Monika Sprüth and Philomene Magers are pleased to present Proof of Concept, Jon Rafman’s latest exhibition at the Los Angeles gallery, which features a groundbreaking installation that reimagines television for the AI age. Building on the artist’s long-standing exploration of digital culture and virtual worlds, Rafman has created a living, mutable stream of music videos, animations and experimental content – a hypnotic mirror of our digital era. Blending the collective viewing experience of MTV’s golden age with new technologies, Proof of Concept investigates our evolving relationship with artificial intelligence, nostalgia and media consumption.

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Besieged by commercial noise: The streets are filled with cheap souvenir shops, high-decibel music, and artists selling CDs, and the environment is noisy and chaotic. The romantic imagination of &quot;starlight&quot; is easily shattered by reality.
Expectation management is crucial: don&#39;t expect to meet a star (the probability is very small) or bump into a movie shoot. The Avenue of Stars is essentially a memorial landmark, not a theme park.
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Hardcore movie fans/film history enthusiasts: must go! *The feeling of touching the idol&#39;s mark with your own hands and being in the Oscar Hall is irreplaceable.
Tourists who check in Los Angeles for the first time: You can go, but strictly control the time and expectations. Focus on the ritual of &quot;star hunting&quot; (reserve 1 hour), visit the exterior of the Chinese Theater, and look at the mountain landmark from a distance, and regard it as a cultural symbol check-in point.
*Those who seek in-depth cultural experience/hate crowded and noisy: choose carefully or avoid it. The noise may be far beyond

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Time:	Feb 15–Apr 12, 2025 (UTC-8) ENDED
Location:	Sprüth Magers Gallery

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Jon Loveman: Proof of Concept | Sprüth Magers Gallery

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Universal Studios Hollywood

ColumbusLos Angeles

The Peninsula Beverly Hills

Waldorf Astoria Beverly Hills

The Maybourne Beverly Hills, Maybourne Hotel Collection

The Getty Villa

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