3 Chome-2-2 Higashishukugo, Utsunomiya City, Tochigi Prefecture 321-0953, JapanView hotel details
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Guest Reviews of Smile Hotel Utsunomiya Higashiguchi
7.9/10
Good
62 reviews
To ensure the authenticity of the displayed ratings, we do not simply calculate an average. Instead, we take into account the review credibility and the date of the guest's stay to determine the final rating.
Verified reviews
Location7.7
Amenities7.8
Service8.0
Cleanliness8.2
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All reviews(62)
Positive reviews(56)
Reviews with photos/video(16)
Clean and tidy(14)
Awesome rooms(10)
Great location(8)
Friendly front desk staff(7)
Negative reviews(6)
Guest User
Single Room Non-Smoking
Stayed in Apr 2026
Solo traveller
23 reviews
7.5/10
Posted on May 14, 2026
The location was super easy form Utsunomiya station. It was comfortable and nice
Response from Property: Thank you very much for staying at Smile Hotel Utsunomiya East Exit. We are delighted that you were pleased with our location. Valuing our guests' feedback, we will continue to strive for comfort, and all our staff look forward to welcoming you again. Smile Hotel Utsunomiya East Exit Front Desk
Guest User
Single Room Non-Smoking
Stayed in May 2026
Business traveller
1 reviews
8.0/10
Very good
Posted on Jul 2, 2026
The location is decent, not too far from the station. I stayed for two nights, but they only clean the room if you stay for three consecutive nights as per their policy. The front desk staff were very enthusiastic. The room's facilities are quite basic.
Original textTranslated by Google
Response from Property: この度はスマイルホテル宇都宮東口をご利用いただき誠にありがとうございました。清掃の件につきましてご協力いただき誠にありがとうございます。お客様のご意見の下にご満足いただける宿を目指してまいりますので、ご愛顧賜りますようお願い申し上げます。ご意見ご感想いただき誠にありがとうございました。スマイルホテル宇都宮東口 フロント
Raul RahmadSyukri
Single Room Non-Smoking
Stayed in Jan 2026
Couple
2 reviews
10/10
Outstanding
Posted on Feb 4, 2026
First experience in japan
Response from Property: Thank you very much for staying at Smile Hotel Utsunomiya Higashiguchi. We are very pleased to hear that you enjoyed your stay with us. All of our staff will strive to provide even better service to our guests in the future. We look forward to welcoming you back again. Smile Hotel Utsunomiya Higashiguchi
Guest User
Twin Room Non-Smoking
Stayed in Oct 2025
Travelling with friends
10 reviews
7.5/10
Posted on Nov 23, 2025
The room is big but the bathroom and toilet is too small.
Staff is helpful.
Response from Property: Thank you very much for choosing Smile Hotel Utsunomiya Higashiguchi. We sincerely apologise for any inconvenience caused by our facilities. We will continue to strive to improve our services and comfort, and we look forward to your continued patronage. The entire staff looks forward to welcoming you again. Smile Hotel Utsunomiya Higashiguchi Front Desk
Guest User
Single Room Non-Smoking
Stayed in Aug 2025
Solo traveller
22 reviews
6.0/10
Posted on Nov 1, 2025
There was no toothbrush I had to buy it
Response from Property: Thank you very much for choosing Smile Hotel Utsunomiya East Entrance. We had prepared toothbrushes for guests to freely take in the lobby, but it seems we may have run out. We sincerely apologize for the inconvenience. We look forward to welcoming you again when you visit Utsunomiya. Smile Hotel Utsunomiya East Entrance, Front Desk
Rhodelia
Single Room Non-Smoking
Stayed in Sep 2025
Solo traveller
12 reviews
10/10
Outstanding
Posted on Jan 1, 2026
Good hotel
Response from Property: Thank you very much for choosing Smile Hotel Utsunomiya East Exit. We are very happy to receive your high evaluation. We will continue to strive to improve our services and pursue comfort. All of our staff look forward to welcoming you again. Smile Hotel Utsunomiya East Exit Front Desk
Guest User
Double Room Non-Smoking
Stayed in Mar 2026
Business traveller
1 reviews
7.0/10
Posted on May 4, 2026
I had a car, so it wasn't a problem for me, but if you're walking from the station, it might be a bit far if you have luggage.
There's a private parking lot about a 3-minute walk away. There's also a coin-operated parking lot near the hotel, and the price isn't much different.
Check-in was smooth. I didn't use the breakfast service, but the dining room was clean.
The soundproofing in the room is poor, so you can hear a lot of activity and doors opening and closing from the same floor.
However, because of that, the price is cheaper than other hotels in the area, so I didn't have any particular complaints.
