Visite guidée de l'exposition  Les Grands Magasins, une architecture du désir   A la Cité de l'Architecture L’exposition développe un récit international, invitant à un véritable tour européen de ces architectures commerciales, présentes dans le quotidien et l’imaginaire de nos sociétés contemporaines. La période de 1850 à 1930 marque l'âge d'or des grands magasins. Ces temples de la consommation émergent sous le Second Empire grâce à l’avènement des transports et de l’industrie. Leurs architectures monumentales et la mise en scène des marchandises révolutionnent les modes de consommation, transformant l'acte d'achat en une expérience sensorielle et divertissante. Durant la période de 1930 à 1980, les grands magasins font face à de nouveaux défis avec l'émergence des supermarchés et des hypermarchés. Pour survivre, ils deviennent des  machines à vendre , adoptant des stratégies marketing et rationalisant leurs espaces. La singularité des grands magasins est progressivement diluée, mais ils maintiennent leur influence en proposant un art de vivre et en participant à la révolution du prêt-à-porter. À partir des années 1980, les crises économiques et la concurrence des grandes surfaces entraînent une remise en question des grands magasins. L'essor du commerce en ligne et du e-commerce au XXIe siècle transforme à nouveau leur paysage. Les grands magasins doivent alors se réinventer en offrant des expériences uniques et des services toujours plus nombreux pour rester pertinents face à ces nouvelles tendances de consommation. En cas d'annulation, remboursement jusqu'au 30 janvier.

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Time:	Feb 6, 2025 (UTC+1) ENDED
Location:	Cité de l'architecture et du patrimoine

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