Top Things to Do in Seoul: Best Activities & Must-Sees
Seoul quickly pulls you in. You might arrive thinking of K-pop and neon lights, but soon you’re planning your days to make the most of the city.
From royal palaces and the N Seoul Tower to lively areas like Gangnam, Seoul mixes history, shopping, cafés and street life.
Read on for simple itineraries, key neighbourhoods and ideas to suit every taste.
🎫 Popular Things to Do in Seoul at Great Prices
- 🏙️ N Seoul Tower – Seoul 🏞️ From £9.11 – Stunning panoramic city views, perfect at sunset.
- 🌳 Namsan Mountain Park – Seoul 🌿 Free entry – A peaceful walk in nature with great views.
- 🏯 Gyeongbokgung Palace – Seoul 🏰 From £4.20 – Discover Korean history and royal gardens.
- 🎢 LEGOLAND Korea Resort – Chuncheon 🎠 From £12.47 – Fun for all ages with themed rides.
- 🛍️ Myeongdong – Seoul 🏙️ Free entry – A lively area for shopping and street food.
- 🌴 Nami Island – Chuncheon 🚤 From £8.78 – Walks through beautiful natural scenery.
🗓️ What to Do in Seoul Based on Your Stay
The number of days you need to explore Seoul really depends on your travel style. Some opt for a whistle-stop visit with 1 day in Seoul, others prefer a 3-day Seoul itinerary to see the essentials without rushing, and then there are those who savour a 5- or 7-day Seoul itinerary to mix temples, cafés and modern neighbourhoods.
Here’s a table to guide you based on the type of trip you’re looking for:
Duration | Couple | Family | Friends | Solo |
1 day | Historic centre (Gyeongbokgung Palace) + stroll through Bukchon + sunset at N Seoul Tower | Gyeongbokgung Palace + Namsan Mountain Park | Jung-gu + Myeongdong + Nanta at night | Myeongdong + N Seoul Tower + night-time street wandering |
3 days | Romantic itinerary: palaces, Namsan, cafés in Ikseon-dong | Palaces + N Seoul Tower + Family-Friendly Neighbourhoods in Mapo | Hongdae (K-pop neighbourhood) + Myeongdong + nightlife area | Jung-gu + Hongdae + Gangnam (fashion district) |
5 days | Add Han River cruise + cafés and viewpoints | Parks and museums + fun activities | Night in Hongdae + Shopping in Myeongdong/Gangnam | Cultural routes + hidden markets and cafés |
7 days | Combine Gangnam with traditional neighbourhoods + a day trip | Family excursions (LEGOLAND® Korea Resort, theme parks) | Nightlife, geeky experiences (K-pop shops, arcades) + the DMZ | A full week with the DMZ + museums + hiking in Namsan/Bukhansan |
10 days | More time for cafés, markets and romantic outings | City + nature + a free day in children’s play areas | Alternative neighbourhoods (Seongsu, Ikseon-dong) + cultural activities | Explore less touristy neighbourhoods, temples and local routes |
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Seoul's Top Attractions and Tours
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🔥 Must-Visit Districts in Seoul
Seoul is a city of distinct neighbourhoods, almost like little versions of the city within the city. Each area has its own character: shop-till-you-drop, K-pop on every corner, nightlife, traditional temples, or that alternative vibe that hooks you from the first step.
The best part is that, whatever you’re looking for, there’s always a neighbourhood that suits you. Below, you’ll find a selection of the best neighbourhoods in Seoul and the areas to visit in Seoul to enjoy.
Myeongdong: Seoul’s best shopping district for shopping and street food
Myeongdong is Korea’s ultimate shopping mecca. Perfumeries, Korean cosmetics, clothing, gadgets, and an atmosphere that becomes even more lively when evening falls. The charm lies in wandering among the street-food stalls: spicy skewers, honey-filled hotteok, or spiral potatoes you see everywhere.
Heads up: this neighbourhood was, for decades, the epicentre of youth fashion in the city, and it’s still one of the most visited spots for Asian travellers.
If you love mixing a bit of shopping with tasty bites, you’ll have a brilliant time here.
Hongdae (Mapo-gu): Seoul’s arts district and K-pop neighbourhood
Hongdae is pure creative energy. Murals, geeky shops, themed cafés and live music everywhere.
It's Seoul's K-pop neighbourhood, where young artists put on their own mini street concerts and where you'll always stumble upon something quirky without even trying.
Plus, it’s Seoul’s party district for many university students, so after dark it completely changes its vibe. Did you know several Korean stars started performing here before they became famous?
