When it comes to perfumes, you must mention Grasse Grasse, which is known as the world's perfume capital. This is a small town in the south of the French Cte d'Azur, close to Nice and Cannes, with its charming sunshine, golden sands, and quaint little towns. The taste of the Mediterranean. In order to support the growing perfume industry and meet the increasing demand for raw materials, Grasse is one of the most heavily grown flowers in southern France.