Top Things to Do in Seoul: Best Activities & Must-Sees

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N Seoul Tower

Seoul quickly pulls you in. You might arrive thinking of K-pop and neon lights, but soon you’re planning your days to make the most of the city.

From royal palaces and the N Seoul Tower to lively areas like Gangnam, Seoul mixes history, shopping, cafés and street life.

Read on for simple itineraries, key neighbourhoods and ideas to suit every taste.

🎫 Popular Things to Do in Seoul at Great Prices

  • 🏙️ N Seoul Tower – Seoul 🏞️ From £9.11 – Stunning panoramic city views, perfect at sunset.
  • 🌳 Namsan Mountain Park – Seoul 🌿 Free entry – A peaceful walk in nature with great views.
  • 🏯 Gyeongbokgung Palace – Seoul 🏰 From £4.20 – Discover Korean history and royal gardens.
  • 🎢 LEGOLAND Korea Resort – Chuncheon 🎠 From £12.47 – Fun for all ages with themed rides.
  • 🛍️ Myeongdong – Seoul 🏙️ Free entry – A lively area for shopping and street food.
  • 🌴 Nami Island – Chuncheon 🚤 From £8.78 – Walks through beautiful natural scenery.

🗓️ What to Do in Seoul Based on Your Stay

The number of days you need to explore Seoul really depends on your travel style. Some opt for a whistle-stop visit with 1 day in Seoul, others prefer a 3-day Seoul itinerary to see the essentials without rushing, and then there are those who savour a 5- or 7-day Seoul itinerary to mix temples, cafés and modern neighbourhoods.

Here’s a table to guide you based on the type of trip you’re looking for:

Duration

Couple

Family

Friends

Solo

1 day

Historic centre (Gyeongbokgung Palace) + stroll through Bukchon + sunset at N Seoul Tower

Gyeongbokgung Palace + Namsan Mountain Park

Jung-gu + Myeongdong + Nanta at night

Myeongdong + N Seoul Tower + night-time street wandering

3 days

Romantic itinerary: palaces, Namsan, cafés in Ikseon-dong

Palaces + N Seoul Tower + Family-Friendly Neighbourhoods in Mapo

Hongdae (K-pop neighbourhood) + Myeongdong + nightlife area

Jung-gu + Hongdae + Gangnam (fashion district)

5 days

Add Han River cruise + cafés and viewpoints

Parks and museums + fun activities

Night in Hongdae + Shopping in Myeongdong/Gangnam

Cultural routes + hidden markets and cafés

7 days

Combine Gangnam with traditional neighbourhoods + a day trip

Family excursions (LEGOLAND® Korea Resort, theme parks)

Nightlife, geeky experiences (K-pop shops, arcades) + the DMZ

A full week with the DMZ + museums + hiking in Namsan/Bukhansan

10 days

More time for cafés, markets and romantic outings

City + nature + a free day in children’s play areas

Alternative neighbourhoods (Seongsu, Ikseon-dong) + cultural activities

Explore less touristy neighbourhoods, temples and local routes

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🔥 Must-Visit Districts in Seoul

Seoul is a city of distinct neighbourhoods, almost like little versions of the city within the city. Each area has its own character: shop-till-you-drop, K-pop on every corner, nightlife, traditional temples, or that alternative vibe that hooks you from the first step.

The best part is that, whatever you’re looking for, there’s always a neighbourhood that suits you. Below, you’ll find a selection of the best neighbourhoods in Seoul and the areas to visit in Seoul to enjoy.

Myeongdong: Seoul’s best shopping district for shopping and street food

Myeong-dong Street in Seoul, filled with shops, bright Korean signs and lots of people out shopping.

Myeongdong is Korea’s ultimate shopping mecca. Perfumeries, Korean cosmetics, clothing, gadgets, and an atmosphere that becomes even more lively when evening falls. The charm lies in wandering among the street-food stalls: spicy skewers, honey-filled hotteok, or spiral potatoes you see everywhere.

Heads up: this neighbourhood was, for decades, the epicentre of youth fashion in the city, and it’s still one of the most visited spots for Asian travellers.