Gangnam: Seoul’s fashion and business district
Gangnam is the city's most polished side. Enormous shopping centres, luxury boutiques, corporate tech, and an upmarket lifestyle that's evident even in the cafés.
Here, everything seems designed to stay one step ahead, from futuristic canopies to the medical and beauty clinics that fill the district. If you’re interested in Seoul’s fashion district, this is the place for you.
Did you know that PSY’s famous song Gangnam Style was inspired by this region?
Jung-gu and Insadong: the historic heart and cultural things to do in Seoul
Jung-gu and Insadong capture the most traditional essence of Seoul. Narrow streets brimming with craft shops, temples that appear almost by surprise, beautiful hanok houses, and museums that help you understand how the city has changed.
It’s a neighbourhood to wander through without rushing, taking in the details: a hand-carved stamp, a traditional tea stall, a corner hung with lanterns.
It’s also one of the city’s most important cultural hubs.
Itaewon and the surrounding area: Seoul’s gay neighbourhood and international nightlife
Itaewon is probably Seoul’s most diverse neighbourhood. International restaurants, bars that are very different from one another, small galleries, and a social scene that never sleeps—even on weekdays.
By the way, Seoul’s gay neighbourhood is also located here, with lively venues and a safe, welcoming atmosphere. Did you know that, thanks to its cultural mix, many expatriates choose to live in this area?
If you fancy a lively night out with people from all over the world, Itaewon is a safe bet.
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Our Top Picks
5 star
Great824 Reviews
Dongdaemun Market Seoul|2.34km from city centre
The room was really tiny. Whatever you do, don't buy any package deals, like the one for Petite France – it's incredibly far, like an hour and a half to two hours away, and you can't even get a refund. It doesn't really feel like a five-star hotel; more like a four-star. You can walk to Myeongdong in about 20 minutes from the hotel by taking the underground passage straight from Dongdaemun. But I found Korea to be quite run down, with power lines everywhere. Unless you're a big K-pop fan or love concerts, a trip to Korea can be pretty disappointing.
The photo is of a cafe in a shopping area near Dongdaemun. This hotel isn't far from Dongdaemun.From€175
Great679 Reviews
City Hall/Myeong-Dong Seoul|0.73km from city centre
pros :
1. secret king room is quite big for seoul standard. the interior design is fun, red and black. motorized curtain. windows can be opened ( i need this feature , i cant stay in a room without ventilation ).
2. there is hoehyeon station subway line blue in front of the hotel, very convenient.
3. gym is a bit small but sufficient for me, i can get free unli water bottle here
4. the smell of this hotel is amazing, loving it. just thinking of it makes me miss this hotel already.
5. the staffs here are very good looking ( k beauty is truly unbeatable ). both female and male staffs. i didnt really remember their name but i remember Ms. Daisy very yeoppoyo. one day i cant remember his name, one of the staff gave me 10 bottles of water. super nice. kamsahamnida. great attention to detail, they gave us notifications like BTS concert and weather forecast.
6. on first night, the staff gave us sparkling water and chocolate, my daughter loving it. such a nice gesture.
7. toiletries Byredo are so awesome, they looked expensive.
8. housekeeping staffs are super fast and efficient.
cons :
1. shower pressure for hot water is slightly low, however for cold water is quite good. but for this weather, hot water is much needed.
2. they only provide plastic water bottle in this hotel, not too eco friendly.
3. toothbrush and toothpaste are not free here, you need to pay for it 3,300won.
4. the room lighting plan a bit too dim for me, if it can be brighten up, it would be perfect chef's kiss. the control for lighting with the knobs are a bit confusing at first, but i gotten use to it after couple of times tryingFrom€210
Very Good452 Reviews
Yongsan/Itaewon Seoul|3.44km from city centre
Overall, I had a very satisfying stay.
The room was clean and comfortable, and the view overlooking Namsan and downtown Seoul was truly impressive. The night skyline, in particular, was one of the highlights of this hotel.
What made this stay even more special was the service provided by Manager Minji Cho. Her thoughtful, professional, and genuinely attentive care made the entire experience feel very comfortable and welcoming. Her sincere approach left a lasting impression.
Everything from the facilities to the service was excellent, and this is definitely a hotel I would be happy to return to on my next visit to Seoul. I would like to sincerely thank Manager Minji Cho for the outstanding service.From€324
Amazing608 Reviews
City Hall/Myeong-Dong Seoul|0.3km from city centre
Each room comes with a KRW 50,000 gift card: I forgot how to use this one.
Located in Myeongdong, it's an older five-star hotel. Because it's an older five-star, the building is a bit low-rise and not very prominent in Myeongdong (as a person bad with directions, I had to use navigation every time to get back to the hotel).
