Enjoy a 26th-Floor Skyline View for the Price of a Single Drink! Taichung’s JT Coffee Is More Affordable Than You’d Think.
Taichung’s 7th Phase hides a stunning high-altitude cafe right on the 26th floor! The "JT Coffee Flagship Store" is located within the CTBC Financial Building in Taichung. Take the elevator straight up from the ground floor, and as the doors open, you're greeted by massive floor-to-ceiling windows and an expansive city view. Below lies the bustling municipal district, while high-rises and mountain silhouettes stretch across the horizon. It feels like a momentary escape from the city's hustle and bustle, sipping coffee right up in the clouds. ☕️
Before heading up, you'll need to register your name, phone number, and party size at the reception desk on the first floor of the CTBC Financial Building. A staff member will then guide you to the elevator. This brief check-in adds a touch of ceremony to the experience—as the floor numbers climb, so does the anticipation for the view outside.
This space was formerly the overseas flagship store for the Fukuoka-based brand REC COFFEE, established in 2021, and was a favorite spot for many local coffee enthusiasts. Following the conclusion of REC COFFEE’s agency in Taiwan on September 30, 2025, JT Coffee took over the space. They have preserved the stunning views and core ambiance while introducing more French pastries, brunch items, and light meals.
Founded in 2024, JT Coffee and JT Patisserie use the name "Staircase" (Jie-Ti) to symbolize growth and the layering of flavors in their coffee and desserts. The brand’s evolution from pastries to a high-altitude flagship store mirrors the concept of "climbing the stairs to finally see the view from the top."
Stepping into the 26th-floor dining area, you'll find a serene atmosphere created by exposed concrete, wooden furniture, and those expansive windows. The interior isn’t over-decorated, letting the scenery take center stage. Window seats are naturally the most sought-after; on sunny days, the sunlight hits the tables while the 7th Phase district unfolds below like a miniature model. On clear days, you can even see as far as the Central Mountain Range and the coast.
There is an outdoor sky garden and observation area, though access depends on the weather and wind conditions for safety. Standing outside provides an even clearer view without glass reflections. However, be mindful that the wind at 26 stories can be strong—keep hats and small items secure, and never lean over the railings for photos. 📸
The coffee menu includes Americanos, lattes, cappuccinos, cold brews, Sicilian coffees, and pour-overs from various origins. Recent info shows drinks start around NT$140, with most coffees priced between NT$150 and NT$200. The Hazelnut Latte (approx. NT$180) offers a nutty sweetness perfect for milk-coffee lovers. The Sicilian Coffee, blending espresso with citrusy lemon notes, is a refreshing choice for Taichung’s hot afternoons.
Desserts vary daily at the counter, typically ranging from NT$160 to NT$200. The Yame Matcha Mont Blanc (approx. NT$160) features smooth matcha cream and cake layers with a sweeter profile. You might also find tiramisu, brownies, tarts, or seasonal fruit desserts. Since items are limited, it's best to check with the staff if you have your heart set on something specific.
If you're looking for brunch, they serve items like Salsa Chicken Croissants, Avocado Tuna Cheese Paninis, Mentaiko Salmon Round Bread, and salads. The Salsa Chicken Croissant (approx. NT$260) is a light yet satisfying meal featuring a flaky croissant, tangy salsa, and a side salad. Note that delivery prices may differ from in-store prices.
The current policy requires a minimum spend of one drink per person, with a two-hour dining limit. They accept credit cards and do not charge a service fee. Guests are asked to return their trays to the recycling area after finishing. Reservations are available for both weekdays and weekends, and pets are welcome if kept in a stroller or carrier.
To get there, take the Taichung MRT to "Taichung City Hall Station" and walk. The building is located near Top City (Far Eastern) and the City Hall. Parking is available in the CTBC building basement, at the City Hall, or around Municipal Park. The cafe doesn't have its own free parking; the Municipal Park lot is currently about NT$20 per hour.
After your coffee, consider visiting the National Taichung Theater, Top City, Eslite Spectrum 480, or Maple Garden. A great itinerary is visiting the Theater in the afternoon to admire its architecture, heading to JT Coffee for the skyline, and then strolling through Maple Garden at dusk.
For an overnight stay, the "Millennium Hotel Taichung" is nearby at No. 77, Shizheng Road, Xitun District. It’s close to the theater and shopping malls. Check-in is after 15:00, and check-out is before 12:00.
Why recommend JT Coffee Flagship Store?
① 26th-floor skyline views for just the price of a drink.
② Excellent lighting from floor-to-ceiling windows—no filters needed on sunny days.
③ Comprehensive selection of coffee, pour-overs, French pastries, and light meals.
④ Window seats can be reserved—perfect for dates or solo relaxation.
⑤ Close to the Theater, Top City, Eslite 480, and Maple Garden.
⑥ No service fee and relatively affordable drink prices for a view cafe.
The most charming part of JT Coffee isn't just the height; it’s the chance to slow down above the busy city. Sitting by the window with a coffee, watching the traffic below turn into tiny streaks of light, gives a new perspective to the familiar Taichung. Though the brand has changed, the vast landscape remains, waiting for anyone who needs a break from the noise. 👏🏻
📍 Location: JT Coffee Flagship Store
📍 Address: 26F, No. 88, Sec. 1, Huizhong Rd., Xitun Dist., Taichung City
⏰ Hours: Daily 10:00–18:00
☎️ Phone: 0967-102-025
💰 Min. Spend: One drink per person
⏳ Time Limit: 2 hours
💳 Payment: Credit cards accepted
🅿️ Parking: CTBC Building basement or City Hall area parking
🏨 Nearby Stay: Millennium Hotel Taichung