BMW World is a comprehensive multi-functional building that integrates new car delivery center, technology and design studio, gallery, youth classroom, leisure bar and so on. Designed by Professor Wolf D. Prix, Architect, it was officially opened on October 20, 2007. It is a new fashion landmark in Munich with a double conical design style and interesting contrast with the surrounding BMW headquarters "four cylinders" building, BMW Museum and Olympic Park. As "BMW Brand Home", BMW World is a unique place reflecting the characteristics of BMW brand. BMW World provides visitors and customers with a comprehensive experience of BMW brand. Visiting here, you can experience the brand culture of BMW, which is impressive.