2026 Burgundy Travel Guide: must-see attractions, popular food, hotels, transport & travel experiences (updated in August)

If you're planning a trip to France, many people choose to stay in Paris for the entire trip because of its convenience in terms of accommodation, transportation, and restaurants. But did you know that just a short tug-of-war on the TGV high-speed train or other express train can take you to many beautiful cities within about 2 hours? The advantage is that you don't have to check into a new hotel every night. You can simply wake up early, hop on the train, and return to the same hotel in the evening. Or, if you particularly like a city, you can extend it into an overnight trip. If you have an extra day, try choosing a city from this list. Rest assured, France will have more places you'll fall in love with than just Paris! ✨ ⸻ 🥂 1. Reims – The City of Champagne ⏱️ Approximately 45-50 minutes When it comes to champagne, Reims is definitely at the top of the list, as it's home to many famous champagne producers. Besides champagne tasting, there's also the stunning Notre-Dame de Reims Cathedral, which has been used for the coronation ceremonies of many French kings. The cathedral itself is magnificent. Strolling through the old town is also full of cafes and pastry shops with a great atmosphere. ⭐ Perfect for those who love wine and history. And stroll through the old town. ⸻ 🏛️ 2. Lille – A chic old town in the north ⏱️ Approximately 1 hour Many may not be familiar with the name Lille, but once you visit, you'll usually be impressed. The city boasts architecture that feels like a blend of French and Belgian styles. The Vieux Lille area is full of colorful buildings, cobblestone streets, charming cafes, chocolate shops, and small boutiques. You could spend the whole day walking around and not get bored, plus it's not as crowded as Paris. ⭐ Perfect for cafe lovers, shopping enthusiasts, and those who enjoy taking photos. ⸻ 🏡 3. Strasbourg – A fairytale city that many fall in love with ⏱️ Approximately 1 hour 45 minutes If you ask which city is one of the most beautiful in France, many would say Strasbourg. The highlight is the Petite France area, with its half-timbered houses along the canals that seem straight out of a fairytale movie. Stroll along the river, stop at a cafe, and then visit the iconic Strasbourg Cathedral in the city center. Every photo angle is guaranteed to be stunning. It's especially lively during Christmas. Because it boasts one of the oldest and most famous Christmas markets in Europe. ⭐ Perfect for those who love romantic cities and architecture. ⸻ 🍷 4. Dijon – The capital of Burgundy ⏱️ Approximately 1 hour 35 minutes Many people know Dijon from its mustard, but the city is actually much more charming than that. The old town is full of medieval buildings, local restaurants, and world-renowned Burgundy wines. Stroll slowly, stopping at bakeries or cafes along the street, for a truly enchanting and simple French experience. ⭐ Suitable for foodies, wine lovers, and those who appreciate old towns. ⸻ 🏰 5. Le Mans – An overlooked medieval city ⏱️ Approximately 55 minutes Many people know Le Mans from the 24-hour race, but the old town is actually much more beautiful than you might think. The city walls, cobblestone streets, ancient houses, and old churches make you feel like you've stepped back in time hundreds of years. It's not crowded with tourists, making for a relaxing stroll. Perfect for taking photos! ⭐ Ideal for those who want to escape the hustle and bustle and love history. ⸻ ⛪ 6. Chartres – A charming small town. ⏱️ Approximately 1 hour. Although small, Chartres boasts a UNESCO World Heritage Site cathedral, considered one of the most beautiful Gothic cathedrals in Europe. Stroll along the river, through narrow alleys and local cafes; the peaceful atmosphere is perfect for those seeking true relaxation. ⭐ Ideal for photography enthusiasts, art lovers, and architecture lovers. ⸻ 💡 Choose a town that matches your style: 🥂 Want to sample champagne → Reims ☕ Love cafes and old towns → Lille 🏡 Want a fairytale feel → Strasbourg 🍷 Food and wine lover → Dijon 🏰 Love medieval towns → Le Mans ⛪ Enchanted by architecture → Chartres ⸻ ✨ The charm of traveling in France isn't limited to Paris. There are many small towns full of unique character, and importantly, they're easily accessible by train. Just adding an extra day allows you to escape the bustling capital and explore the old town, sip coffee by the canals, sample champagne, or admire world-class architecture without changing accommodations. If Paris is your starting point for your next trip, consider choosing a city from this list and give yourself the opportunity to see another side of France. You're guaranteed to have a memorable experience that extends far beyond the Eiffel Tower! 🇫🇷❤️ #Paris #ParisTravel #France #FranceTravel #TGV #Reims #Lille #Strasbourg #Dijon #LeMans #Chartres #OneDayTrip #FranceByTrain #EuropeTravel #TripcomTH :::

Some plants do not wait for you to discover them quietly. From a distance, the first thing that catches the eye is an unexpected sea of red — vivid, luminous, almost unreal against the surrounding greens. Approaching closer, the mystery reveals itself: Berberis (barberry), its foliage glowing like scattered embers beneath the open sky. In the serene grounds of Jardin botanique de Haute‑Bretagne, this burst of crimson feels almost theatrical. Yet nature wears it effortlessly. Layer upon layer of ruby leaves shimmer in changing light, shifting between scarlet, burgundy, and deep wine tones depending on where the sun chooses to land. There is something quietly captivating about the contrast — delicate branches carrying such unapologetic color, standing among calmer shades of woodland green and garden earth. It feels less like a flower display and more like a painter suddenly choosing bold pigment after pages of softer watercolor. Moments like this remind you that botanical gardens are not only about rare species or scientific collections. Sometimes, they are simply about surprise — turning an ordinary walk into an encounter with color so vivid you stop without meaning to. 📍 Location: Upper Brittany Botanical Garden, France 🚗 How to get there: Accessible by car from Rennes; ideal as a countryside day trip 🕰️ Best time: Spring through autumn for rich foliage colors and seasonal garden displays 💡 Travel tip: Wander slowly and look beyond the flowers — some of the garden’s most striking beauty lives in leaves, textures, and unexpected bursts of foliage color. Sometimes, beauty does not bloom. Sometimes, it arrives in leaves painted the color of fire.