The Airport Limousine Bus 6701 goes directly there, which is super convenient!
Across from the hotel: There's a 7-Eleven and GS25 if you use the underground passage.
Next door, there's an emart24.
Facilities: Well-equipped.
Cleanliness: Good.
Ambiance: Stylish, but the corridor outside the room had a slightly unpleasant smell.
It's very close to Lotte Department Store, and Shinsegae Department Store isn't far either; Shinsegae is a bit better for shopping.
Service: Polite and enthusiastic.
The room key card is made of wood and is quite beautiful.From€191
Amazing335 Reviews
City Hall/Myeong-Dong Seoul|0.21km from city centre
If you're staying in Myeongdong, I highly recommend this established hotel. The subway entrance is right downstairs, and there's a bus stop just across the street. Lotte Department Store is also right next door. The location is absolutely unbeatable! The cleanliness and service are excellent, and the staff are not only good-looking but also very gentle. The breakfast is quite delicious. The only downside is that the room is a bit small, but that's to be expected given the location.From€150
Very Good401 Reviews
Yongsan/Itaewon Seoul|4.43km from city centre
Very beautiful hotel. Greeted by staffs who helped open the car door, and get your bags and luggage to the check in counter every day!
Only bummer was at check out timing is 11am, we tried asking for later check out timing during check-in and was told hotel is full. Managed to get a late check out of 12pm when we tried again the night before leaving the hotel.
Hotel has a little mall,a coffee bean, CU, some expensive restaurants. It also has a sauna (30K won per pax), 1 hot and cold tub and one sauna room.
Room amenities can be requested via the web app in your room. Rooms were very modern, however Water from the shower does flood the dry toilet area a little. Generally a great stay.From€178
Business travel
Very Good886 Reviews
City Hall/Myeong-Dong Seoul|0.17km from city centre
Excellent stay at New Seoul Hotel Myeongdong!
The hotel location was perfect very convenient and close to Myeongdong shopping street, restaurants, convenience stores, and subway/train stations, making it easy to travel around Seoul. Airport bus access was also very convenient.
The room was clean, comfortable, and well maintained. Staff were friendly, helpful, and always welcoming during our stay.From€62
Very Good1525 Reviews
City Hall/Myeong-Dong Seoul|1.61km from city centre
Pros: The transportation is very convenient. You can take bus 6015 directly from Incheon Airport to the hotel entrance. The hotel is close to two subway stations. It's just over a ten-minute walk to Gwangjang Market, passing by Cheonggyecheon Stream, and there are many great food options in that direction. The room is quite spacious, enough to fit two suitcases easily. There are convenience stores and cafes downstairs.
Cons: Across the street is a hardware market, which is a bit messy. For food, you generally have to go towards Gwangjang Market. The power outlets are a bit old, so you'll need an adapter.From€101
Very Good1022 Reviews
Jongro / Insadong Seoul|1.15km from city centre
The location is super convenient, with subway, bus stops, and even an airport shuttle nearby. The front desk staff were incredibly friendly and helpful! Especially a gentleman with glasses at the front desk, who was so patient in explaining how to get to the airport shuttle and even drew us a map! I would definitely prioritize staying at this hotel again on my next trip to Seoul!From€54
Very Good1831 Reviews
City Hall/Myeong-Dong Seoul|0.5km from city centre
Great location with easy access to nearby attractions. The staff were exceptionally friendly and welcoming. The pajamas were surprisingly comfortable, which made the stay even more relaxing. Having a laundromat on-site was a big plus. I truly enjoyed my stay and would gladly return to this hotel on my next visit to Seoul.From€95
Very Good1927 Reviews
City Hall/Myeong-Dong Seoul|0.67km from city centre
The hotel's location is fantastic, right by the Line 2 subway exit. It's super convenient for shopping and exploring Myeongdong's main street, and Olive Young is also nearby. There's a 7-Eleven right outside, and plenty of restaurants, making it really convenient.From€100
Very Good3080 Reviews
City Hall/Myeong-Dong Seoul|1.57km from city centre
The room was spacious enough to open two large suitcases at once, and the bathroom was fine too. The air conditioning wasn't super powerful, but it kept the room at a comfortable temperature overnight – not too cold, just right. If I had to pick a flaw, it would be the lack of charging outlets; there was only one by the desk, which wasn't very convenient.