If you love mixing a bit of shopping with tasty bites, you’ll have a brilliant time here.

Hongdae (Mapo-gu): Seoul’s arts district and K-pop neighbourhood

Night-time view of a street in Seoul lit by neon lights and lined with modern buildings, with an urban, youthful atmosphere.

Hongdae is pure creative energy. Murals, geeky shops, themed cafés and live music everywhere.

It's Seoul's K-pop neighbourhood, where young artists put on their own mini street concerts and where you'll always stumble upon something quirky without even trying.

Plus, it’s Seoul’s party district for many university students, so after dark it completely changes its vibe. Did you know several Korean stars started performing here before they became famous?

Gangnam: Seoul’s fashion and business district

Montage of Seoul’s skyline at sunset by the Han River and a shopping street with skyscrapers and shops

Gangnam is the city's most polished side. Enormous shopping centres, luxury boutiques, corporate tech, and an upmarket lifestyle that's evident even in the cafés.

Here, everything seems designed to stay one step ahead, from futuristic canopies to the medical and beauty clinics that fill the district. If you’re interested in Seoul’s fashion district, this is the place for you.

Did you know that PSY’s famous song Gangnam Style was inspired by this region?

Jung-gu and Insadong: the historic heart and cultural things to do in Seoul

Night-time panorama of Jung-gu with illuminated bridges, mountains, and the city reflected on the water

Jung-gu and Insadong capture the most traditional essence of Seoul. Narrow streets brimming with craft shops, temples that appear almost by surprise, beautiful hanok houses, and museums that help you understand how the city has changed.

It’s a neighbourhood to wander through without rushing, taking in the details: a hand-carved stamp, a traditional tea stall, a corner hung with lanterns.

It’s also one of the city’s most important cultural hubs.

Itaewon and the surrounding area: Seoul’s gay neighbourhood and international nightlife

A tree with orange blossoms on a rooftop in Seoul during a golden sunset, with buildings in the background

Itaewon is probably Seoul’s most diverse neighbourhood. International restaurants, bars that are very different from one another, small galleries, and a social scene that never sleeps—even on weekdays.

By the way, Seoul’s gay neighbourhood is also located here, with lively venues and a safe, welcoming atmosphere. Did you know that, thanks to its cultural mix, many expatriates choose to live in this area?

If you fancy a lively night out with people from all over the world, Itaewon is a safe bet.

