The right way to enjoy summer is to nestle among the island’s rose-covered ruins and take a break
🌊 a Baltic island wrapped in roses and ruins
Every summer, the top vacation spot for Nordic people isn’t the south of France or Greece, but their own backyard—the island of Gotland in the Baltic Sea.
The island’s capital, the small town of Visby, has been a well-kept summer getaway for Swedes for over a hundred years. The entire town is a living medieval museum and is listed as a UNESCO World Heritage site. Summer is its most enchanting season.
Unlike typical European old towns where you just “see and leave,” this island invites you to slow down, stay for three to five days, and experience every corner of island life.
🚢 Getting there | Two options, each with its own charm
| Ferry option |
Depart from Nynäshamn port south of Stockholm on a large ferry operated by Destination Gotland. The trip takes about 3 hours. The ferry is fully equipped with restaurants, duty-free shops, and a kids’ play area, making the journey part of the experience.
In summer 2026, ferries run frequently with multiple daily departures. Booking early on the official website offers early bird discounts, with one-way fares starting at about 399 SEK per person. Bringing a car requires purchasing an additional vehicle ticket. It’s recommended to book at least one month in advance, as tickets are often sold out during the July and August peak season.
After arriving at Visby port, the old town is within walking distance—less than 500 meters from the port to the city wall entrance.
| Flight option |
Fly from Stockholm Bromma Airport, with a flight time of about 35 minutes. Summer flights increase in frequency, but prices fluctuate widely. Booking early is cheaper; last-minute tickets can cost two to three times more.
The airport is about 4 km from the old town center. A direct shuttle bus is available, and you can pay by credit card on board. Taxis must be booked in advance, as it’s difficult to get one at the airport—this is important to note.
🌹 Rose map | The whole city is a summer greenhouse
Visby is nicknamed the “city of roses,” and this is no exaggeration.
From June to August, the old town’s stone walls, porches, windowsills, and courtyards are all covered in wild roses and garden roses. July is the peak bloom period, and you can smell the rich floral scent in every alley.
Key flower-viewing spots are marked—
▪️ Almedalen park rose garden: the largest and most concentrated variety, perfect for quietly sitting and daydreaming all afternoon
▪️ Residential gardens inside the city walls: from the wall walkway, you can look down on flower-filled courtyards paired with red rooftops, making for stunning photos
▪️ Around St. Catherine’s ruins: rose bushes framed by 800-year-old stone walls create a striking contrast and are the city’s most iconic scene
▪️ Coastal promenade near the harbor: the combination of sea breeze and floral fragrance is a sensory delight as you walk along
🏝️ Beyond the city walls | The real fun is island exploration
Many visitors only tour the old town, but Gotland’s charm goes far beyond that.
Driving around the island is the most popular summer activity. The island covers about 3,100 square kilometers, with scenic coastal roads. Recommended routes include:
Drive 30 minutes north → limestone coastline with white cliffs plunging into the turquoise sea. In summer, the water is clear and greenish, perfect for photos. Several natural beaches along the way have water temperatures reaching 18–20°C in midsummer, and locals really swim here.
Drive 20 minutes south → vast fields and pastures. Gotland is Sweden’s agricultural treasure, with golden wheat fields in summer contrasting sharply with red wooden houses along the road.
Drive 40 minutes east → the east coast is more pristine, with almost no tourists, just quiet fishing villages and long sandy beaches, ideal for those wanting to completely unwind.
Car rentals should be booked online in advance, as rental locations are limited and cars are in high demand during peak season.
🎭 Special summer event | Medieval week
Every early August, Visby hosts Sweden’s largest medieval-themed event—Medieval Week.
For a full week, the entire old town transforms into a huge immersive medieval scene. Residents and visitors dress in medieval costumes, set up white tents on the grass outside the city walls, and engage in traditional activities like fire cooking, hand weaving, and blacksmithing.
The highlight is the knight tournament under the city walls, where fully armored riders joust on horseback on the grass, with spectators seated on the hillside, creating an unforgettable atmosphere.
Accommodation demand soars during Medieval Week. If you plan to visit then, be sure to book your stay three to four months in advance.
🏡 Where to stay | The best spaces to nestle into
▪️ Stone cottages inside the old town walls: converted from medieval buildings, featuring stone walls, wooden beams, and courtyard gardens. Open the window to cobblestone alleys. Full of atmosphere but compact spaces. Book early for peak season.
▪️ Harbor area sea view apartments: convenient walking distance to the harbor and old town, with balconies offering direct sea views, combining convenience and scenery.
▪️ Countryside villas outside the island: many detached houses within 10 to 20 minutes’ drive, with gardens and kitchens, offering more space and better prices than the old town. Ideal for groups or those wanting to fully relax.
▪️ Coastal campsites: several well-equipped campsites on the island in summer, offering tent spots and cabins, with prices starting at 200 SEK per night. Suitable for budget travelers or outdoor enthusiasts.
📌 Practical information summary
💳 Payment: Sweden is almost completely cashless. Credit cards and mobile payments cover all spending, even street vendors accept cards. Get a credit card that supports foreign currency payments before you go.
🚌 Island transportation: The old town is fully walkable. For island tours, rent a car or use local buses. Download the Gotland Kollektivtrafik app to check routes and schedules. Summer service is much more frequent than in winter.
🌡️ Clothing: Short sleeves and sunscreen during the day. The sea breeze makes mornings and evenings cool, so a windbreaker is essential. Wear sneakers for walking the city walls; cobblestones are not suitable for sandals.
📅 Best time to visit: July for peak blooms and stable weather; August for the lively medieval week atmosphere; June for fewer crowds and lower prices, though blooms are just starting.
🔌 Power: Sweden uses European standard two-round-pin plugs, 230V. Remember to bring a plug adapter.
📶 Network: Good 4G and 5G coverage on the island. Most of the old town has free public WiFi.