Beijing Lego flagship store

When it opened, I queued from eight in the morning until half past three in the afternoon to get in, a crazy experience of seven or eight hours without eating or drinking to grab the limited edition. The memory is still fresh. As time goes by, Lego's flagship stores have opened seven or eight in China, but there is still only this one in the northern region. What you see elsewhere are authorized stores, and the goods and special products are still quite different from the flagship stores. 🚖Location and transportation🚖 Located on the first floor of Wangfujing Yintai, a very conspicuous storefront. I haven't visited Wangfujing for many years, but because of this store, I come almost every month. 🗺️Theme features🗺️ 1️⃣Unlike other flagship stores, there is only one floor here, but everything that should be there is there. 2️⃣Many special products such as Minifigure Custom Workshop, Pixel Art, etc., which authorized stores definitely do not have. 3️⃣Some channel-limited d2c large sets are often only available in flagship stores. 🎪Special installations🎪 1️⃣Every Lego authorized store will have pixel art and limited models, and there are even more in the flagship store. 2️⃣In addition to the sedan chair and stone lions, the Beijing flagship store also has the Great Wall, Nine Dragons Wall, etc., which are very suitable for photo check-ins. 3️⃣I personally like the pagoda on the top of the mountain, where there must be immortals living~ 4️⃣There is a small display cabinet showing the history of Lego, as well as some wooden models. Many people don't know that Lego was making wooden 🪵 toys 🪀 when it was first established. 🎯Unique products🎯 1️⃣The custom pixel art just mentioned, although slightly expensive, is only available here; 2️⃣The Minifigure Custom Workshop is also exclusive to the flagship store, where you can design your own Minifigure painting; 3️⃣Publication area, with Lego-related books; 4️⃣Super large parts wall, with different content every month, senior moc players come back to buy cup-mounted rare parts~ 📝To sum up📝 Whether it's status, scarcity, or the goods and installations in the store, it can be used as a place to check in. If you pass by, don't forget to visit~