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Our Top Picks

5 star

9/10Great853 Reviews
Dongdaemun Market Seoul|2.34km from city centre
The room was really tiny. Whatever you do, don't buy any package deals, like the one for Petite France – it's incredibly far, like an hour and a half to two hours away, and you can't even get a refund. It doesn't really feel like a five-star hotel; more like a four-star. You can walk to Myeongdong in about 20 minutes from the hotel by taking the underground passage straight from Dongdaemun. But I found Korea to be quite run down, with power lines everywhere. Unless you're a big K-pop fan or love concerts, a trip to Korea can be pretty disappointing. The photo is of a cafe in a shopping area near Dongdaemun. This hotel isn't far from Dongdaemun.
FromPKR 70,405
9.2/10Great664 Reviews
City Hall/Myeong-Dong Seoul|0.73km from city centre
The hotel's overall style is truly unique, with a French vintage Gatsby-inspired decor. The bold color scheme of red, black, and green, along with the retro furnishings, makes for fantastic photos. The rooms are clean, the bedding is soft, and the bathroom has a separate wet and dry area. Do note that the hotel doesn't provide toiletries like toothbrushes and toothpaste, so be sure to bring your own. The location is excellent. You're right at Hoehyeon Station on subway line 4, directly across from Shinsegae Department Store. Myeongdong is also super close, making it convenient for dining and shopping. The concierge staff were very friendly and helpful. They assisted with luggage and were very responsive to any requests. When our taxi stopped at a different spot, the concierge proactively helped us find the car and directed it to the hotel entrance. The service was genuinely excellent.
FromPKR 72,745
8.9/10Very Good478 Reviews
Yongsan/Itaewon Seoul|3.44km from city centre
I always used to do my 'hotelcation' at Lotte, but this time I stayed at the Grand Hyatt, and it was an excellent choice! 🫶👍 I regret not coming to the Hyatt sooner, honestly. Haha. True Wellness Point 1: The location and views are perfect for a quiet hotelcation and refreshing stay. 🫶 Even if it costs more, absolutely make sure to book a Namsan view or Han River view room! There's no need to wait in line at crowded cafes or rooftop cafes in the heat; you can relax in your room and fully enjoy a cafe-like atmosphere. If you convert time into money, this is much more reasonable. 🍀 Cafes in the central Hannam-dong area typically charge 5,500 to 7,500 KRW for an iced Americano. Hotel guests can buy an iced Americano from the 1st-floor deli for 6,500 KRW. ❤️ Wellness Point 2: There's a walking path connected to Namsan, so you can take a stroll after breakfast or even walk to Namsan Tower along the trail. ⭐ Truly the best! 🤗 Another great tip 👉 If you exit through the side path in the parking lot to the left of the hotel's main entrance (instead of the main entrance itself), you'll find Korean restaurants, convenience stores, and rooftop cafes. If the breakfast feels a bit too rich, you can easily balance it with some Korean food. ✨ The central commercial area of Hannam-dong, Itaewon, and Haebangchon are all within basic taxi fare distance, which is very convenient. 🫶 Wellness Point 3: If outdoor activities are too difficult in the heat, you can visit the Leeum Museum of Art right in front of the hotel to enjoy an exhibition and find some mental relaxation. Downsides: If I had to find any, the gym gets crowded. You need to be quick for breakfast. And if you go to the deli shop late in the afternoon, the salads are often sold out.
FromPKR 108,297
9.4/10Amazing610 Reviews
City Hall/Myeong-Dong Seoul|0.3km from city centre
Each room comes with a KRW 50,000 gift card: I forgot how to use this one. Located in Myeongdong, it's an older five-star hotel. Because it's an older five-star, the building is a bit low-rise and not very prominent in Myeongdong (as a person bad with directions, I had to use navigation every time to get back to the hotel). The Airport Limousine Bus 6701 goes directly there, which is super convenient! Across from the hotel: There's a 7-Eleven and GS25 if you use the underground passage. Next door, there's an emart24. Facilities: Well-equipped. Cleanliness: Good. Ambiance: Stylish, but the corridor outside the room had a slightly unpleasant smell. It's very close to Lotte Department Store, and Shinsegae Department Store isn't far either; Shinsegae is a bit better for shopping. Service: Polite and enthusiastic. The room key card is made of wood and is quite beautiful.
FromPKR 111,294
9.4/10Amazing342 Reviews
City Hall/Myeong-Dong Seoul|0.21km from city centre
This hotel is perfectly located! It's just south of Seoul City Hall Square and west of Myeongdong. The subway station is only a few dozen meters from the lobby entrance, and Sejong-daero is right to the west. It's also not far from the major palaces and Namsan, so the location couldn't be better. The staff are very friendly, attentive, and welcoming. While the facilities might feel a bit more compact compared to newly built five-star hotels in China, they are well-maintained and perfectly adequate. Overall, it offers great value for money.
FromPKR 83,173
9.1/10Great263 Reviews
City Hall/Myeong-Dong Seoul|0.51km from city centre
The view is great, and as a suite, it's generally very good with no major drawbacks. The suite includes breakfast, afternoon tea, and happy hour. I didn't take photos of the breakfast, but it was extremely rich and delicious. Afternoon tea is shown in the pictures; there were no alcoholic beverages. The lighting and curtains are all smart-controlled, and there's an iPad by the bed to contact the hotel for requests. The space is also ample. The shower water pressure is excellent; both the overhead and handheld showers can be used simultaneously, and there's a seat. Various types of pillows are provided, such as memory foam pillows. Seoul's air quality is often poor, so the room is equipped with an air purifier, and you can call to have a humidifier delivered. The location is convenient, with the subway station just a 5-minute walk away. If I had to point out a drawback, the hotel has indeed been open for a number of years, and some basic features are a bit old. For example, the air conditioning lacks any advanced functions like scheduled shut-off; it only has a single temperature and fan speed setting.
FromPKR 186,461

