Iconic Hotel

This hotel is an absolute gem. Beautifully designed throughout. Staff were wonderful from the beginning with quick responses to emails and whatsapps and a friendly greeting on arrival. Room was modern and well furnished with everything you would need- tea and coffee making facilities, a mini fridge, safe, TV etc. Comfortable bed and great sound proofing. Well designed shower room is separated from the main room by an opaque flexiglass partition. A nice touch to receive bottles of water and some chocolates. Reception is on the top/5th floor and there is a 24/7 supply of great coffee from the bean to cup machine. The lovely, large rooftop bar is just through reception and when I was there they had a "happy hour" where they offered a glass of very good wine. No breakfast in the hotel, but there are countless places for breakfast within a few minutes of the hotel - including Tal Bagels, which has numerous options. Excellent value for money. I will definitely stay here again.

Stephan and the crew were amazing. I was provided free wine each night on the rooftop. Overall amazing experience

We enjoyed our stay at the Iconic. Very nice and modern decor, compact sized rooms but exactly what you need, super friendly staff, great location.

New Hotel in Tel Aviv, good value for money This hotel recently opened (August 2025) and is located at a very busy — and admittedly rather unattractive — junction. However, it is extremely convenient for getting around the city. Thanks to the double-glazed windows, you can still enjoy a reasonably good night’s sleep despite the traffic outside. The rooms are nicely decorated in a modern style. Instead of a traditional closed wardrobe, there are open racks and hangers for clothes. The shower and toilet are situated in a glass-enclosed area within the room, which may not appeal to everyone but fits the contemporary design concept. One slightly unusual aspect of the hotel is the entrance. It consists of a large, dark, rather nondescript door that is easy to miss. There is no proper reception desk on the ground floor — just a counter, which was unmanned during my stay. To reach the reception, you need to take the lift to the 5th floor, where the rooftop terrace is also located. It feels a bit unconventional at first, but you quickly get used to it. There is a pleasant rooftop terrace, and the afternoon happy hour with complimentary wine is a lovely touch that adds to the overall experience. I found the price–quality ratio very good. The hotel lowered its rates shortly before my arrival, and in Tel Aviv terms it turned out to be a real bargain.

There was a bit of mold on the wall moldings. Otherwise a really nice hotel, helpful staff. Great location.

Its actualy not bad ..its a cery good location staff is great room modern and clean. As soon as construction on light train will be

Very clean, cosy room with a smart TV so you can watch Netflix, Amazon Prime, etc. The free coffee was a really nice touch. The staff were friendly, informative, and super helpful. Great location, and I paid a very good price for my stay. Very happy — thank you!

I loved my stay here! I stayed for 8 days or so. The people are very kind, there’s a coffee machine in reception so you can make as much coffee as you like haha it’s great! I also find the location very convenient. Rooms were very clean (they clean every day) and there’s always nice music playing in the halls. I definitely will stay here again. Thank you Iconic!

Amazing staff! Rooms were wonderful! Great stay!!