However, the price was excellent, and public transportation right outside the door was very convenient. The hotel also offered free shuttle buses to various shopping areas. Even walking to places near Myeongdong was a perfectly acceptable distance. It was much better than I expected, and if I come back to Myeongdong, I would definitely consider staying here again.From€95
Family friendly
Great2834 Reviews
Dongdaemun Market Seoul|2.61km from city centre
First off, the hotel service is great, especially the breakfast. There's a good variety, and the waiter is really enthusiastic and quite charming. The hygiene is just okay; I found a hair on the bed, and the bedding felt a bit old and worn. The duvet was also a little thin. The bathroom has a bathtub, which isn't very convenient; I think it would be better to remove it, though that might be too costly. The hotel's location is excellent, right near Dongdaemun, with plenty of shopping malls and restaurants nearby. The price isn't too high either, so overall, it's great value for money.From€100
Very Good315 Reviews
City Hall/Myeong-Dong Seoul|1.04km from city centre
The hotel is highly automated with self check-in/out. Amenities are requested via kiosks or robots and come quite fast. My kid loved the robot coming to the room and the moving dinosaur in the lobby. They don’t change the bed linen every day, an after housekeeping on my second day, the hotel slippers were taken away and not replaced, plus you need to bring your own toothbrush and toothpaste.
The location is very convenient, close to many restaurants and shopping streets, right opposite a 7-Eleven, and about a 10-minute walk to Shinsegae Duty Free, which is the meeting point for many guided tours booked online (GetYourGuide, Klook, KKDay, SeoulPass, Trip.com, etc.).
The child-friendly/accessible room was a big plus. We could push the two small beds together with no side table in between, making it safer for our young child to sleep without worrying about falling.From€121
Very Good916 Reviews
City Hall/Myeong-Dong Seoul|1km from city centre
My husband and I had an amazing experience staying at Skypark Hotel 3 in Myeongdong! We stayed here for 12 days, and it was the best decision ever. The rooms are clean, and the service and staff were fantastic - friendly, helpful, and super polite. They also offer amenities like drinking water, weighing scale for your luggages, and coin laundry.
But my favorite part is its location! It's near everything - the airport limousine bus station, train station, Myeongdong shopping street, namsan tower, malls and shopping centers, convenience stores, coffee shops, and restaurants. This is now our go-to hotel in Seoul!From€86
Great1379 Reviews
City Hall/Myeong-Dong Seoul|0.22km from city centre
The Koreana Hotel truly stands as a representative hotel in Korea, embodying understated luxury and elegance. It's nestled in the heart of Seoul, right next to Gwanghwamun Square and Cheonggyecheon Stream, offering stunning distant views of Namsan Mountain, especially beautiful at night.
Opened in 1972, the Koreana Hotel played a significant role in international events, operating the main press center restaurant during the 1988 Seoul Olympics and later the Paralympics Athletes' Village restaurant. It has consistently served as an important hub for hosting international guests!
We booked the Koreana Hotel this time because we had tickets for the Harry Potter 25th Anniversary Concert at Sejong Center for the Performing Arts on Friday evening from 7-9 PM. ^u^
For check-in, you need to prepare your ID card or passport. We were given a fantastic room on the 15th floor with an unparalleled night view. We are truly grateful for the hotel's excellent care!
Although the room is around 30 square meters, it actually felt like 50 square meters. The decor is luxurious French style, comfortable yet elegant, and perfectly quiet. I had expected it to be somewhat old, but it's incredibly well-maintained and renovated, and the TV even connects directly to YouTube – a clear sign of how the world is changing and hotels are continuously improving!
The bedding was also excellent with a very comfortable mattress. For travelers, getting a good night's rest, relaxing completely, and waking up refreshed and energized for the next day is crucial, and we both slept wonderfully!
The room came with an iPad for ordering room service and hotel amenities, allowing many tasks to be completed quietly, which I absolutely loved. The hotel's response was incredibly fast; service requests were delivered within 5-10 minutes! We ordered abalone porridge for breakfast, and it was delivered promptly 20 minutes after we scheduled the preparation time. One portion was more than enough for both an adult and a child, and we enjoyed it very much!
Do note that the hotel does not provide toothpaste, toothbrushes, facial cleanser, or combs – only soap! Other items are available in a paid amenity kit, so be aware when checking in. There are two bottles of complimentary water; it's more economical to purchase additional water at a convenience store.From€105
Amazing546 Reviews
City Hall/Myeong-Dong Seoul|0.6km from city centre
I had an excellent 6-night stay at ENA Suite Hotel Namdaemun. The hotel is in a fantastic location, within walking distance of City Hall Station, Namdaemun Market, Deoksugung Palace, and many restaurants and convenience stores. It was very convenient for sightseeing and using public transportation throughout Seoul.
