Bahnhofstrasse, the most beautiful street in Europe, is home to all of Zurich's finest flagship stores. The Banhnhofstrasse means the former street of Devon, and the Bahnhofstrasse in Zurich is an internationally renowned fashion street. It is a great place to come to Zurich for a shopping trip. It is the most beautiful street in Europe, with hundreds of fashion boutiques, without excessive exaggeration, and the top brand-name flagship store stands quietly in ancient buildings.