Hidden Gem Towns Popularized by the Winter Olympics
The 25th Winter Olympic Games in 2026 may have concluded, but the icy charm it radiated continues to heat up. The event adopted a decentralized layout, covering over 22,000 square kilometers in northern Italy, linking Alpine mountain towns such as Cortina d'Ampezzo, Alta Valsesia, Bormio, Livigno, and Predazzo. This made the high mountain valleys natural arenas and allowed more people to see the authentic and rich regional fabric behind the Winter Olympics.
[Verona Arena]
The closing ceremony of the 2026 Winter Olympics was held here. This ancient Roman structure, built in the early 1st century AD, predates the Colosseum in Rome. It has served multiple roles as an amphitheater, open-air opera house, and Olympic stage. Today, it still hosts the Verdi Opera Festival on summer nights, where millennia-old echoes meet the modern Olympic flame. Strolling through the old town, the Roman street layout remains intact, with landmarks like Scaliger Bridge, Castelvecchio Castle, and the Gavi Arch layering Gothic, Venetian, and Austrian influences from different eras; Juliet’s House balcony, Erbe Square, Giusti Garden, and Bra Square together weave a real-life footnote to Shakespeare’s tale of love. History is tangible, romance is palpable, and sunsets are worth waiting for.
[Lillehammer]
Host of the 1994 Winter Olympics and a hub of Nordic literature. The city’s ground is inlaid with 25 “literary quote stones,” ranging from the mythological Edda to contemporary writers, making the entire town a walking history of Norwegian literature; Maihaugen Open-Air Museum gathers over 200 relocated and restored historic buildings, and the Garmo Stave Church still holds wedding ceremonies in summer; the Norwegian Olympic Museum fully showcases the dual Olympic glory of Oslo 1952 and Lillehammer 1994. With thick snow and slow steps in winter, and long polar nights, it is an ideal place to listen to stories, read texts, and enjoy a slow life.
[Albertville]
Host of the 1992 Winter Olympics, located at the “crossroads of the four Alpine valleys.” The old town’s red houses blend Tuscan style and now serve as an art and history museum displaying the earliest Alpine skiing equipment; across the river, the medieval town of Conflans is built on a cliff, with narrow alleys revealing glimpses of the valley light, and traditional Savoy villages scattered on the hills above, where the sense of defense fades and rural charm grows stronger. The Olympic venues remain open to the public, continuing the daily connection between mountain life and winter sports.
These small towns once hidden deep on the map have been reawakened to the world by the Winter Olympics—they are not temporary event backdrops but real places defined by altitude, slope, snow quality, history, and culture. Come and start your Alpine mountain adventure!