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Harajuku is the city that created Japan's "Kawaii" culture. Kawaii translates directly into lovely, cute, and pretty, but "kawaii" born in Harajuku has a unique worldview that doesn't fit in these. 
The concept of “kawaii” cannot be described in one word, but in general, it may be understood as a weird one using flashy patterns and frills, primary colors, and pastel colors.
The origin of kawaii culture is said to have started in the 1980s when young people purchased the strange fashion that was found in a store in Harajuku.
In Harajuku, there are many clothing stores and cafes where you can enjoy a unique world of cuteness!

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Private Tour - The Origin of Kawaii, Harajuku Pop Culture Tour

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