　　When planning a multi-country trip in Europe, travelers often face a dilemma: they want to see multiple countries but have to deal with frequent hotel changes and complicated transfers. Viking Cruises combines river and Mediterranean routes to eliminate the hassle of carrying luggage. In 2026, it will cover major European destinations with 23 routes (14 river cruises + 9 ocean cruises). This article analyzes Viking Cruises’ solutions based on travelers’ real needs and offers a guide to route selection. 　　1. Say goodbye to frequent hotel changes: a new mobile hotel experience 　　In traditional multi-country tours, crossing borders means changing hotels frequently. Viking Cruises innovates with a mobile hotel model: explore onshore during the day and sail to a new destination at night, staying in the same cabin throughout. This significantly reduces travel fatigue and lets you focus more on the experience. 　　River cruise advantage: river ports are often located in city centers (such as Vienna and Budapest), with disembarkation right at historic districts or clusters of attractions, saving long transfers. 　　Mediterranean breakthrough: in 2026, Viking will launch fully Chinese-language Mediterranean routes using mid-sized ocean ships with 930 passengers. These ships have better direct port access than large cruise ships, greatly reducing transfer times. 　　2. Eliminate language barriers: full-scenario Chinese service system 　　As one of the few international cruise brands offering a Chinese-friendly experience, Viking Cruises provides native language support from airport pickup to departure, allowing non-English speakers to travel with ease. All 2026 China market routes include: 　　Chinese concierge airport pickup at designated European airports 　　Chinese signage throughout the ship, Viking Daily newsletter, and TV system 　　Mandarin-speaking service teams covering all ship areas 　　Onshore tours equipped with Chinese concierges and wireless audio guides for independent listening without crowds 　　The “Viking Journey” WeChat mini program offers pre-trip preparation and real-time itinerary navigation 　　3. Relieve homesickness with food: a blend of Chinese and Western dining 　　To meet Chinese travelers’ dietary needs, Viking Cruises offers tailored dining options: 　　River routes: authentic Chinese dishes (steamed yellow croaker, sweet and sour pork, etc.) served at all three meals, with menus adjusted by segment; an 18-hour noodle bar open from 6:00 AM to midnight serves freshly made dishes like dan dan noodles and braised beef noodles. 　　Mediterranean routes: seven specialty dining venues offer over 800 Chinese and Western dishes, including Cantonese, Sichuan, and Huaiyang cuisines, alongside authentic Western dishes and desserts, all included in the fare with no extra charge. 　　4. Transparent and controllable budget: all-inclusive benefits system 　　The cruise adopts an all-in-one model with all costs disclosed upfront to avoid hidden fees: 　　River cruise fares include 8 core services: designated airport transfers, accommodation, meals and drinks, onboard entertainment, daily shore excursions/experiences, port fees, service charges, and Wi-Fi. 　　Ocean cruise fares cover 7 benefits: designated airport transfers, ocean-view balcony cabin, daily meals, selected destination tours, spa and fitness facilities, onboard activities, and self-service laundry. 　　5. 2026 route highlights: three travel options 　　Viking’s 2026 route matrix covers 14 river and 9 Mediterranean routes, divided by travel preference: 　　Option 1: light first-time Europe experience (8–11 days pure river cruise) 　　Ideal for first-time visitors seeking a comfortable pace: 　　8-day classic Rhine cruise (Amsterdam–Basel): passing through Cologne, Koblenz, Heidelberg in Germany, and Strasbourg in France, including 6 in-depth tours such as Amsterdam canal cruise and Cologne Cathedral. 　　8-day refined Danube cruise (Budapest–Deggendorf): crossing Bratislava in Slovakia, Vienna (overnight) in Austria, Melk Valley, and Passau in Germany, with close-up views of Budapest Parliament and Vienna’s musical culture. 　　Option 2: inland extended deep tour (10–14 days river cruise + land) 　　Adding land itineraries to river cruises for deeper exploration of famous inland cities: 　　11 days Italy and classic Rhine: extending to Milan and Lake Como 　　10 days French wine country and classic Rhine: extending to Lyon and Beaune in Burgundy 　　14 days Czech Republic and romantic Danube: extending to Prague and Zbiroh Castle 　　Option 3: Mediterranean civilization exploration (8–22 days full Chinese ocean cruise) 　　New in 2026, 9 ocean routes cover 9 countries and 28 cities, including: 　　8-day western Mediterranean classic (Rome ⇋ Barcelona): linking Sete and Marseille in France, Monte Carlo in Monaco, and Tuscany in Italy, quickly hitting highlights of the western Mediterranean coast. 　　8-day Italian Renaissance tour (Rome ⇋ Venice): cruising Naples, Amalfi Coast, and Sicily, perfect for Renaissance culture lovers. 　　13-day Mediterranean civilization panorama (Barcelona ⇋ Venice): passing through 6 countries and 10 cities, including Tuscany, Rome, and Pompeii ruins, with overnight stays in Venice and Barcelona for in-depth experiences. 　　15-day Apennine Peninsula pilgrimage (Barcelona → Venice): 5 countries and 12 cities with 12 exclusive tours, including an overnight in Pisa (Livorno) to immerse in Tuscany’s charm. 　　6. Suitable traveler profiles 　　Viking Cruises is especially suitable for: 　　1. Those seeking itinerary continuity: the mobile hotel model avoids daily packing, staying in the same cabin throughout 　　2. Those needing efficient multi-country connections: the day exploration and night sailing design maximizes time, covering more destinations within limited vacation days 　　3. Those relying on Chinese services: full native language support from airport pickup to guided tours eliminates language anxiety 　　Note that if you prefer fully independent itinerary planning or plan to visit non-port towns, the fixed-route cruise model may lack flexibility. 　　Conclusion 　　When planning a multi-country trip in Europe, instead of spending energy on city-to-city transportation struggles, consider whether you want a worry-free experience. Although not the lowest-cost option, this cruise offers a full chain of arrangements from transportation to dining—choose your route and travel light.