The room was spacious, clean, and comfortable, especially by Seoul standards. The bed was comfortable, the bathroom was well maintained, and housekeeping did a great job every day. The in-room amenities and reliable Wi-Fi made the stay even more enjoyable.
What impressed me most was the professionalism and friendliness of the staff. They were always helpful, courteous, and willing to assist whenever needed.
The hotel offers excellent value for money, combining a convenient location, comfortable accommodations, and quality service. After spending 6 nights here, I can confidently recommend ENA Suite Hotel Namdaemun to both first-time visitors and returning travelers to Seoul.From€128
Great525 Reviews
City Hall/Myeong-Dong Seoul|0.38km from city centre
My first stay here. I stayed at other hotels in Myeongdong before. Airport bus doesn't stop in front of the hotel as the hotel is by the alley. Bus 6701 stops in front of Plaza Hotel which is across the main street. About 5 minutes walk, if you know your way. I was a bit lost when I first got there but going back to take airport bus was a breeze. Location wise, many restaurants by Thomas hotel with 7-11 just few steps away. Lots of cafes around (well, this is Seoul! So many cafes, big and small) ABOUT 10 to 15 minutes walk to Shinsegae and Namdaemun and Lotte. The location is quiet, if you don't like the bustling and noisy main Myeongdong area. I booked the room that is 22sq meter. Good for 2 people. They clean your room every day. Washer and dryer on 12th floor if you need to wash your clothes. Plus there is a microwave oven and a big water machine (with cold and hot mode) in the laundry room. They do provide 2 bottles of bottle water each day. And free luggage storage at the lobby if you checked out and need to go walk around before you head to airport.
Overall, I like it here!From€50
Breakfast
Great2764 Reviews
City Hall/Myeong-Dong Seoul|1.16km from city centre
Facilities: Very new and exceptionally clean.
Hygiene: Excellent.
Environment: The location is incredibly convenient. It's very close to the subway station and within walking distance to Myeongdong. Getting to Hongdae and Gyeongbokgung is also a breeze. We had a fantastic five days in Seoul, and this hotel played a huge part in making our trip enjoyable!
Service: Both the front desk staff and the housekeeping team were very friendly and helpful. There's a GS convenience store right downstairs, which is super handy for buying T-money cards and other small essentials.From€120
Great1613 Reviews
Dongdaemun Market Seoul|2.2km from city centre
The hotel is conveniently located right next to the 6001 airport bus stop. There's a CU and GS25 convenience store nearby, and it's also very close to the subway station with an underground passage leading directly to it. The hotel itself is clean, and the front desk service is excellent.From€77
Great1072 Reviews
City Hall/Myeong-Dong Seoul|0.48km from city centre
“The service provided by the hotel staff was great. We were able to store our luggage at the lobby early in the morning before check-in. When we returned after 3pm to check in, we were pleasantly informed that we had received a complimentary room upgrade. The hotel staff were friendly, helpful, and welcoming throughout our stay.
The hotel’s location was also very convenient and easily accessible, which made our trip much more enjoyable.From€97
Very Good1076 Reviews
City Hall/Myeong-Dong Seoul|1.02km from city centre
⭐⭐⭐⭐⭐ Flawless 5-Star Stay: Sparkling Clean & Perfect Location!I had an absolutely perfect stay at the Four Points by Sheraton Josun, Seoul Myeongdong. It easily earns a full 5 stars for its unbeatable convenience, pristine cleanliness, and modern comfort.From€173
Great716 Reviews
City Hall/Myeong-Dong Seoul|0.58km from city centre
This is the ideal hotel to stay-in in Seoul because it is literally located right at the heart of Myeong-dong everywhere happening. There is a large 7-11 conveniently located just 10 metres away, the start of a night market just another 20 metres away. Cross over to the other side and there's all the luxury shopping (Lotte Deparment Stall) which in my opinion is better than Gangnam. another direction and you will hit Myeongdong shopping main street. Go underneath and there will be a huge underground shopping mall that leads all the way to City Hall main station.
Rooms are very spacious, the gym was excellent and last but not least, the staffs were all very friendly and kind to allow us to check-in early due to available vacant rooms. My family and I will definitely be back here when we comes back to Seoul again.From€261
Very Good977 Reviews
Seoul|7.39km from city centre
The service at this Korean hotel was truly impressive; the staff were always smiling and eager to help. The rooms were clean, comfortable, and well-equipped, making for a very relaxing stay. Its convenient location, with excellent transport links and diverse dining options nearby, really added to the ease and enjoyment of our trip. Overall, we had a very satisfying experience and would highly recommend it to anyone planning a trip to Korea.From€34
Gym
Very Good658 Reviews
City Hall/Myeong-Dong Seoul|1.15km from city centre
I had a pleasant one-week stay at this hotel during my solo trip to Seoul. The room was spacious, comfortable, and well-suited for a solo traveller. It was generally very clean, although the housekeeping standards were not always consistent — on a few occasions my bed wasn’t made, but clean towels and bottled water were still replenished daily.
