还不错的地方，很好啊，挺不错的

Latest

Positive reviews

Mount Mingyue

Wugongshan Junyi Hot Springs

Longxi Secret Scenic Area

I have been here four or five times. Of course, it is more convenient to recommend the main building, and the environment is better, and the room is very large.

Come to Tongxiang to eat Hunan cuisine, it feels better than authentic Hunan cuisine

Farmhouse Hotel has become a new favorite in the catering market in recent years with its unique &quot;earth aesthetics&quot; and immersive experience, but it also faces the challenges of word-of-mouth differentiation and operation. The following comments are made from the environment, dishes, positioning and dispute points: ### 1. **Environment and scene creation: immersive &quot;earth aesthetics&quot;**Farmhouses choose multiple locations in the suburbs or ancient houses, and create an atmosphere of return to reality through theme scenery. For example, the 140-year-old house of the Chai Gate in Xixiang, Hunan, was transformed into a restaurant, retaining mottled brick walls, firewood stoves and open kitchens. Customers can witness the whole process of freshly picked and killed ingredients, supplemented by old objects and nostalgic music, forming a &quot;marketization&quot; scene, which not only meets the yearning of urbanites for nature. Taking into account cultural experience. Similar cases also include Lao Xujia&middot;Fish Market moving the fishing village indoors, using fishing boats, fishing nets and other elements to restore the fishing port style. ### 2.**Dishes: the premium strategy of combining fresh and local soil**The main selling point is &quot;original ecology&quot;. For example, Wang Yuyuan uses firewood stove cooking, daily menu according to self-grown ingredients adjustment, customers need to go to the kitchen to &quot;see the order&quot;, vegetables, bacon and other ingredients directly display, strengthen the freshness. The price of dishes is generally high (per capita 100-200 yuan), such as Xixiang Chaimen positioning high-end customer groups, and the per capita consumption of fourth-tier cities is 200 yuan, which still attracts luxury cars. But there are also consumers who report that some dishes are salty or oily, and the price/performance ratio is doubtful. ###3. **Positioning and customer group: fill the gap in the middle and high-end market**Traditional farmhouses are declining due to extensive operation, and high-end clubhouses are too restrained, and the farmhouse courtyards fill the gap with the refined route of &quot;earth but not low&quot;. Its target customer group is the pursuit of health, nostalgic middle class, such as Changsha Wangxuan yard need to make an appointment in advance, otherwise one is difficult to find. Some stores form a premium through &quot;scenery + high pricing&quot;, such as Shandong &quot;Old Street Impression&quot; monthly revenue of 1.5 million yuan. ###4. **Disputes and challenges: homogenization and copying problems**Although the model is novel, the problem gradually appears:-**High investment and copying difficulties**: single store cost is high (such as Wang Qianyuan Changsha store invested 8 million), and relying on current speculation, it is difficult to scale. - **Homogenized competition**: Hunan Zhuzhou and other places have a large number of imitators, resulting in similar scenes, some customers only punch in once, and the repurchase rate is low. - **cottage chaos**: such as Wuhan &quot;farmyard&quot; brands have been counterfeited by many places, triggering brand disputes. ### Summarize the farmhouse hotel through the &quot;scene + ingredients&quot; differentiation strategy successfully break through, become a new blue sea of catering, but its long-term development needs to solve the balance of standardization and innovation and upgrading. Consumers can prioritize brands with clear themes and transparent ingredients when choosing, while rationally viewing premiums and avoiding excessive payments for &quot;net red labels&quot;.

Thirteen of us had 15 dishes. It was only 530 yuan. The quality of the dishes was also very good. It suits the taste of Hunan people. It is also very close to Junlan Hotel. It is just behind Junlan Hotel. It is the first choice for staying in Junlan Hotel. It is rare for a restaurant in this scenic area to be so economical.

龙之泉湘菜馆

👀 I ate local fish in Wugong Mountain! Check in today: Yimen cooking is behind the annex building of Wugong Mountain Wugongshan Hot Spring Narada Resort Hotel! This store is opened by a couple! Ordinary facade! Delicious taste! I bought a 40 yuan package online and ordered a local special stream fish! Special stream fish (50 yuan a piece) ➕ (vegetarian) ➕ (local small fried meat) peppers with stream fish are really delicious! Special meal! Small fried meat and vegetarian dishes are also good! I thought, such a delicious dish has to come to a mouthful! It cost 15 yuan to have a cup of wine brewed by the boss himself! Ordinary environment, ordinary location, ordinary facade, but the taste is really great!

龙之泉湘菜馆

Reviews of 龙之泉湘菜馆

Attractions Near 龙之泉湘菜馆

Restaurants Near 龙之泉湘菜馆

Contact Us

About

Other Services