Project Hashtag is a project curated by the National Museum of Modern and Contemporary Art to discover creators leading the visual arts in Korea and to support mutual collaboration not only in art but also in various fields. Launched in 2019 with the support of Hyundai Motor Company, Project Hashtag celebrates its fifth anniversary in 2024 and builds it into a new level of competition project that experiments with the scalability of contemporary visual art.
"Hashtag (#)", the name of the enterprise, is a special symbol that can be interpreted in many ways depending on the language, country, purpose, etc. It was first used by Chris Messina on Twitter (currently X) and is now widely used. Hashtag is a method of linking related topics in different posts by connecting # and keywords on SNS platforms, and in this way, links can be formed in countless cases. The guiding value of Project Hashtag is an attitude and practice that transcends traditional definitions and boundaries, just like a label, creating a structure that enables unpredictable connections and communication.
Project Hashtag 2024 is a project that supports collaboration between creators, curators, and researchers in various fields, rather than focusing on traditional pure visual art, and involves a differentiated platform through which expanded artistic possibilities are explored. We also hope to actively embrace free sharing between different fields and further conduct marginal experiments on tensions and conflicts that arise within them.
Project Hashtag 2024 opened for public submissions in March 2024. This year's applicants proposed not only convergence projects using the latest technologies such as generative AI, metaverse, and games, but also social experiments that address pressing contemporary issues. In particular, people's tendency to look at social issues such as new environments, interpersonal relationships, and changes in values ​​brought about by the introduction of AI technology into daily life from different perspectives, and to seek community solidarity through interaction with others was very evident.
In the Project Hashtag 2024 showcase, "Wish Office (Kim Raeo, Choi Joonseong, Seo Jinkyu, Seo John, Oh Saeol), Playing Art Method (Cho Hoyoun, Kim Youngju, Rhee Sei)", proposed different themes in their own way through the medium of "games", introducing the projects of Ho-yeon Jo, Young-ju Kim, and Se-ok Lee. "Wish Office" builds a "wish world", a virtual world where everyone's wishes can come true. We proposed a social experiment game that examines modern society through the language of games, in which individual efforts are easily frustrated. The "Playing Art Method" addresses the problems that arise when games are displayed as works in art galleries, creating meaningful discourse through exhibitions, workshops and other methods to form a loose learning community.

Seoul

South Korea

Searching for information and tickets regarding Project Hashtag 2024 | MMCA (National Museum of Modern and Contemporary Art) Seoul taking place in Seoul on Nov 15, 2024–Apr 27, 2025 (UTC+9)? Trip.com has you covered. Check the dates, itineraries, and other information about Project Hashtag 2024 | MMCA (National Museum of Modern and Contemporary Art) Seoul now! Trip.com has also prepared more similar exciting activities and discounted flight and hotel packages.

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MMCA (National Museum of Modern and Contemporary Art) Seoul

Museums

Themed exhibition halls

파이리’s여행일지

The Museum of Modern Art seems to be an art museum with a lot to see and feel, from the exterior that blends in with the surrounding Korean atmosphere and architecture to the spacious exhibition hall inside.

Banyan Tree Club & Spa Seoul

Near Namsan Mountain Park|Hannam-dong/Itaewon, Seoul

Four Seasons Hotel Seoul

Near Gwanghwamun Square|Myeong-dong, Seoul

Lotte World Tower

Night view

Anonymous user

Lotte World Tower is absolutely worth a visit! The observation deck offers stunning panoramic views of Seoul&mdash;you can see the Han River, Namsan Tower, and the skyline all in one shot. The Sky Deck with the glass floor was a highlight and great for photos. The tower also has luxury shopping, great dining options, and a beautiful cinema. Everything was clean, modern, and well organized. A perfect stop whether you&rsquo;re into sightseeing, shopping, or just relaxing with a view.

Cheonggyecheon, Seoul

Natural scenery

emmy_j

It is nice to walk along Cheonggyecheon.Itinerary: &bull; Myeongdong - Ikseon-dong Hanok Village &bull; Euljiro - Jongno&bull; Dongdaemun - Gwangjang Market #cheonggyecheon #walk #myitinerary #myeongdong #ikseondonghanokvillage #euljiro #jongno #dongdaemun #gwangjangmarket #seoul #travel #photo #food #shopping

Josun Palace, a Luxury Collection Hotel, Seoul Gangnam

Instagrammable Hotels

JW Marriott Hotel Seoul

Park Hyatt Seoul

Near COEX Convention & Exhibition Center|Gangnam, Seoul

Yeouido

vivienvivien

Yeouido used to be a military airport in Seoul, but now it has become the financial center of South Korea, as well as the center of the political and entertainment circles. It is home to the 63 Building, the National Assembly, major financial institutions, KBS and MBC (both famous Korean TV stations). Many Korean dramas have been filmed here, and the MBC building on Yeouido is a must-see for fans of the Korean Wave. You can watch the recording process of the program here and may even meet your favorite stars. In addition, KBS has a TV exhibition hall and a radio program area, and many stars will interact with fans in this open radio recording room. Every April, when the cherry blossoms in Seoul are in full bloom, Yeouido becomes the best viewing spot for flower viewing in Seoul.

Time:	Nov 15, 2024–Apr 27, 2025 (UTC+9) ENDED
Location:	MMCA (National Museum of Modern and Contemporary Art) Seoul

Project Hashtag 2024 | MMCA (National Museum of Modern and Contemporary Art) Seoul

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MMCA (National Museum of Modern and Contemporary Art) Seoul

Banyan Tree Club & Spa Seoul

Four Seasons Hotel Seoul

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Yeouido

Project Hashtag 2024 | MMCA (National Museum of Modern and Contemporary Art) Seoul

Details

Vote

Are you interested in Project Hashtag 2024?

Recommended Products for Project Hashtag 2024 | MMCA (National Museum of Modern and Contemporary Art) Seoul

MMCA (National Museum of Modern and Contemporary Art) Seoul

Banyan Tree Club & Spa Seoul

Four Seasons Hotel Seoul

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Cheonggyecheon, Seoul

ColumbusSeoul

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Yeouido

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