It's totally fake, and yet so immersive that it feels anything but. If you walk out of this museum without feeling something for Kemal and Fusun, you're a heartless unfeeling robot. Read the book first, 'The Museum of Innocence' by Orhan Pamuk, and then take it with you as it will get you a free ticket into the exhibitions. It starts with hundreds of cigarettes pinned to a wall like so many withered butterflys, and only gets more interesting and intriguing from there.