I appreciated the convenient facilities such as the laundry room and water dispenser in the basement. The hotel staff were friendly, polite, and helpful throughout my stay. Overall, it was a comfortable and convenient place to stay.From€107
Very Good2552 Reviews
Seoul|3.88km from city centre
Traveling with kids means location, transport, and dining options, catering to both crowds and quiet spots, are all key considerations. First off, the location was perfect – the airport shuttle drops you right at the hotel, just across the street. We noticed fewer Chinese guests and more European and American visitors. Right opposite the hotel, there's Olive Young, McDonald's, and a fried chicken joint. To the left and right of the hotel entrance, you'll find a 7-Eleven on each side. The streets behind the hotel are packed with restaurants. Just about 200 meters to the left of the hotel entrance is Mapo Subway Station, which is only one stop from Yeouido Department Store – super convenient. If you head right from the hotel, you'll reach Gongdeok Subway Station, where you can find the popular Egg Drop sandwiches, which are a great value for breakfast. The hotel doesn't provide toothbrushes or toothpaste, so it's a good idea to bring your own set. If you forget, there's a machine on the first floor where you can buy them. For your return journey, you can catch the airport shuttle to the airport right in front of the McDonald's opposite the hotel. You can buy tickets on-site by scanning a QR code or paying with cash. Highly recommend this hotel for families with children.From€95
Great1367 Reviews
City Hall/Myeong-Dong Seoul|0.9km from city centre
I paid 1846 CNY for an accessible deluxe king room. To those of you reading this, please don't overlook the 'accessible' part – it really means accessible, in a way that’s not good. The bathroom, as shown in the first picture, has no wet/dry separation, so after a shower, the entire bathroom is soaked. If you absolutely must stay here, make sure to book a different room type. Secondly, the homepage stated a 1.8-meter king bed, but it was at most 1.5 meters (see picture 2), and one side was against the wall, which was extremely inconvenient. The detailed room photos didn't show anything like this! Thirdly, regarding the 'city view' from the bed (see picture 3), it was literally a wall outside the window, and there was a loud rumbling noise from somewhere outside – I honestly felt like calling the police! Finally, the details page said check-in starts at 3 PM. I went to check in at 3:10 PM, and was told that the specific room I booked was the only accessible one available and there were no other rooms to switch to. The Korean male at the front desk checking me in was really mean. I decided to go back to my room and contact Trip.com customer service. After over an hour of back-and-forth communication, and despite Trip.com trying to resolve the issue, it was incredibly frustrating. Who wants to land in Korea and immediately deal with this kind of crap? It really ruined my mood. Anyway, I gave up, accepted it, and just resigned myself to the situation. So, if you're reading this, consider carefully whether to book this hotel or use this platform. I later saw that the IHG official website had cheaper prices than what I paid, and I wonder if booking directly would have been better. Next time I'm in Seoul, I definitely won't choose this place; I'll try somewhere else.From€210
Very Good417 Reviews
Dongdaemun Market Seoul|2.12km from city centre
as i got a really bad hotel room, i had to change at 2am. because it has a 24/7 desk, the travelodge was one of the only possibilities i had. it wasn’t BAD. but for the price… i would have gone somewhere if i could. it was quite far from the metro (there’s a line about 3 minutes away but it’s the less used. the one you’re gonna use a lot is about 15 minutes away, which is quite a lot for the price range of the hotel). there was also not much around, you necessarily had to take a transportation or walk around 15-20 mjnutes to have things around. but if you have no other choice, it definitely wont be the worse hotel you would go toFrom€60
Great965 Reviews
City Hall/Myeong-Dong Seoul|0.72km from city centre
This is my 3rd stay in this hotel.
The location is very good. The street store is just below the hotel.
The room is big for a family of 4.
The room is clean.
Service is getting better and better.
Just like this hotel. Will come back again for sure ☺️From€171
Very Good598 Reviews
City Hall/Myeong-Dong Seoul|0.39km from city centre
The hotel has a great location, close to the subway, duty-free shops, and Myeongdong shopping area. The room and bathroom are also very spacious. I highly recommend it for first-time visitors.