Europe multi-country travel guide for July 2026: why more travelers are choosing Viking Cruises —————————————————————————— When planning a multi-country trip in Europe, travelers often face a dilemma: they want to see many countries but have to deal with frequent hotel changes and exhausting long-distance travel. Dragging luggage through foreign train stations and constantly changing accommodations can drain most of the travel excitement. Is there a way to make cross-country travel easier and more enjoyable? Viking Cruises has created an innovative travel solution: cruising Europe’s inland waterways or sailing the Mediterranean Sea on a cruise ship, offering a travel experience of “no hotel changes, constantly new sights.” In 2026, Viking will launch 23 curated itineraries, including 14 river cruises and 9 Mediterranean cruises, seamlessly connecting Europe’s main destinations. This article addresses common traveler concerns, explains Viking’s solutions, and provides a 2026 itinerary selection guide. 1. Say goodbye to frequent hotel changes: a new mobile hotel experience In traditional multi-country tours, switching cities means changing hotels. Viking Cruises pioneered the “mobile hotel” concept: explore during the day and sail to the next destination at night, enjoying the same cabin throughout. This unique model lets travelers completely avoid packing hassles and wake up in a new country each morning. Advantages of river cruises: (1) Docking in core cities: destinations like Vienna and Budapest have ships docked directly at city center piers, within walking distance to old towns or main attractions, eliminating long transfers. Mediterranean cruise upgrades: (1) In 2026, a new all-Chinese-service Mediterranean itinerary will launch, featuring a 930-passenger mid-sized ship design. Compared to larger cruise ships, it offers higher port accessibility, significantly reducing travel time to and from attractions. 2. Overcome language barriers: full Chinese-language service system As one of the few international cruise brands offering a “Chinese-friendly” experience, Viking Cruises removes language obstacles. All 2026 China market itineraries will have complete Chinese support: Seamless transfers: after arriving at designated European airports and clearing customs, Chinese-speaking shore concierges will provide full pick-up guidance. Onboard Chinese environment: all ship signage, the daily Viking Daily newsletter, and TV systems are presented in Chinese to eliminate information barriers. Communication assurance: onboard staff all speak Mandarin. Shore excursions include Chinese-speaking tour concierges and wireless audio guides, ensuring clear explanations even when far from the guide. Digital support: the Viking Journey app offers full information services from pre-trip preparation through the journey. 3. Taste of home: dining tailored for Chinese palates To meet Chinese travelers’ dietary needs, Viking Cruises offers exclusive dining options so you can enjoy familiar flavors abroad: River cruise dining: 1. Daily meals include authentic Chinese dishes like steamed yellow croaker and sweet and sour pork, with menus adjusted according to the route. 2. A specialty noodle bar serves freshly made noodles from 6 AM to midnight, featuring favorites like dan dan noodles and braised beef noodles. Mediterranean cruise dining: (1) Seven specialty dining venues offer over 800 Chinese and Western dishes. Chinese cuisine includes Cantonese, Sichuan, and Huaiyang classics, alongside authentic Western dishes and desserts. All dining costs are included in the cruise fare. 4. Transparent spending protection: all-inclusive travel benefits Viking Cruises implements an “all-in-one ticket” model to eliminate hidden costs and keep travel budgets manageable: River cruise tickets include 8 essential benefits: 1. Designated airport transfers 2. Full accommodation 3. Three daily meals with paired wine at lunch and dinner 4. Onboard entertainment 5. At least one shore excursion or special experience at each destination daily 6. Port fees 7. Onboard service charges 8. Wi-Fi throughout the journey Mediterranean cruise tickets include 7 core benefits: 1. Designated airport transfers 2. Ocean-view balcony cabin accommodation 3. Daily meals 4. One curated shore excursion at each destination 5. Access to spa and fitness facilities 6. Onboard entertainment 7. Use of self-service laundry facilities 5. 2026 itinerary highlights: three travel options to choose from Viking’s 2026 itinerary network covers 14 river cruises and 9 Mediterranean cruises. The following recommendations are based on travel preferences: Option 1: ideal for first-time Europe visitors (8–11 days pure river cruise) River cruises offer a relaxed pace, perfect for first-time visitors who want an easy experience: 8-day classic Rhine cruise (Amsterdam ⇋ Basel): 1. Stops include Cologne, Koblenz, Heidelberg in Germany, and Strasbourg in France 2. Includes 6 key shore experiences such as Amsterdam canal cruise, Cologne Cathedral visit, and Heidelberg Castle tour 8-day refined Danube cruise (Budapest ⇋ Deggendorf): 1. Stops include Bratislava in Slovakia, Vienna (overnight stay) in Austria, Melk and Wachau Valley, and Passau in Germany 2. Enjoy landmarks like the Hungarian Parliament and immerse in Vienna’s musical culture Option 2: deep inland exploration (10–14 days “river cruise + land” combo) Extend river cruises with land segments to explore Europe’s inland cities: 11-day Italy and classic Rhine: extended to Milan and Lake Como 10-day French wine country and classic Rhine: extended to Lyon and Burgundy Beaune 14-day Czech Republic and romantic Danube: extended to Prague and Zbiroh Castle Option 3: Mediterranean civilization tour (8–22 days all-Chinese Mediterranean cruise) Nine new Mediterranean itineraries in 2026 cover 28 destinations across 9 countries including Spain, France, Italy, Greece, and Croatia. Recommended routes include: 8-day classic western Mediterranean (Rome ⇋ Barcelona): 1. Stops include Sète and Marseille in France, Monte Carlo in Monaco, and Tuscany in Italy 2. Experience the highlights of the western Mediterranean coast in a short time 8-day Italian Renaissance charm (Rome ⇋ Venice): 1. Cruise Italy’s Amalfi Coast, Naples, Sicily, and Bari 2. Perfect for lovers of Italian culture 13-day Mediterranean civilization highlights (Barcelona ⇋ Venice): 1. Pass through 6 countries and 10 cities, including Tuscany, Rome, Naples, and Pompeii 2. Overnight stays in Venice and Barcelona allow deep city exploration 15-day western Mediterranean and Apennine Peninsula (Barcelona → Venice): 1. Visit 12 cities across 5 countries, with 12 carefully designed shore excursions 2. Overnight stay in Pisa (Livorno) provides ample time to experience Tuscany’s charm

At the St. Regis Bangkok, nestled in the heart of the city, you can experience authentic Italian fine dining without having to travel to Europe. Recently, Pandy and her Bangkok best friend dined at the St. Regis Bangkok's VIU restaurant. This time, we sampled a signature tasting menu that connected the terroirs of Sicily, Friuli, Burgundy, and Abruzzo. Even more remarkable was that each dish was paired with a bespoke wine from its respective region, with seafood, handmade pasta, main courses, and desserts each offering a layered progression of flavors. The meal began with thinly sliced ​​Sicilian red prawns, their natural sweetness from the deep sea complemented by creamy Burrata cheese wrapped around orange gel, and delicate, savory caviar. Paired with Lombardy Franciacota sparkling wine, the delicate bubbles carried aromas of white peach, offering a refreshing and smooth taste that instantly awakened the palate, like strolling through a Sicilian fishing port with a sweet sea breeze. The second course, pan-seared scallops, continues the oceanic flavor. The shells are seared to a light brown, while the inside remains tender and juicy. A smooth white butter sauce complements the subtle sweetness of cauliflower, with a touch of sweet pepper oil adding a gentle spiciness. The 2022 Friuli Pinot Gris is a perfect match, its clean minerality paired with the fruity aroma of green apples. A sip of wine followed by a bite of scallop is completely free of any fishy taste, offering a refreshing and clear experience. The handmade pasta course marks the true beginning of the Italian culinary experience. Hand-rolled dumplings are filled with slow-cooked duck leg filling, topped with a smooth pumpkin puree, and infused with a rich, warm mushroom flavor by a morel sauce. Crisp leeks add a crunchy texture. The full-bodied Burgundy Chardonnay unfolds with aromas of butter and roasted nuts, its gentle acidity perfectly complementing the richness of the duck. A creamy finish lingers on the palate, making it the most comforting and soothing part of the entire meal. The main course offers two distinct flavor options. For those who prefer red meat, the classic Rossini Wagyu tenderloin is a great choice. The Australian MB6-7 Wagyu is tender and juicy, paired with creamy foie gras and thin slices of truffle. The beef's rich, full-bodied flavor delivers a burst of fat, meat, and mushroom aromas in every bite. The Abruzzo Sangiovese red wine features smooth tannins and hints of black cherry and leather, perfectly balancing the richness of the foie gras and beef. The wine and meat flavors intertwine, creating a full-bodied yet not overpowering experience. For seafood lovers, the Pantaninisca-style toothfish is a good option. The fish is rich and tender, paired with a classic Italian spicy and sour tomato base. Olives, anchovies, and fresh chili create a vibrant and lively southern Italian ambiance. The Primitivo rosé from Puglia is bursting with fruity aromas, with a balanced sweet and sour taste that complements the fish's delicate texture. The tropical fruit flavors are perfectly suited to Bangkok's warm climate. The seasonal fresh fruit crepe perfectly balances the overall richness of the meal. Layers of flaky, thin, and light pastry, paired with fresh, seasonal fruit, offer a restrained and refreshing sweetness. No additional wine is needed to perfectly conclude this culinary feast. From seafood from Sicily in southern Italy to white wines from Friuli in northern Italy, to Chardonnay from Burgundy in France and red grapes from Abruzzo in central Italy, five courses are paired with five wines representing distinct terroirs. Without overly elaborate plating, the focus is on using pure ingredients to recreate the authentic taste of Italy. Combined with the St. Regis's sophisticated and elegant hotel atmosphere, this is a fine dining experience in Bangkok worth making a special trip to experience.

