**Spring Festival Sanya Review: Intangible heritage, tax-free and tropical style carnival feast** In the Spring Festival 2025, Sanya has become the focus of the national Spring Festival tourism market with the combination of "intangible heritage + tax-free + tropical style". As the first Spring Festival after the successful application, Sanya will deeply integrate traditional culture with modern experience, non-legacy performances, dragon-year theme activities and duty-free shopping have become three highlights, showing a strong cultural and tourism consumption vitality. **Non-legacy, traditional and technology dance** Sanya Red Lady Army Scenic Area "Iron Flower" non-legacy performance fire tree silver flower, iron water and dragon dance intertwined, recreate the warm atmosphere of traditional years; Atlantis "Long Snake Change" Lantern Festival Carnival, with 5 meters high machine armor fire octopus color lamp and other modern technology elements, give non-legacy color lamp new life. Tourists can also experience Li Jin, coconut carving and other crafts, and feel the cultural thickness in the "inheritance on the fingertips". **Duty-free shopping, consumption boom and then upgrade** Sanya issued 51 million yuan of outlying island duty-free consumption coupons, superimposed merchant discounts and multiple points, igniting shopping enthusiasm. For example, a 10,000 yuan watch superimposed discount saves 1,700 yuan, and the daily passenger flow of the duty-free city breaks through 7.6 10,000 people. Tax-free links with hotels, Douyin Daren promotion and other strategies, further pull "online traffic" into "consumption retention". **Service optimization, convenience and peace of mind** "Easy tour Sanya" luggage hosting service allows tourists to travel without burden, "Smart Tour Tianya" applet integrates toilet navigation, parking space inquiry, and improves convenience. The scenic spot implements the "first pay" mechanism, and the overtime queue can be refunded in seconds to protect the rights and interests of tourists. **Natural and ecological, tropical charm is not reduced** Wuzhizhou Island's "seabed blessing" has become a new trend, tourists can dive into the coral reef group to hang wish cards or plant coral seedlings, and integrate the environmental protection concept into the annual taste experience. Sanya successfully created a Spring Festival tourism model of "yearly flavor, new play, and consumption fire" with intangible revitalization, service innovation and tax-free economy, becoming a perfect intersection of tropical style and traditional culture.