Hotel front desk staffs were all super friendly, able to communicate well in English, helpful and professional. We came to the front desk at 1pm (outside check in time) but the staff kindly let us check in early without even being asked. Our room was clean, has good layout, even though it feels a bit tight if you have multiple big luggages but that's typical for all business hotels in Japan. The hotel is close to Sendai station (5 mins walk) where you have endless food choices. There is a 7-11 right at the ground floor of hotel. Yodobashi shopping centre is just across the hotel where you can find large supermarket Lopia, Daiso, Uniqlo, GU, Matsukiyoshi, sport stores and everything else you need. I would happily stay in this hotel again if I got a chance to visit Sendai again.