Immersive digital art museum ARTE M opens in Hong Kong

breathe exhibition 🖼🎨🥰 Simple exhibition: ARTE M, Korea's most popular immersive digital art museum, landed in Hong Kong (preview of four parts) ❤️❤️❤️ ARTE MUSEUM is the largest immersive media art museum in Korea, created by the world-renowned digital design company d’strict through nearly 10 years of accumulated technology and artistic creation capabilities. ARTE MUSEUM has a total of three exhibition halls in South Korea. After the first one opened in Jeju in September 2020, it opened in Yeosu and Gangneung in 2021. Since opening about 23 months ago, the three exhibition halls have attracted a total of 3.2 million visitors. ARTE M is the first overseas space to showcase ARTE MUSEUM works outside of South Korea, and will set up a permanent exhibition hall ARTE MUSEUM at 11 SKIES, Skycity, Hong Kong International Airport, the largest one-stop amusement and retail commercial landmark in Hong Kong. This will be the first ARTE MUSEUM in Hong Kong and the surrounding area, and will feature more diverse works and dining facilities, including elements unique to Hong Kong. 11 SKIES is built by New World Development and operated by K11, with a total floor area of ​​3.8 million square feet. The 28,040 square feet ARTE MUSEUM is expected to debut in the largest indoor play space of 11 SKIES between late 2023 and early 2024. According to official information, there will be 10 to 15 exhibition areas. This time, ARTE MUSEUM will be the first to let everyone experience its mystery in the HACC exhibition hall on 2/F of K11 Atelier King’s Road, which covers an area of ​​9,149 square feet. It will take "ETERNAL NATURE" as the theme and use digital media technology to reinterpret the diverse elements and spaces in nature to create beautiful media art works. d’strict fully incorporates the beautiful and stunning elements contained in nature into his creations. The exhibition hall is divided into four spaces: "Flower", "Jungle", "Wave" and "Beach", while consciously eliminating the meaning that the artist wants to convey. Here, the audience can mobilize multiple senses to fully experience the works in "nature", rather than simply "appreciating" colorful visual works. Through the comprehensive use of visual creativity and mapping projection, multi-directional image control, sensor interaction and other digital media technologies, the entire space is visually transformed into a work of art. At the same time, in each area, you can hear the sound of petals falling in the wind, the sound of waterfalls pouring down, and you can also smell the fragrance suitable for each space. 🌼「Flower」Rapeseed flowers The cold winter has passed, and spring has come, injecting stronger and more beautiful power into life. 🌺「Flower」Camellia Let us experience the poetic beauty of life together. ☘️「Jungle」 When night falls, the jungle is illuminated by glittering creatures. The creatures with transparent bodies constantly change their colors according to the environment, echoing each other with the environment, taking you to experience the mystery of the jungle. 🌊「Wave」 The waves are surging, as if to swallow everything! Did that moment hit the softest part of your heart? Suddenly, you woke up in the light and shadow effects, revealing a real smile. ⛱「Beach」 The light and gorgeous aurora in the night sky forms a contrast with the surging waves, taking you into a fantasy and mysterious thinking space. You can walk slowly under the aurora in the waves, and from the reflection of the mirror, it becomes an infinite long beach📸📸📸 The fragrances used in the exhibition hall are all blended by perfumers from a famous Korean perfumery agency with a long history. In order to make the fragrance fit the work perfectly, the perfumer constantly adjusts the details of the fragrance, and finally produces a special fragrance that has never appeared on the market. We carefully selected high-grade raw materials used in high-end perfumes and designed four completely different new olfactory experiences. Combined with strong visual effects, shocking sound effects and elegant fragrances, they stimulate multiple senses and create a fully immersive exhibition experience. This is also the biggest difference from other media art that simply focuses on visual experience, and can be said to be a major feature of ARTE MUSEUM. About d’strict The first one was “LIVE PARK” launched in 2011 in Ilsan, South Korea. As the world's first 4D ART PARK at the time, it integrated various media technologies such as 3D holography, augmented reality, media art, and dynamic art, and used the story behind the moon, which had never been visited, as the background to create an art space where audiences could enjoy art, performances, and games. In addition, a digital theme park called “PLAY KPOP” was built in Jeju Island, South Korea in 2015. By combining K-POP with various cutting-edge technologies such as 3D holograms, augmented reality, and virtual reality, a new type of entertainment space where the whole family can enjoy together is created. ARTE MUSUEM is the culmination of d’strict’s many years of experience. ❤️ARTE M HONG KONG ETERNAL NATURE🌳🦒🐘🐆 Opening date: From October 7, 2022 to March 30, 2023 Opening hours: 11am to 7pm daily Location: 2F, K11 HACC, K11 ATELIER 728 King’s Road Tickets: k11experience website Ticket price: Adults HKD128 on weekdays, HKD148 on weekends and public holidays (tickets need to be pre-ordered) K Dollars can also save Dollars, please check the website for details #artemhk #artem_hk #artem_hongkong #artem #artemuseum #dstrict #dstrictkorea #k11hacc #breathenewshk #frankkan #简报