Trip Moments Creator Announcement V1.0

Trip.com OfficialMar 28, 2026

Dear Creators, in order to jointly build an authentic, high-quality, healthy, and friendly global travel content community, we hereby issue this Creator Charter. The platform promotes genuine originality, professional quality, and friendly, respectful interactions. We do not encourage false or low-quality content, sensational exposure, abusive attacks, or any form of violations and cheating.

I. We encourage the following types of content:

Authentic originality, in-depth experiences: We encourage you to share original content based on your real travel experiences, what you have seen and experienced, and your unique personal insights. Please respect others’ intellectual property rights and refrain from plagiarism or unauthorised reposting.
High-quality and professional, well-presented: Create content with clear visuals, complete information, accurate details, and strong viewing and practical value. We encourage you to bring travel moments to life through on-camera appearances, professional explanations, detailed guides, and other engaging formats.
Positive and friendly, civilised communication: We promote an equal, friendly, and respectful community atmosphere. Please respect users from different regions, cultures, customs, and backgrounds, and interact in a kind and rational manner to help maintain a harmonious community environment.
Legal and compliant, positive guidance: Comply with applicable laws and regulations as well as all platform policies. Create and share content honestly, objectively, and transparently, promote positive travel values, protect the well-being of minors, and safeguard users’ privacy and personal safety.

II. We do not encourage the following types of content:

False or misleading, deceptive content: False information: Fabricating travel experiences, exaggerated promotion, publishing inaccurate travel guides, spreading rumours, or impersonating others. Plagiarism and unauthorised reposting: Copying or reposting others’ original works without permission.
Low-quality sensationalism, attention-seeking content: Clickbait / sensational content: Using exaggerated or sensational titles or covers to attract attention, with no meaningful substance, poor production quality, or confusing logic. Content unrelated to travel themes: Over-marketing or lacking depth by focusing excessively on a single element (such as overly concentrating on food or meaningless outdoor adventures).
Vulgar exposure, sensitive or inappropriate content: Indecent exposure: Content involving excessive nudity or inappropriate poses. Sensitive information: Content involving pornography, gambling, drugs, violence, gore, horror, cruelty, or anything that may harm national interests, social unity, or the image of heroes and martyrs.
Attacks and discrimination, cyberbullying: Personal attacks: Abusive language, insults, defamation, discrimination, provocation, mockery, or inflammatory disputes. Privacy violations: Sharing others’ private information, doxxing, or inciting online harassment.
Marketing violations, traffic manipulation: Improper marketing: Malicious redirection, false marketing, spamming promotional information, clickbait, exaggerated product claims, or misleading price benefits. Cheating behaviour: Inflating metrics, buying followers, mass account registration, or inducing and deceiving users to like, comment, share, or follow.
Harmful values, illegal activities: Negative values: Wasteful behaviour (such as food waste), superstition, or other unhealthy practices. Illegal or non-compliant behaviour: Any actions that violate laws, regulations, or public morals.
Improper use of AIGC: Content containing AI watermarks, or covers suspected to be AIGC-generated portraits/landscapes/buildings without proper disclosure or not in compliance with relevant guidelines.

Thank you for your understanding and cooperation. Let us work together to build a healthy, thriving, and valuable travel content community!