A rising star in Jiangnan! A revitalized old city! A top-tier luxury destination! I truly feel that the Ritz-Carlton Suzhou is "the pride of our neighborhood" ✨ Partnering with the MixC World shopping district, the ancient city's trendiness has been elevated to new heights. Especially after returning from Switzerland, switching from the meticulousness of Zurich to the relaxed pace of Suzhou, I truly appreciate: Suzhou's "Su" (Su) refers to the comfort of its residents! I highly recommend staying in the Gusu Panoramic View Room (I heard they renovated several old buildings downstairs in the first half of the year, and the view is now fantastic), overlooking Tiger Hill Pagoda and the verdant mountains in the distance 🌳. A one-night stay in the Executive Lounge and Sky Garden includes five meals, and the service is excellent. The braised pork rice noodles in red soup on a hangover morning were amazing! The Michelin Guide-listed restaurant, Biao Xia, and Wanxiang Shaoxing wine tasting dinner was a delightful surprise! I even got to sample a privately held vintage wine aged in Burgundy oak barrels! Chef Tommy is a master at using fermentation to process seasonal ingredients, pairing them with five different Shaoxing wines from Wanxiang. The fresh flavors were excellent in every dish 😋. Appetizers were served with Wanxiang's New Life 2.0 (10-year aged, no caramel, clear and gilded), braised fish and lion's head meatballs with "Fa" (a type of herb), and crispy veal with a unique flavor paired with Xinglan 2008 (apricot and tangerine peel finish). The melon and bird's nest porridge and crayfish potstickers are definitely worth trying again and again! With the Suzhou-style black tiles outside the window and the traditional Shaoxing wine in my glass 🍶, I'm completely captivated by the elegance of Jiangnan!

This was definitely a pleasant surprise!! 🏰 Originally just a random stop on a road trip I didn’t expect to find a breathtaking hilltop town that I can’t stop thinking about~ Truly one of France’s most beautiful hilltop towns! Totally worth it! 💖 ✨Compared to the crowds in Paris It’s quiet enough here to hear the echoes of history Compared to the lively beaches of Nice This place has a more timeless poetic charm~ [Must-visit spots] 📍Basilica of Sainte-Marie-Madeleine A stunning ancient building with over a thousand years of history Climb to the top for a panoramic view of the Burgundy vineyards (It looks amazing from every angle!! 📸) 🌟Experience highlights: Walking on the old cobblestone streets Every stone tells a medieval tale The church bells echo through the valley This is the most romantic European experience~ [Travel tips] Sometimes the most beautiful sights Are the unexpected surprises 💫 🚗Transportation tips: Driving is super convenient 4 hours from Paris You can enjoy the French countryside along the way Just enter Vézelay in your GPS~ 💌 This stunning town I stumbled upon Completely won my heart ❤️ Highly recommend it to everyone!!

📍Dijon Historic Centre · La Source des Vins Wine Cellars 💰€64/person A trip to Burgundy without drinking wine is a wasted trip. But drinking wine without cheese is like only knowing half of France. This time in Dijon, I joined a tasting workshop at La Source des Vins, directly opposite the Saint Bernini Cathedral. The moment I stepped into the cellar, the aromas of wine and cheese mingled together, feeling like I'd stumbled into a secret French storeroom. The experience lasted about 1.5-2 hours, tasting four Burgundy wines. The wines were served glass by glass, while the cheeses were brought out on a whole platter—you cut and mixed your own of the four types. The guide explained the region, classification, and pairing details for each wine. The most memorable was Domaine Battault Santenay Premier Cru Clos Rousseau, a 100% Pinot Noir from a Santenay Premier Cru vineyard. It had pronounced red fruit and floral aromas, smooth tannins, and a particularly pleasant palate. The cheese platter included Buria-Savarin (triple cream, soft like butter), Morambury AOP (wildering and richer flavor), Comté AOP (firm, with nutty and caramel aromas), and a sheep's milk cheese. The guide said that wines from the same region pair best with cheeses from the same region. A sip of wine followed by a bite of cheese, trying different pairings yourself, is far more sophisticated than eating or drinking them alone. When you come to Burgundy, don't just look at the vineyards. Go into the cellars, sit down, and let the locals guide you through understanding wine and cheese – that's the right way to experience Dijon. *The views and opinions expressed are solely those of the author and do not necessarily reflect the views of the European Union or the French Ministry of Agriculture (FranceAgriMer). The EU and its authorized agencies assume no responsibility for them.

At six in the morning, the Saône River wakes earlier than I do🌊 I push open the creaky shutter of the apartment The gray-blue river surface is slowly kissed by the morning light✨ The Basilica of Notre-Dame de Fourvière on the opposite bank is still wrapped in mist Like a translucent shell resting on the city’s forehead🕊 Walking on the damp cobblestones toward the old town👇 Lyon’s alleys are so narrow that even sunlight has to squeeze sideways to get in☀ Light slants through the cracks in the walls Slowly climbing the ocher-colored walls The bakery fills the air with the rich scent of butter baking🥐 The owner is placing freshly baked croissants into a bamboo basket The golden, flaky crust still holds the morning dew💧 I hold a coffee cup standing on the street corner☕ Watching an elderly man on a bike leisurely pass through the archway The bike bell rings “ding-dong,” startling a few gray pigeons by the fountain🕊 · beauty doesn’t need to be sought out It will catch your eye as you pass by💫 At 10 o’clock, Terreaux Square suddenly brightens up🌞 The bronze chariot of the Bartholdi fountain glows with a faint green light The moment the four horses rear up is frozen into an eternal splash🐎 I sit on the city hall steps Watching a little girl in a red dress chase soap bubbles👗 Inside those transparent spheres, the reflections of everyone in the square appear The accordion player, the gypsy woman selling lavender sachets, the Japanese tourist with a telephoto lens… They all shatter into flowing patches of color inside the bubbles Then with a soft “pop,” vanish into thin air✨ The real surprise is hidden in the “mural in the sky”🖼 Looking up on the hillside in Croix-Rousse The entire seven-story wall suddenly “comes alive” — The shirts hanging on the windowsill are real The ivy climbing the drainpipe is real But the “residents” sitting on the balcony drinking coffee are painted on☕ A man in a striped shirt is reading a newspaper📰 His cat crouches on the windowsill, its tail tip resting on the real tenant’s air conditioner🐱 Reality and fiction shake hands here Like the Saône and Rhône rivers meeting at the peninsula’s tip Green and ocher intertwine, flowing into the distance🌿 At dusk, I got lost🌆 Following a violin melody drifting from somewhere unknown🎻 Turning into a slope lined with plane trees The sunset stretches the shadows long, each leaf edged with fuzzy gold🍂 An old man sits on his doorstep peeling an apple The peel falls in a continuous ribbon, like a soft green silk ribbon🍏 He looks up and smiles at me, the light in his wrinkles Probably the same as the sunset over the Roman theater ruins two thousand years ago🌄 As twilight falls, I stand on Fourvière Hill looking back🏔 The whole city lights up one by one The red roofs gradually sink into the indigo dusk Only the spire of the basilica still glows with the last ray of rose gold💒 The Saône River becomes a flowing Milky Way🌌 The car lights on the bridge are slowly moving stars A couple kisses on the viewing platform💏 Their silhouettes perfectly framed by the distant outline of the Alps · it turns out the word “eternal” can be seen with your own eyes in Lyon’s dusk👀 On the train back, I open my palm✋ The warmth of the old city walls still lingers on my fingertips My eyelashes may be dusted with the river’s shimmering light This city, soaked in sunlight for two thousand years Hides its tenderness in every breathing stone Allowing me, a hurried passerby, to steal a whole day’s worth of flowing light🎞 · and I know that many mornings to come I will remember Lyon’s golden old light💛 Like a dream of southern France that I can’t wake from✨

