Shenzhen Nanshan Yifei Hotel

UrCove by HYATT is a new hotel brand jointly launched by Hyatt Group and BTG Homeinns Group, which is a brand under Hyatt Hotels Group. The Yifei brand is rooted in China, drawing on the strengths of both sides. It targets the mid- to high-end business travel market, and provides travelers with a comfortable and high-quality travel experience with caring and friendly service, just like providing a safe harbor for ships on a long voyage. UrCove by Hyatt is a joint venture between Hyatt's affiliates and Home Inns (China) Co., Ltd. (a wholly owned subsidiary of Beijing BTG Hotels Group). It independently operates and develops a new hotel brand, UrCove by Hyatt. The new joint venture will leverage the strengths of both parties, making full use of the scale and strength of BTG Homeinns Hotel Group as one of the largest hotel chain brands in China, while integrating Hyatt's extensive experience in providing guests with high-quality accommodation experiences around the world to jointly explore China's growing tourism market. UrCove means "Your Cove", implying a home-like comfort. It aims to provide Chinese business travelers on their journey with a safe haven that combines beauty, quality and practicality.