Facilities: There are no toothbrushes or toothpaste, so you'll need to bring your own.From€119
🎼 Top 5 Activities and Landmarks in Seoul
There are countless ways to explore Seoul, but these five capture the spirit of the city beautifully. They’re a mix of urban icons, green spaces and family-friendly experiences that are ideal whether you’re taking it slow or looking for fun things to do in Seoul.
Below, we’re sharing some of the best places to visit in Seoul and a handful of interesting things to do in Seoul—without overthinking it.
N Seoul Tower
N Seoul Tower is one of those places that surprises you even when you arrive with high expectations. You go up and, suddenly, the city unfurls in every direction: skyscrapers, neighbourhoods, mountains… all in a single glance.
A handy tip is to head there at sunset, when the sky changes colour and the lights begin to switch on little by little.
N Seoul Tower
4.6/5
3223 Reviews
This is amazing!€11
Namsan Mountain Park
Namsan Park is the tranquil counterpoint to the tower. Here, the ideal thing to do is to wander the trails at a relaxed pace and let the surroundings work their magic. You’ll find gentle climbs, hidden viewpoints, and spots where you can breathe plenty of peace, despite being right in the middle of the city.
By the way, when the weather’s fine, the path that loops around the mountain fills with locals heading out for an after-work walk.
Namsan Mountain Park
4.7/5
585 Reviews
Beautiful views, worth seeing. But we've already made it a tradition to climb higher in new countries/cities.€22
Gyeongbokgung Palace
Gyeongbokgung is the quintessential palace: majestic, elegant, and filled with nooks that feel like they’re from another era.
Watching the changing of the guard is one of those subtle details that offer plenty of photo opportunities, especially if you’ve got your camera handy. And if you fancy getting into the spirit even more, you can rent a hanbok and get in for free, which always has its charm.
Gyeongbokgung Palace
4.6/5
5822 Reviews
Great place, historical, very good staff€5
LEGOLAND® Korea Resort
If you’re travelling with kids (or fancy bringing out your inner child), LEGOLAND® Korea is one of those days out that never fails.
The park is well-organised and features attractions for different ages, so you don't have to improvise all the time.
What's more, the curious thing is that many areas are built from thousands of LEGO bricks and, sometimes, you find yourself gazing at the details for a while without meaning to.
LEGOLAND® Korea Resort
4.6/5
172 Reviews
I revisited because most of the restaurants and attractions were closed when I visited in winter. This time, I was able to eat a Lego hamburger.€14
Myeongdong Nanta
Nanta is one of Seoul’s most fun shows. You don’t need to understand Korean, because it’s all about rhythm, physical humour and a staging that blends cooking, percussion and a few eccentric touches that work surprisingly well.
Before you head in, have a look at the schedule because there are several shows and they sell out quickly.
Myeongdong Nanta
4.7/5
291 Reviews
Я уже пятый раз посещаю это шоу, и каждый раз восторг и детская радость. Не удивительно, что шоу идет уже почти 30 лет.€19
🎵 Seoul, the Capital of K-pop and Korean Pop Culture
Seoul has been setting trends for years without trying too hard. From music and TV series to fashion and themed cafés that look like film sets, the city has become a magnet for fans from all over the world.
And the interesting thing is that, beyond the touristy stuff, there are loads of geeky things to do in Seoul, unique nooks and cafés to visit in Seoul that reveal a more creative side of the city. Now, if you fancy something more alternative, there are also non-touristy things to do in Seoul that fit perfectly with this pop vibe.
⭐ K-pop routes in Seoul: shops, studios and iconic areas
K-pop routes are pretty much a must-do if you’re even slightly interested in Korean culture. Every neighbourhood has its own “ecosystem”, and if you venture out a bit, you’ll end up discovering studios, idol cafés and shops hiding real treasures.
- Hongdae: street performances, photocard shops, and venues where rookie groups put on mini shows. Sometimes you’ll bump into fans waiting for a trainee to come out.
- Gangnam: recording studios, famous agencies such as SM or JYP in the neighbourhood, and cafés frequented by idols. Everything here has a more 'pro' vibe.
- Myeongdong: album shops, collectables and official merchandise. It’s easy to lose track of time browsing shelves with albums by BTS, BLACKPINK, Stray Kids or NewJeans.
By the way, if you're into photos, there are several murals dedicated to well-known bands that are perfect for Instagram.
☕ Themed cafés and geeky things to do in Seoul
Themed cafés are a world of their own. Stepping into many of them feels like walking into a scene from a drama or a manga panel. Some are elegant, others are pure fantasy, and others, quite frankly, leave you wondering whether you’re in a café or a museum of Korean aesthetics.