If French living is an art, then a river cruise through Burgundy is the most elegant way to experience it. Glide gently along the tranquil, winding Burgundy canals, staying on the exclusive Belmond Lilas, a private river cruise ship under the LVMH Group. This private cruise, with only a select few guests, allows for a truly private journey with family and friends. 🍇 Travel through France's most prestigious wine regions, visiting historic wineries and tasting Burgundy wines under the guidance of a professional sommelier, experiencing the unique charm that terroir imparts to the wines. 🥂 Delve into the Champagne region, learning about the Champagne-making process, from vineyards to cellars, embarking on an immersive experience of French lifestyle aesthetics. 🚲 While the river cruise is at anchor, you can cycle through vineyards, stroll through medieval towns, visit local markets and centuries-old monasteries, and experience authentic France at a slower pace. 🍽 The ship's chef selects premium local seasonal ingredients, skillfully pairing classic Burgundy dishes with wines, making every meal a culinary feast. At night, amidst the riverside lights and tranquil countryside, raise a glass on deck and capture the romantic French nightscape. True luxury travel isn't about rushing to more destinations, but about slowing down time and encountering the purest France amidst the river, the aroma of wine, and the scenery. Click the business card below to embark on a luxurious river cruise experience with HH Travel in Belmond, France.

Last night, the French team was sadly eliminated from the World Cup. A match may end, but the charm of France is always worth pursuing. If football made the world remember France, then travel will let you truly understand it. 🏰 Stroll through Paris, from the banks of the Seine to the cafés of the Left Bank, from the Louvre to the Musée d’Orsay, where every step meets art; step into century-old hotels and experience the true art of living in French elegance. 🍷 Explore Burgundy and the Champagne region, visit wineries, savor fine wines, and feel the French philosophy of living in harmony with the land among the vineyards. 🌿 Visit Provence, France, where lavender blooms and sunlight fills the valleys. Stay in countryside manor hotels and rediscover the meaning of travel at a slower pace. ⭐ Spend the night in carefully selected luxury hotels in France, from historic castles to modern design hotels. Each stay is more than just a night’s lodging—it’s a treasured experience. What’s truly worth keeping isn’t the score of a match, but the streets you’ve walked, the hotels you’ve stayed in, the food you’ve tasted, and every moment you’ve encountered on your journey. Next time, why not extend your World Cup passion into a genuine French experience. Tap the card below to start an in-depth cultural journey through France with Honghu Yiyou.

Let’s talk about one of the most jaw-dropping spots in Dijon: the Tomb of John the Fearless and Margaret of Bavaria! This iconic masterpiece is tucked away in the Salle des Gardes (Guard Room) inside the Musée des Beaux-Arts de Dijon—literally dripping with medieval vibes. Where to find it: Musée des Beaux-Arts de Dijon Palace of the Dukes of Burgundy Place de la Libération, 21000 Dijon, France Opening hours: Tuesday–Sunday, 9:30 AM–6:00 PM (Closed Mondays!) What makes this tomb sooo legendary? First off, the effigies—those polychrome and gilt recumbent figures (gisants)—are pure art goals. John the Fearless (second Valois Duke of Burgundy) and his wife Margaret of Bavaria are laid out like Instagram models, but medieval edition. Right at their feet, you’ll spot two Guardian Lions. These statues aren’t just cute—they’re all about showing off power and courage. Honestly, they're giving “main character energy.” 🦁✨ But the real tearjerker is underneath—a procession of what locals call the Mourners (Pleurants). These tiny, cloaked figures are carved from alabaster and show off serious emotional detail. Each one is locked in a pose of grief, making this tomb a whole mood and turning funerals into art worthy of its own comeback. Fun Fact: The whole monument was commissioned in 1435 by their son, Philip the Good, and sculpted by absolute legends: Jean de la Huerta and Antoine le Moiturier. If you’re hunting for medieval drama mixed with jaw-dropping artistry, make sure this tomb is on your Dijon must-see list. The museum is not just a vibe—it’s a full-on trip back in time!

I booked the North Burgundy/Chablis tour with a few friends, and it far exceeded my expectations! The price was absolutely worth it. The package included travel to and from, a light breakfast, a multi-course lunch, and tastings at three different vineyards. Additionally, we visited a goat farm where we got to interact with the animals and sample fresh goat cheese. Regarding the vineyards, our guide, Brice, did an excellent job imparting knowledge about the grapes, the region, the winemaking process, and the key differences between how wine is approached in the US versus France. Brice was extremely friendly, knowledgeable, and flexible. He provided ample time at each vineyard and acted as an excellent translator. His selection of three distinctly different vineyards was impressive. I would highly recommend this tour and am excited to join another tour with him in a different region!

#footballfanculture In Dijon, football is best digested with a glass of Pinot Noir and a dollop of mustard. My World Cup night unfolded on Place François Rude, surrounded by the warm, honey-colored Burgundian stone. The atmosphere was sophisticated yet grounded, a mix of university students and local bourguignonswho treat the game with the same seriousness as a wine tasting. I ordered a Kir (white wine with blackcurrant liqueur) and some escargots. The fans here don't just shout; they analyze. Every pass is critiqued with the precision of a sommelier describing a vintage. When France scored, the cheers echoed off the stone facades, followed by a collective sigh of satisfaction. It’s a cerebral, delicious kind of fandom. The Plan: Arrive early to stroll Rue de la Liberté. Secure a terrace spot. Order a potée bourguignonneif it’s cold. After the match, walk to the Ducal Palace. The vibe is refined, historic, and deeply flavorful.