Original textTranslated by Google
Response from Property: Thank you for staying at Smile Hotel Utsunomiya Higashiguchi. We are pleased to hear that you were satisfied with the price, but we sincerely apologize for the inconvenience caused by the soundproofing in your room. We will continue to make efforts to ensure a more comfortable stay for our guests, and we hope you will visit us again in the future. Smile Hotel Utsunomiya Higashiguchi Front Desk
Guest User
Single Room Non-Smoking
Stayed in Mar 2026
Business traveller
2 reviews
5.0/10
Posted on Apr 15, 2026
The room was locked with a key, which is quite unusual these days, and I was a bit confused when trying to open it.
The walls also seemed thin, as I could hear footsteps in the hallway.
Original textTranslated by Google
Response from Property: Thank you very much for staying at Smile Hotel Utsunomiya Higashiguchi. We appreciate your valuable feedback. We sincerely apologize for any inconvenience or discomfort you experienced due to the age and structural issues of our facilities. Based on your feedback, we will strive to become a hotel that satisfies our guests, and we hope you will continue to patronize us. Smile Hotel Utsunomiya Higashiguchi Front Desk
Guest User
Double Room Non-Smoking
Stayed in Feb 2026
Business traveller
2 reviews
5.0/10
Posted on May 4, 2026
There seemed to be a club activity competition, as there were many student groups using the hotel, and the noise continued late into the night. The poor soundproofing was noticeable; even with the door closed, a lot of surrounding noise was transmitted, which was a concern.
The guest rooms were somewhat dimly lit and, while clean, gave a limited impression. It's also a bit far from the station, making access somewhat inconvenient. If you're looking for quiet and comfortable accommodations, it might be a good idea to check the occupancy status beforehand.
The staff were polite and helpful.
Original textTranslated by Google
Response from Property: Thank you very much for choosing Smile Hotel Utsunomiya Higashiguchi. We sincerely apologize for not being able to provide you with a relaxing environment during your stay and for any unpleasant experiences you may have had. Based on your feedback, we will strive to improve and provide you with even better hospitality. We look forward to welcoming you back again. Smile Hotel Utsunomiya Higashiguchi Front Desk
Guest User
Triple Room Non-Smoking
Stayed in Feb 2026
Couple
1 reviews
6.5/10
Posted on Apr 1, 2026
I was able to spend my time peacefully.
Original textTranslated by Google
Response from Property: Thank you very much for choosing Smile Hotel Utsunomiya Higashiguchi. We are delighted to hear that you had a relaxing stay. We will continue to strive to improve our services, and we hope you will continue to patronize us. All of our staff look forward to welcoming you back to our hotel. Smile Hotel Utsunomiya Higashiguchi Front Desk
Anonymous User
Run Of House
Stayed in Jan 2025
Solo traveller
2 reviews
6.5/10
Posted on Feb 17, 2025
The bed was a little on the firm side.
Original textTranslated by Google
Guest User
Single Room Non-Smoking
Stayed in May 2026
Travelling with friends
2 reviews
6.5/10
Posted on Jul 1, 2026
Thank you very much
Original textTranslated by Google
Response from Property: Thank you very much for choosing Smile Hotel Utsunomiya Higashiguchi. We will continue to strive to improve our services and comfort, and we hope you will continue to patronize our hotel. Thank you again. Smile Hotel Utsunomiya Higashiguchi Front Desk
Guest User
Single Room Non-Smoking
Stayed in Mar 2025
Family
2 reviews
3.5/10
Posted on Apr 6, 2025
It was very inconvenient because we couldn't have temporary visits in the room. We canceled two of our four nights.
Original textTranslated by Google
Guest User
Run Of House
Stayed in Aug 2024
Solo traveller
12 reviews
8.0/10
Very good
Posted on Sep 20, 2024
All the staff were polite.
It would have been nice if the amenities included skin care products.
The breakfast menu included the standard items and was just right for a light meal.
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ipad kanri
Single Room Non-Smoking
Stayed in Jan 2025
Business traveller
4 reviews
4.5/10
Posted on Feb 23, 2025
It was small and dark. It was a tiring hotel.
The lobby was bright, perhaps because it had been renovated, but the floor where I was staying was dimly lit, and the room itself couldn't hide its age.
I stayed there for two days, and regret not having read the reviews properly.
I'll be more careful next time.
Original textTranslated by Google
Response from Property: この度はスマイルホテル宇都宮東口にご宿泊いただきありがとうございます。当館年数が経っておりますため古さゆえのご不便をお掛けしており申し訳ございません。お客様のお言葉をもとにより良いサービスを目指してまいります。お忙しいところご投稿いただき重ねてお礼申し上げます。