📍 Must-Visit Areas in Okinawa
Okinawa is primarily a prefecture made up of several islands, but the main island (Okinawa Honto) is home to the majority of the residents and most of the attractions!
From the bustling centre of Naha to the paradise beaches of the north, and the former US military bases transformed into shopping districts in Chatan, every region truly has its own unique identity. Here are the must-sees!
Naha and Kokusai Dori: The Vibrant Heart of Okinawa
Naha is THE capital and the gateway to Okinawa! Right in the heart of the city, Kokusai Dori (literally "International Street") stretches for 1.6km and has absolutely everything: souvenir shops, restaurants serving Okinawa soba, Blue Seal ice cream stands (the cult local brand!), karaoke bars, and shops selling local handicrafts.
The atmosphere is touristy but oh-so-vibrant, especially in the evening when the neon lights flicker to life and the izakaya terraces buzz with people! This is the place to sample local specialities like rafute (braised pork), pick up some awamori (local rice spirit), and even catch a traditional Eisa dance performance.
Right next door, don't miss Makishi's covered markets with their stalls of multicoloured fish, blue-clawed crabs and tropical fruits!
Chatan and American Village: The American Influence
The Chatan district on the west coast is home to the amazing American Village, an ultra-colourful shopping complex built near the US military bases! With its Ferris wheel, California-inspired facades, vintage shops, Tex-Mex restaurants, and amusement arcades, you’ll almost feel like you’re in the United States.
It’s the perfect spot for an afternoon of shopping followed by a sunset on Sunset Beach, which truly lives up to its name! Families love the laid-back atmosphere and the many activities for children, while the younger crowd enjoys the bars and clubs that come alive in the evening.
The wild north: between paradise beaches and unspoilt nature
The further north you travel on Okinawa Island, the wilder and more pristine the atmosphere becomes! This less-touristed region is home to absolutely stunning white-sand beaches, dramatic cliffs, the UNESCO World Heritage-listed Yanbaru subtropical forest, and the famous Cape Hedo, which marks the island's northernmost tip.
This is also where you’ll find the must-see Churaumi Aquarium and Ocean Expo Park (we’ll tell you more about those in a moment). If you’re looking for peaceful beaches away from the crowds, exceptional snorkelling spots and total immersion in Okinawa’s natural beauty, the north is sure to delight!
The Kerama Islands: A Diver's Paradise
Just a 30-50 minute ferry ride from Naha, the Kerama Islands are a true natural treasure! This archipelago of around twenty islets boasts some of Japan's most stunning waters, with incredible visibility for snorkelling and diving.
Tokashiki, Zamami and Aka are the main islands accessible by ferry, and they all boast paradise beaches where you can swim with sea turtles! From March to April, you’ll even have the chance to spot humpback whales migrating through the region. A day trip is an absolute must if you love the sea!