Unlock the Hidden Romance of France with Your Kids: Alsace's Fairytale Towns and Burgundy Wineries – Escape the Crowds and Immerse Yourself in a Family-Friendly Experience! 🚗 Family Travel Transportation For Alsace and Burgundy, hiring a car is the best option. No need to drive or plan your own itinerary, and kids can rest whenever they get tired. Alternatively, take the TGV high-speed train from Paris to Colmar in 2.5 hours. The train is smooth and comfortable, perfect for families with children. 🏡 Three Must-Visit Fairytale Towns for Families ✅ Colmar: The inspiration for "Howl's Moving Castle," Colmar's gentle and soothing canals, reminiscent of "Little Venice," offer a tranquil escape for families. Take a leisurely boat ride through the old town, check out the colorful half-timbered houses and the miniature Statue of Liberty, and share the stories behind the animation – a truly fun experience. ✅ Eguisheim: A circular flower town where every house has flower-adorned windowsills. The colorful houses resemble building blocks. Take a leisurely stroll and visit the Saint Martin Church bell tower. The entire area is flat and easy for strollers and even young children. ✅ Riquévi-les-Bains: A pristine French countryside town, free from crowds of tourists. Colorful half-timbered houses dot the streets. Take your kids to explore century-old wine cellars, sample non-alcoholic grape juice, and buy handmade gingerbread – children will love it! 💡Family Travel Tips: The town has many cobblestone streets, so comfortable sneakers are recommended for children. Temperatures vary greatly between day and night, so remember to bring a light jacket. Restaurants have fixed opening hours, so make reservations in advance on Ctrip to avoid a wasted trip. 🍷Family-Friendly Winery Activities: 📍Romanée-Conti Vineyard: A mecca for wine lovers. Stand by the vineyard and feel the grandeur of the vast vineyards, explaining the terroir to your children. 📍Épernay Champagne Boulevard: A 1.5km avenue lined with top Champagne houses. Take your kids to explore the chalk cellars, learn about the fascinating process of Champagne production, and sample non-alcoholic Champagne. You can also enjoy family bike rides through the vineyards. The route is flat and scenic, perfect for enjoying the rural landscape – easy and relaxing for moms. 🗓️4 Days 3 Nights Relaxing Family Itinerary Day 1: Paris → Beaune, Burgundy, visit the Beaune Hospice Day 2: Beaune → Eguisheim → Colmar, explore the flower-filled town Day 3: Colmar → Riquévi → Reims, experience the countryside Day 4: Reims → Épernay → Paris, visit the Champagne Boulevard Accommodation 🏨Locally located in the heart of Colmar's old town, within walking distance of all attractions, spacious family-friendly rooms, excellent value 🏨Luxury hotel in downtown Beaune, adjacent to the Hospice, complete with family amenities, brimming with French charm 🏨Locally located in Épernay, right on the Champagne Boulevard, family-friendly, super convenient for visiting wineries 🏨Central town of Riquévi, century-old buildings renovated, immersive French countryside experience, perfect for families ---

If you want to avoid crowds in France and immerse your kids in French romance and the subtle aroma of wine, the Alsace fairy tale towns plus Burgundy winery tours are absolutely top-tier choices! This family-friendly guide is a must-copy! 🚗 Family Travel Transportation The towns and wineries in eastern France are mostly located in Burgundy and Alsace. Self-driving or chartering a car is best, with travel times between towns ranging from 1 to 3 hours. Public transport is inconvenient in vineyard areas; alternatively, you can take the high-speed train plus local taxis. There are TGV trains from Paris to Beaune, Colmar, and Reims. For families who prefer convenience, small group tours are ideal—no need to plan or rush. 🏡 Must-Visit Family-Friendly Fairy Tale Towns ✅ Eguisheim: The flower town, where every window sill is adorned with geraniums and colorful half-timbered houses are neatly arranged. Stroll leisurely with kids to the castle square and the Saint Martin church bell tower for easy photo ops. ✅ Colmar: The real-life "Howl’s Moving Castle," known as Little Venice. Take a boat ride with the kids, visit the Pfister House and the House of Heads, and enjoy Alsace’s signature cuisine for maximum fun. ✅ Riquewihr: Filled with colorful half-timbered houses, quieter without the tourist crowds, offering a more authentic French countryside experience. Visit century-old wine cellars with kids and buy Alsace gingerbread souvenirs. 💡 Family Tips for the Towns: Walking is the main mode of transport; cobblestone streets mean comfortable flat shoes are recommended. Bring a light jacket for temperature changes between morning and evening. Light-colored clothes photograph better. Restaurants usually open from 12:00-14:00 and 18:00-21:00, so plan ahead. 🍷 Family-Friendly Winery Activities Step into local century-old wineries, tour oak barrel cellars, listen to winemakers’ stories, and introduce kids to wine culture. You can also cycle through the vineyards, including the Champagne region’s vineyards, on flat and easy routes—perfect for families. 🗓️ 4 Days 3 Nights Family Itinerary Suggestion Day 1: Paris → Beaune, Burgundy Day 2: Beaune → Eguisheim → Colmar Day 3: Colmar → Riquewihr → Reims Day 4: Reims → Épernay → Paris Accommodations 🏨 Colmar Centre Hotel Located in the heart of Colmar, close to major attractions, spacious family rooms, very convenient for travel. 🏨 Beaune Codex Mercure Hotel A luxury hotel converted from a century-old monastery, featuring wine tasting experiences and full family amenities. 🏨 Castle Hotel A castle hotel in the heart of Eguisheim, with windows overlooking the flower town, fully immersing you in French charm. 🏨 Clarion Hotel A luxury hotel in downtown Reims, near Champagne Avenue, family-friendly, and very convenient for exploring and activities.

#HiddenGemPhotoSpots France's Stunning Autumn Foliage Do you think Paris is the only place to see France? There are hidden gems in the regional cities that are still largely unknown. If you love wine, I highly recommend visiting Burgundy. The best time to visit is autumn, around November. The grape leaves turn orange, creating a breathtaking spectacle that can only be seen here. This is a hidden gem photo spot that you won't find anywhere else. It's easily accessible from Paris by train, about 2.5 hours each way. #FranceTravel #Europe #EuropeTravel #Burgundy #AutumnFoliage #StunningScenery #PhotoSpots #WineTourism #HiddenGemPhotoSpots

Flavigny-sur-Ozerain is like stepping into a fairy tale! 🏰🌞 This enchanting village is famous for the iconic French candy, “Anis de Flavigny,” which has been handcrafted here for over 500 years—a true testament to enduring tradition! 🍬✨ The candy factory is still operating in the heart of Flavigny, nestled behind charming red iron gates and ancient stone walls. As you wander through the village, you’ll be greeted by picturesque windows and sun-drenched scenery, surrounded by a blend of classic Chinese and Western architectural influences. It’s a paradise for history enthusiasts! Planning a visit to Flavigny-sur-Ozerain? Here’s what you need to know: Location: Place du 11 Novembre 1918, 21150 Flavigny-sur-Ozerain, France Opening Hours: Typically 9 AM–6 PM, but be sure to confirm holiday hours on trip.com! Don’t forget to pick up a pack of Anis de Flavigny candies directly from the source—it’s the freshest and sweetest souvenir you can bring home! 😋 Looking for sunshine, stunning architecture, and a taste of candy history? Flavigny-sur-Ozerain is waiting for you!

Lyon, having evolved from ancient Rome, has been brilliant and magnificent for two thousand years. The city is divided into three parts by the Rhône River and the Saône River: Fourvière Hill and Vieux Lyon on the right bank of the Saône, the Presqu’île district between the two rivers, and the Croix-Rousse plateau on the left bank of the Rhône. In 1998, 427 hectares of Lyon were listed as a UNESCO World Heritage Site, covering Fourvière Hill, Vieux Lyon, Croix-Rousse, and the Presqu’île, accounting for 10% of the city's area. When you first arrive in Lyon, if you want to head straight to the highlights, you might take the cable car up to Fourvière Hill, known as the "Hill of Prayer" and also the starting point of the city. The Grand Theatre (Le Grand Théâtre) is one of the oldest and largest theaters in ancient Gaul, capable of seating 10,000 spectators. Adjacent to the Grand Theatre is the smaller theatre, also called the Odéon Theatre (L’Odéon), which was a music hall during Roman times, built specifically for political speakers, musicians, and poets.

