As the largest cultural landmark project in the country, Enshi Tusi City is the core strategy of attracting tourists to dig deeply and activate the Tusi culture to create an immersive experience. The scenic spot directly displays the restoration and mystery of the toast system through the magnificent complex (gate building, Jiujintang, city wall, etc.), forming a strong visual impact. At the same time, the static display of culture will be upgraded to dynamic participation: daily timed folk performances such as "Toast Marry Girl", hand dance interaction, and Xilan Karp tapestry experience, so that tourists can change from "watchers" to "participants" to feel the Tujia style. In addition, cleverly using social media to spread, its iconic building Jiujintang, with its stacked and scattered hanging building structure, has become a natural "net red" punching point, and continues to expand its influence through user spontaneous sharing. Finally, Enshi Tusi City successfully integrates history and culture with tourism and leisure, taking architecture as shape, culture as soul, and experience as the core, and becoming the first choice destination for tourists to explore the history of Tujia in West Fujian.