Lodging prices in Zermatt are high and this place is unfortunately no exception, but I believe it's rated highly because it's cared for like a family heirloom, which it is. We met a representative of the current generation of owners at check-in and every staff member was familiar to us by checkout. Shoutout to Silvia on the breakfast crew for being super attentive and friendly. Vera was great, too. Location is very good - not too far from the center of town and the train station but up the hill a bit to provide a view over the valley and of the Matterhorn. It can be a schlep wearing your ski boots and carrying your skis up from the Gornergrat station or the bus stop, or hiking up to the Sunnegga elevator, but otherwise the walk is no problem. The south-facing "Matterhorn view" rooms are angled away from the mountain so that you really have to go out on your balcony or up to your window to see it off to the side. Breakfast buffet is fabulous - fresh juices, good coffee, all sorts of homemade breads and pastries, smoked salmon, eggs cooked to order, Bircher muesli, yogurt, cereals, meats, cheeses, jams and jellies. The hotel also prepares a reasonably priced sack lunch (sandwich, fruit, brownie, drink) if you don't want to eat at a restaurant on the slopes. The spa area is fantastic, though I wished it had a jacuzzi in addition to the saunas. There is an infrared sauna, an 80C dry sauna, a "bio sauna" and a wet sauna (high humidity). There is also a very cold plunge pool outdoors and areas to rest. All of the saunas are "Nacktbereich/Nude zone/Espace de nudité" but we were often the only ones there and there was plenty of space for people to separate themselves from others if they wished. The hotel offers to reimburse you for your first-class train upgrade from Visp to Zermatt, but because I had a first-class Saver Day Pass and not simply a first-class point-to-point upgrade, they said they couldn't give me a credit. It would have been a tiny sum in comparison with the bill for a six-day stay, but I thought it would have been a nice gesture nonetheless for the hotel to just give us the small credit (it would be easy to look up the cost of an upgrade from Visp to Zermatt).