#hellohalloween Bourgogne, located in Bourgogne-Franche-Comté, is a captivating region celebrated for its world-renowned wines, rolling vineyards, and charming villages. Exploring the countryside, visitors can wander through picturesque towns with historic architecture, quaint streets, and inviting cafés serving local specialties. Wine enthusiasts will delight in touring vineyards and cellars, tasting exceptional Pinot Noir and Chardonnay that have made the region famous. Beyond wine, Bourgogne offers cultural treasures, including impressive abbeys, châteaux, and museums that reveal centuries of French history. The region’s scenic rivers, forests, and hiking trails provide opportunities to enjoy nature at a relaxed pace. Seasonal markets and festivals add vibrant local flavor, creating an immersive experience of Burgundy life. Whether you come for gastronomy, history, or peaceful countryside views, Bourgogne offers a memorable journey filled with charm, elegance, and the unique spirit of eastern France.

Preparation Tips for Traveling Abroad Traveling in high-cost European countries can be expensive, especially when considering safety and convenience, which often lead to higher transportation and accommodation costs. Here are some ideas to help you save money and enjoy your trip to the fullest 💡 ◾️Timing The high season in Europe typically runs from spring to summer, from late April to early September. September and October are the rainy season, and while temperatures may not drop significantly on sunny days, rain can make it difficult to get around, so this period is not highly recommended. To enjoy Europe outside of the high season, plan your trip around unique experiences or events that are only available during specific times of the year. → Examples: October: Burgundy and Bordeaux, France 🍷 This is the season when vineyards turn red and gold, offering breathtaking views unique to this time of year. December: Across Europe 🎄 The major winter event in Europe is the Christmas markets. Large markets are held in Germany, Hungary, and France, among other places, and are worth visiting. They continue until the end of the year. January-March: Cloudy days are more frequent. 🎨 Many museums in Europe offer free admission, making this period, with fewer tourists, perfect for museum hopping. April: A beautiful season when flowers begin to bloom. 🌷 This is your chance to see stunning sights like tulips, rapeseed fields, and lilacs in the Netherlands, which are not commonly found in Japan. ◾️Essential Items Here are some recommended items I always bring on overseas trips to make my stay more comfortable, especially regarding hotels and money matters: · Beach Sandals (Slippers) Hotels overseas often do not provide slippers. Beach sandals are great for use after a shower and can be washed and reused if they get dirty. · Portable Hand Soap This is handy for unexpected trips to the restroom where soap may not be available. Hotels may also lack soap at times. · Uniqlo Light Down Jacket Lightweight and warm, this is perfect for the fluctuating temperatures of autumn in Europe. It folds compactly, making it easy to pack, and its zippered pockets are great for security. · WISE Card This card allows you to convert currency at favorable exchange rates with low fees. Even if you haven't exchanged money in advance, it automatically converts currency for payments and makes it easy to send money to overseas accounts.

These photos capture the unique charm of Paris from the Montmartre Hill. From the ancient cobblestone streets to the winding alleys, every corner is filled with an artistic atmosphere. You can see the famous Musée de Montmartre, adorable houses with bright green doors, and distinctive pharmacy buildings. From the higher vantage points, the cityscape of Paris unfolds below, while the towering water tower adds a unique touch to this historic neighborhood. It is a captivating place rich in history and artistic inspiration. #hellohalloween

Montmartre, a Parisian hilltop brimming with artistic ambiance. Begin your journey at the vibrant Moulin Rouge to experience the glitter of Parisian nightlife. Ascend the steps and wander along its winding cobblestone paths, meandering through unique art galleries and charming alleyways. Beneath the solemn dome of the Sacré-Cœur Basilica, enjoy a panoramic view of Paris that lifts the spirit. Don't forget to indulge in French desserts at Pierre Hermé or savor a leisurely open-air lunch at Le Consulat. A perfect journey immersed in history and art. #mytraveldiary

Tucked away in Paris's Montmartre neighborhood, Le Pain Pain is a bakery distinguished by its vibrant blue façade. Here, you'll find not only French classics like baguettes but also an array of exquisite and tempting pastries and desserts—such as strawberry tarts and raspberry tarts. The shop also offers a variety of sandwiches, perfect for a quick takeaway meal. Whether you're stopping by for a sweet treat, fresh bread, or a simple lunch, this spot is well worth a visit. #mytraveldiary

Dijon isn’t just about mustard—it’s a city where history, art, and gastronomy meet. Wander through cobbled medieval streets lined with half-timbered houses, then step into the grand Ducal Palace for a taste of Burgundy’s powerful past. Food lovers will adore Les Halles Market, bursting with local cheeses, wines, and, of course, mustard varieties beyond imagination. The Owl Trail guides visitors to hidden gems across the city, making exploration both playful and enriching. With world-class vineyards just outside the centre, Dijon is the perfect blend of cultural depth and culinary indulgence. #TravelFrance #HiddenGems #FoodieTravels#adventuremoments

July 4th marks the 10th anniversary of Burgundy's "Climats" being inscribed on UNESCO's Intangible Cultural Heritage list! Burgundy stands shoulder-to-shoulder with Bordeaux as one of France's most prestigious wine regions. About a quarter of France's 400+ AOC (Appellation d'Origine Contrôlée) wine regions are concentrated in Burgundy, home to 562 Premier Cru vineyards and 33 Grand Cru vineyards. Yet, Burgundy AOC wines account for only about 6.5% of France's total wine production. Known for its small-batch, distinctive wines, Burgundy's unique terroir gives its premium Pinot Noir and select Chardonnay a rich, region-specific flavor. The "Climats de Bourgogne" was recognized by UNESCO a decade ago for its exceptional natural and cultural diversity. What are the highlights of Burgundy's wine-themed tourism? 2025 also marks the 15th anniversary of "The Gastronomic Meal of the French" being added to UNESCO's list. The specially curated "La Vallée de la Gastronomie - France®" route starts in Burgundy, heading south through Lyon all the way to Marseille in Provence on the Mediterranean coast. Spanning 620 km and covering 75,591 km², the route features 393 local delicacies, 165 AOC/AOP-certified ingredients, and 32 unique gastronomic experiences—a true "slow-cooked" journey of flavors! The 40 km stretch from Dijon to Beaune is the highlight of Burgundy's "La Route des Grands Crus" (Route of the Grand Crus), passing through the Côte d'Or. This area produces some of the world's most luxurious and expensive wines, with picturesque countryside views perfect for exploring by bike! The Côte de Nuits' largest Grand Cru vineyard, Clos de Vougeot, has been a top French wine region since ancient times, reserved for royalty and nobility, reaching peak fame during Napoleon's era. The Château du Clos de Vougeot still preserves the historic cellars of the Cistercian monks, who famously tasted the soil to understand the terroir. The Hospices de Beaune, built in the 15th century during the Hundred Years' War, is a Gothic-style former hospital with a stunning glazed tile roof. It was featured in the beloved 20th-century French film *La Grande Vadrouille*. The Hospices owns 67 hectares of vineyards, 85% of which are Premier or Grand Cru. Since 1895, its wines have been auctioned every third Sunday of November at the Hospices de Beaune Wine Auction—the world's largest wine auction, often attended by celebrities, athletes, and dignitaries. Proceeds fund medical research and charity, adding a layer of social responsibility to wine culture. What recent initiatives has France taken to promote wine tourism? Wine tourism is one of France's most dynamic travel sectors, attracting around 10 million visitors annually, including 4.2 million international tourists. Atout France (the French Tourism Development Agency) prioritizes wine tourism, establishing a dedicated "Pôle Œnotourisme" to drive innovation in wine-themed travel. Since 2004, the biennial "Destination Vignobles" trade fair has grown into France's premier international wine tourism event, last held in Angers in the Loire Valley. Additionally, the "Vignobles & Découvertes" certification (launched in 2009) and the French Wine Tourism Awards (created in 2018) recognize industry innovators. Anne-Laure Tuncer, Director of Atout France's China office, noted: "Wine-themed journeys offer a deep dive into local terroir and culture, providing an authentic taste of French lifestyle. This aligns perfectly with the growing Chinese market's appetite for unique, niche travel experiences."