- Beautifully designed cafés: minimalist, light-filled, serving smooth coffee and perfect pastries (Seongsu and Ikseon-dong are brimming with them).
- Animal cafés: cats, dogs and even fennec foxes in some. Ideal if you fancy a quiet, different experience.
- Cafés inspired by dramas or manga: themed décor, photo sets and character-inspired drinks.
- Amusement arcades and gaming centres: perfect for a rainy afternoon. Rhythm games, dance machines, and classics that never go out of fashion.
If you have time, try combining some café-hopping with a stroll around Hongdae.
It’s one of those neighbourhoods where, without looking for anything in particular, you end up finding something that puts a smile on your face.
🌡️ Best Time to Visit Seoul
Seoul is a city that changes dramatically with the seasons, almost as if it had four distinct personalities. Some people prefer the colourful charm of spring, others revel in the vibrant summer atmosphere, and many visit in autumn because everything comes together.
That said, even in the depths of winter, you’ll find things to do in Seoul in winter that are worth your while.
Here’s a quick guide to help you get your bearings:
Season | Climate and temperatures | Notes | Activities and Festivals |
🌸 Spring (March–May) | Mild, sometimes rainy, 8–20 °C | A very popular season for cherry blossom | Hanami in parks, strolls through palaces, terrace cafés |
☀️ Summer (Jun–Aug) | Hot and humid, 22–30 °C | Buzzing atmosphere, but occasional monsoon downpours | Festivals, night-time activities, air-conditioned shopping centres |
🍁 Autumn (Sep–Nov) | Cool and stable, 10–22 °C | For many, the best time | Autumn foliage, hiking in Namsan/Bukhansan, cultural visits |
❄️ Winter (Dec–Feb) | Cold and dry, –5 to 5 °C | Fewer tourists and lower prices | Christmas markets, ice skating, hot street food, spas and jjimjilbang |
Book activities and experiences in Seoul all year round with Trip.com.
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🚄 Day Trips from Seoul
One of Seoul’s perks is that, as soon as you venture a little beyond the centre, the atmosphere changes in an instant. Suddenly you go from skyscrapers and neon to peaceful mountains, traditional villages and coastal areas where life moves at a much slower pace.
And the great thing is that all these getaways work just as well for trips of every kind: on your own, as a couple, with the family, or with friends who want to see a little more of the country.
Paju and the DMZ: recent history and wide-open landscapes
It’s an intriguing day out, as it blends nature with one of the most delicate episodes in Korean history. The journey isn’t long—about an hour or so depending on the route—and the visit leaves very different impressions depending on what interests you.
- Average travel time: 60–90 minutes
- Transport: official bus tour or Gyeongui–Jungang Line to Imjingang Station + shuttle
Unmissable:
- Dora Observatory, with views that will amaze you at how close everything appears.
- The Third Infiltration Tunnel, probably the most striking part of the tour.
- The Freedom Bridge, filled with messages and ribbons bearing wishes for reunification.
- Heyri Art Valley, a very tranquil artists' village; pop into any gallery and you'll notice everything has an experimental feel that's quite different from what you find in Seoul.
Suwon: temples, fortresses and tradition
Suwon is one of those places where you can easily while away half a day without glancing at the time. It’s steeped in history, dotted with temples, and has that irresistible blend of a modern city and a historic heart that always draws travellers in.
- Average journey time: 40–60 minutes
- Transport: Metro Line 1 or ITX Saemaeul train
Unmissable:
- Hwaseong Fortress, a UNESCO World Heritage site, perfect for an unhurried stroll along its walls.
- Hwaseong Haenggung Palace, with spacious courtyards and halls where the courtly life of the era still lingers in the air.
- The traditional streets of the historic centre, perfect for sampling Korean sweets that don’t usually feature in the guidebooks.
Incheon and Wolmido: sea, seafront promenade and a relaxed atmosphere
When you fancy seeing the sea without going too far, Incheon is the simplest option. What’s more, Wolmido has that slightly retro beach vibe that pleasantly surprises many people.
- Average journey time: about 60 minutes
- Transport: Metro Line 1 or Airport Railroad Express (AREX)
Unmissable:
- Wolmido’s seaside promenade is a very pleasant place for a walk, with boats entering and leaving the harbour.
- Wolmi Theme Park, small but spot-on if you’re travelling with kids or want to hop on a couple of rides without any fuss.
- Seafront cafés where you can while away half an hour watching people go by.
- Incheon’s Chinatown, boasting a culinary scene that’s a complete departure from what you usually find in Seoul.
Plan your transfers and book your train journey from Seoul with Trip.com.
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