Zhiyuan Soy Sauce: A nearly 200-year-old soy sauce brewer in Kanazawa City.
Naogen Soy Sauce Co., Ltd. is a nearly 200-year-old soy sauce brewer in Kanazawa City, Ishikawa Prefecture, renowned for its traditional wooden barrel brewing process and "meikuchi" (smooth and mellow) flavor.
Brand Background and Features: Naogen Soy Sauce is located in Ono-cho, Kanazawa City, one of Japan's five major soy sauce producing regions, where soy sauce brewing has a history of over 400 years.
Long History: Founded in 1825 by the first generation, Naogen-ya Genbei, Naogen Soy Sauce continues its tradition of "a flavor worth a million koku."
Integrity with Raw Materials: Despite the high cost of Japanese soybeans, Naogen insists on using non-GMO raw materials from Japan (including Kaga soybeans, Noto natural salt, and Hakusan wetland water) for brewing, without adding any chemical flavorings.
Flavor Characteristics: The product's flavor lies between the prominent saltiness of Kanto cuisine and the rich sweetness of Kyushu, belonging to the mellow and smooth (savory) type, bringing out the natural umami of ingredients without overpowering them.
Main Products and Reviews: Naogen Soy Sauce offers a variety of products, from traditional soy sauces to innovative seasonings, beloved by locals and diners alike.
Moromi no Shizuku (Maru Soy Sauce): This premium soy sauce is brewed in wooden barrels and produced in limited quantities. It is often used in high-end Japanese restaurants or kaiseki cuisine. Japanese netizens praise it as "perfect for raw egg rice" and "not overly salty."
Kombu Soy Sauce: Kombu soy sauce made with maru soybean soy sauce has a rich flavor and is suitable for udon soup, donburi (rice bowls), sashimi (rice cooked in rice), oden (Japanese stew), and hot pot broth.
Powdered Soy Sauce: An innovative powdered soy sauce that is easy to carry and use, adding a unique flavor to dishes.
Naoppe Shoyu: Offers a variety of flavors, including strong, mild, and sweet, and is a popular daily choice for local residents.
Purchase Methods: Besides being available at Naoppe Shoyu's directly operated stores in Japan (such as 4-16 Ono-cho, Kanazawa City, Ishikawa Prefecture), Naoppe Shoyu products are also available through various online channels:
Official Online Store: The official website of Naoppe Shoyu Co., Ltd., "Shoyu-cho Naoe-ya Genbei," provides a complete product list and purchase service.
International/Local Online Retailers: In Taiwan, some select shops such as "Yamami Senmon" and "Kyotaro Kanazawa" carry its products.
Major E-commerce Platforms: In Japan, consumers can find various Naoppe Shoyu products on major e-commerce platforms such as Amazon Japan and Rakuten Market.