Penang | Ludwig Softserve, the Instagram-worthy ice cream shop on Mural Street.

Ludwig Softserve 🕰️ Business Hours: 10:00 AM - 10:00 PM 📍 Address: 37, Lbh Armenian, George Town, 10200 George Town, Pulau Pinang, Malaysia 🏖️ Atmosphere/Facilities: Ludwig Softserve is an Instagram-famous ice cream shop in Penang, located not far from the Armenian Bicycle Mural Street. The interior is beautifully designed with a semi-transparent canopy roof that lets in natural light, creating a stunning interplay of light and shadow—perfect for taking gorgeous photos. Given Penang's hot daytime weather, enjoying air conditioning and ice cream at Ludwig Softserve is a delightful experience. 💞 Recommended Highlights: The Himalayan Salt Ice Cream is the shop's most recommended flavor, offering a delicate balance between the sweetness of cream and the saltiness of Himalayan salt, creating a wonderful taste sensation. They also serve ice cream waffles, cakes, and beverages, though the prices are on the higher side, as expected from a popular Instagram hotspot.