Every small business should consider SEO to bring in more enquiries and sales through their website. Small businesses often underestimate the power of SEO - or believe that it’s too difficult or expensive to implement. The truth is, SEO can be a game-changer for businesses looking to reach their ideal audience online.
This 3-hour workshop is for business owners who are new to SEO
, 
and want to understand what it can do for their business
. Led by 
Vanessa Fullerton-Batten
, the session will also share some handy tips that you can implement yourself.
What we will cover:
What is SEO and Why It Matters for Small Businesses
Learn how SEO can help your business attract more of the right audience and generate sales.
The Power of Keywords and User Intent - understand why keywords and user intent matter to ensure you can be found by the right people.
Blog Content Best Practices - avoid common mistakes many businesses make with their blogs and learn how to create content that works.
Essential SEO Tools - get familiar with the free must-have tools that help you track and improve your SEO performance.
Top 5 SEO Tips - walk away with our five biggest SEO tips that you can implement yourself after the workshop.
Maximising Your Google Business Profile - learn how to optimise your Google Business Profile to stand out as a local business and attract more customers.
Join us for this informative session and gain the knowledge and tools you need to start seeing results from SEO.
The workshop is being run for STANTA by 
VFB Marketing
, a small Harpenden-based agency that specialises in search engine marketing (SEO and Google Ads). Vanessa has worked in digital marketing for over 20 years, and her mission is to help small independents become more visible on Google and scale their business.
Please have a laptop or tablet with you.
Free for 
Get Enterprising
 clients
 (businesses under 5 years old in St Albans or Harpenden and surrounding villages).
Cost: £50 for everyone else.
Information Source: STANTA (St Albans Enterprise Agency) | eventbrite

Christchurch

New Zealand

St Albans

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Time:	Jul 8, 2025 (UTC+1) ENDED
Location:	STANTA Business Centre

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