Burgundy · Bourgogne-Franche-Comté Region 🍷 Dijon | The Starting Point of Burgundy This medieval town is the gateway to the Wine Route. Stroll through the Ducal Palace Square, admire Burgundy Gothic architecture, and touch the lucky owl statue on Owl Street. The morning market at Place de la Libération fills the air with the aroma of fresh bread and cheese—be sure to try Époisses cheese paired with local Pinot Noir. Climb the Philippe le Bon Tower to see the city's red rooftops sparkling under the sun. 🌿 Marsannay | The Land of Rosé Driving out of Dijon, the rolling vineyards of Marsannay come into view first. Most wineries here retain traditional stone buildings, and the bells of Saint Martin’s Church echo through the vineyards. In the evening, golden sunlight bathes the vines—perfect for opening a chilled rosé paired with a Burgundy ham platter. The old fountain square in the village center often hosts locals playing chess and chatting, full of life. 🏰 Gevrey-Chambertin | The Village of Kings Entering the village, the ruins of a medieval castle stand prominently in the middle of the vineyards. Hiking along the Grand Cru trails offers close-up views of terroir differences across plots. The village’s Wine Culture Museum displays ancient winemaking tools, while the Renaissance-style architecture of Comte de Vogüé winery is breathtaking. 🌹 Chambolle-Musigny | The Elegant Goddess This village, surrounded by streams, feels like a fairy tale. On the slopes of the Musigny Grand Cru, century-old vines root deeply in limestone soil. In the morning mist, walking along the Sentier des Grands Crus, the air is filled with the fresh scent of moist earth and grape leaves. The old stone house restaurant at the village entrance serves wild rabbit slow-cooked in red wine, perfectly paired with a glass of Musigny. 🔥 Vosne-Romanée | The Hermès of Wine Behind understated stone walls lie some of the world’s most expensive vineyards. The iron gate of Romanée-Conti is always mysteriously closed, but the stained glass of the village chapel casts grapevine patterns on the floor. At dusk, the whole village is bathed in golden sunset light, and the scent of oak barrels drifts from various wine cellars along the cobblestone streets. 🏆 Beaune | The Wine Capital The Hospices de Beaune with its colorful tiled roofs looks like a medieval painting, and its polyptych altar is an artistic treasure. The Saturday morning market is lively, with local farmers selling blackcurrant sweet wine and mustard-flavored bread. When exploring the underground cellars for tastings, notice the black mold growing on the walls—it’s a witness to the aging wine’s aroma. ☀️ Pommard | Strength and Structure This village built with rose-colored stones exudes masculinity. The century-old linden tree in the church square casts dappled shadows, and the nearby Old Winemaker Museum displays traditional grape-stomping wooden vats. A visit to Domaine de Courcel is recommended—they have vines planted in 1602 hidden within their walls. 🌿 Volnay | The Light Dancer From the village heights, you can overlook the terraced vineyards of the Côte de Beaune. The Romanesque bell tower of Saint Peter’s Church is a perfect viewpoint; at sunset, the vines reflect a purplish-red glow. The village pottery workshop still makes traditional wine jars, with artisans’ fingers stained red from clay. 💎 The Twin Jewels of Montrachet | The Holy Land of White Wine Puligny-Montrachet and Chassagne-Montrachet share the world’s greatest dry white vineyards. The former village is refined and elegant, with roses climbing the walls of the Montrachet Grand Cru; the latter has a more rustic charm, with family cellars hidden in stone-walled alleys. The Montrachet Grand Cru between the two villages looks like a fairyland in the morning mist—remember to bring your camera to capture the morning light filtering through the grape leaves. ✨ Surprises Along the Way · Baroque fountain square in Meursault · Thermal ruins in Santenay · Wildflower trails in Maranges 📌 Travel Tips ✔️ Best Season: September to October during the grape harvest, when wineries are busiest ✔️ What to Wear: Comfortable shoes + light jacket, perfect for vineyard strolls ✔️ Photo Spots: The vineyard light is most beautiful at dawn or dusk

There’s a reason Burgundy (or Bourgogne*, as the French say) is sacred ground for wine enthusiasts. Nestled in the heart of France, this legendary region is a paradise of rolling vineyards, centuries-old winemaking traditions, and some of the world’s most sought-after Pinot Noirs and Chardonnays. If wine is your passion, Burgundy isn’t just a destination—it’s a paradise. Unlike Bordeaux’s grand châteaux or Champagne’s sparkling glamour, Burgundy’s charm lies in its small-scale, terroir-driven wines. Here, every plot of land—climat—has its own distinct personality, producing bottles that range from affordable delights to rare, thousand-dollar masterpieces. Start your journey in Beaune, the unofficial capital of Burgundy wine. This medieval town is home to: · Hospices de Beaune. A 15th-century charity hospital with a stunning multicolored tile roof and its own prestigious wine auction every November. · Marché aux Vins. A wine-tasting cellar where you can sample over 100 Burgundy wines in a candlelit medieval setting. Côte de Nuits – The Kingdom of Pinot Noir! Just north of Beaune, the Côte de Nuits produces some of the world’s most elegant, age-worthy reds. Don’t miss: · Vosne-Romanée. Home to Domaine de la Romanée-Conti (DRC), where a single bottle can cost more than a car. (Tastings are rare, but even walking past its vineyards feels magical.) · Gevrey-Chambertin. A powerhouse village with nine Grand Cru vineyards—perfect for bold, structured Pinots. Côte de Beaune – Where Chardonnay Shines If you prefer whites, the Côte de Beaune is your haven. · Puligny-Montrachet & Chassagne-Montrachet. The ultimate Chardonnay terroir, producing wines with incredible minerality and complexity. · Domaine Leflaive. One of Burgundy’s most famous white wine producers—book a tasting if you can! Burgundy isn’t just about drinking wine—it’s about feeling the history, the soil, and the passion behind every bottle. Have you been to Burgundy? What was your favorite wine memory?🍷 #Gelatravelling #BurgundyWine #WineTravel #FrenchVineyards #PinotNoir #ChardonnayLover** Pro tip: Rent a car—the best wineries are hidden in tiny villages! 🚗💨