We have been staying at Altamar since 2011, but this is our first visit since it became Servatur Altamar. Firstly I’d like to talk about the improvements we’ve noted: 1. Apartments now have aircon as well as a ceiling fan, that’s a game changer! 2. Sun lounger towels are now given in addition to bath towels, this is a great addition. 3. Automated safe deposit boxes (used to be a key from reception). The negatives: 1. The entertainment. Oh my, it was NOT good. I don’t understand why an organisation as big as Servatur would not pay for decent entertainment. We thought it was brutal! Thankfully, as self catering customers, we had plenty of choice elsewhere. 2. The drinks at the bar have gone so far downhill. Ordered a beer on day 1, served with no head and minimal fizz, couldn’t finish it. Ordered cocktails on day 2, Pina Colada was just ok, Love of the Beach was very unpleasant. We did not try the bar again for the duration of our trip. 3. Sun bed wars were BAD! The parts of old Altamar that are still there, such as the amazing balconies and amazing views still contributed to a lovely holiday overall, but our entertainment and socialising had to be done offsite due to the poor entertainment/beverage issues. Despite 10+ visits in the past, I’m unsure about whether we will return