham, Bristol, Hereford and London. 
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If you prefer to book live online training, we can help with that too. 
Get in touch to discuss.
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Who is this suited for?
Digital Marketers, Directors, Managers
 Analytics Basics
Which metrics are significant to measure for your website?
Google Ads integration with Google Analytics
Metrics and dimensions
Introduction to GA4 
GA4 vs Universal Analytics 
Tracking with GA4
Analytics technical terms 
GA4 Setup
Property setup in GA4
Data streams overview
Enhance measurement events overview
Configuring Events
Event types: Automated, recommended & custom events
Tracking events using Google Tag Manager ( GTM)
Adding and modifying events within GA4
Setting up conversion events
Setting up Ecommerce events 
GA4 property settings
Data settings (collection, retention, filters)
Choosing a default reporting identity
GA4 product integrations
Connecting to 3rd party platforms such as Google Ads & Data Studio 
Introduction to Consent Mode
GA4  Analytics Reports 
Interface overview
Real-time reporting
Audience reports
Behaviour reports
Measuring events
Marketing campaign tracking
Acquisition reports
Creating comparisons
Life cycle reports
User reports
Using the GA4 Library
Audiences in GA4
GA4 Audiences overview
Audience templates in GA4
Creating a new Audience
Measuring Success
Introduction to goals
Goal types and goal funnels
Ecommerce reporting
Custom Reporting & Extra Features
Constructing reports
Custom alerts
Using annotations
Prerequisites for this course:
Our Google Analytics 4 course is designed for users with some knowledge of Google Analytics. 
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Looking for a bespoke course? We are happy to provide in-house Google Analytics training to you and your team.
Call us on 0161 3272 923 or 0751 88 39629 Please note by booking a ticket to this event, you agree to our event
 T & Cs
 ( Please read )
 * Register as an Individual, if you are not VAT registered.  
TESTIMONIALS   
| Sam Harrison, Arag
Alix was terrific. She talked me through Google Analytics using my account to teach me and helped me set up the account properly. She went at a great pace, focusing on what I needed support on and spending less time on things I was confident with. I'd recommend Alix to anyone who needs to know more about her specialist subjects.
| Paul Ismail, Reichinsurance  
An in-depth delve into the new GA4 and as engaging on Zoom, as it would be in the classroom. Alix guided us section by section, feature by feature through the new system, showing the how, the why and also a comparison versus the older GA3. 
A thorough workshop with ample opportunity to ask questions about your own organisation's use of GA and how the new version will run as effortlessly as it always has supported by some much-improved features. 
Great pace, informative slides and a great live delve into finding, setting up and measuring all things GA. 
Highly recommended.
| Ted Harris, Cheetham Music School
Helped me build on the knowledge I already had. Prabhat was interesting and affable. Very fluid session which allowed me to focus on what was important to me.
| Frances Bibby, Social Comms
Prabhat is a very genuine and patient person with a wealth of digital and eCommerce marketing experience and knowledge. I’ve been to one of his conferences and one of his workshops and each time left having learnt something valuable. His events are educational but also fun and welcoming, a good community to get involved with. 
| Ashley Toth, Burntwood
I recently took part in a Google Analytics training course given by Prabhat which thoroughly covered all the basics of the platform. Prabhat had clearly done his research into the company I work for (along with the other student’s business) and was able to relate the different tools and functions of Google Analytics to our key goals and how we might best take advantage of GA. I would recommend this course to anyone looking to gain a better understanding of Google Analytics and how it can benefit your business.
Just a few of the fantastic organisations who’ve attended our previous training.  
Information Source: Online Seller UK | eventbrite

Amatole

South Africa

Bristol

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