【Hometown Jianxing】Li Ziqi Revives Intangible Cultural Heritage Fashion Trend

Li Ziqi's velvet flower and Shu brocade styling, disseminated through social media, has successfully revived public interest in traditional intangible cultural heritage clothing. Her works not only showcase the aesthetic beauty of Chinese traditional craftsmanship but also inspire younger generations' passion for cultural heritage. By integrating traditional elements with modern fashion, Li Ziqi has promoted the dissemination and innovation of intangible cultural heritage, becoming a significant representative of culture-driven creativity. Her influence extends beyond clothing itself, sparking public re-evaluation and appreciation of traditional crafts, making it a vital part of youth cultural consumption and demonstrating perfect harmony between tradition and modernity. Internet Celebrity | Li Ziqi: Gained global fame through short videos featuring ancient handicraft techniques, with her YouTube channel surpassing 17 million subscribers. Representative works like "Shu Embroidery" and "Movable Type Printing" poetically showcase China's agricultural culture through cinematic lenses. Praised by People's Daily as "a new model of cultural export," she was awarded "Cultural Communication Person of the Year" by China Newsweek.