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Business travel

8.8/10Very Good906 Reviews
City Hall/Myeong-Dong Seoul|0.17km from city centre
The hotel's location is super convenient, just a few minutes' walk to the subway station, Lotte Duty Free, and Cheonggyecheon Stream, with plenty of cafes and bakeries nearby. The staff were very helpful and communication was quick. The main entrance has stairs, and there's a small slope leading to the back entrance, but the signs aren't very clear, which can be a bit inconvenient if you're lugging suitcases. There was a used cotton swab on the carpet that hadn't been cleaned, but otherwise, the cleanliness was quite good.
FromPKR 26,109
8.9/10Very Good1573 Reviews
City Hall/Myeong-Dong Seoul|1.61km from city centre
Our family of 4 (3 adults and 1 child) stayed at Hotel Kukdo from May 24–29, and we had a wonderful experience. From the moment we arrived, we felt comfortable and well taken care of. The hotel was exceptionally clean, and housekeeping did an amazing job throughout our stay. Our room was cleaned daily, and even the bed sheets were changed almost every day, which we truly appreciated. The toiletries provided were also excellent—the lotion and shampoos smelled so good and added a nice touch to our stay. What impressed us the most was the outstanding service from the reception staff. They were always friendly, professional, and eager to help. During our trip, I accidentally lost my credit card near Gupabal Station. The hotel staff kindly assisted me in contacting the station, and thanks to their efforts, I was able to recover my card. I am incredibly grateful for their help and dedication. Overall, staying at Hotel Kukdo was absolutely worth it. The combination of cleanliness, comfort, excellent amenities, and exceptional customer service made our family trip to Seoul even more enjoyable. We would gladly stay here again and highly recommend it to anyone visiting Seoul.
FromPKR 29,065
8.4/10Very Good1052 Reviews
Jongro / Insadong Seoul|1.15km from city centre
The hotel was nice. We stayed there twice, for a total of 10 days. The woman at the reception was very kind and helpful. The location was good. Overall, we had a very positive experience.
FromPKR 19,172
8.8/10Very Good1840 Reviews
City Hall/Myeong-Dong Seoul|0.5km from city centre
The location is convenient and it is about 10 minutes walk to the core of Myeongdong. Parking is available with a charge (discounted at ₩15,000 for overnight parking). Self-served lockers for luggage storage are free for 24 hours for hotel guests.The room was smaller than I expected though.
FromPKR 32,390
8.9/10Very Good1994 Reviews
City Hall/Myeong-Dong Seoul|0.67km from city centre
The value for money is pretty good, though it's a bit small for three people. The location is super convenient, right on Myeongdong Street with a supermarket just outside, making it easy for food and shopping. My only complaint is that I had specifically requested three beds when booking because I was traveling with a child and wanted two beds pushed together. The hotel told me that wasn't possible, so I even brought two single disposable bed sheets. However, upon check-in, they still said no. But once I got into the room, as you can see from the pictures, there's no nightstand in the middle, so why couldn't they just push the beds together? Cleanliness: It's okay.
FromPKR 37,029
8.8/10Very Good3122 Reviews
City Hall/Myeong-Dong Seoul|1.57km from city centre
I stayed in a standard double room two days ago, and compared to that, the VIP twin room was much more spacious. It had a small balcony with a sofa. The standard double room was a bit old. The twin room I stayed in was on the seventh floor and seemed to be newly renovated. It even had a dryer inside. The mini-fridge was restocked daily with two bottles of mineral water, Coke, Sprite, and a can of chips (a bit salty), all free of charge. There was an ice machine and a microwave in the hallway. A shuttle bus to Myeongdong departs daily from right next to the main entrance. You can order takeout directly to the lobby. To get to GS25, take the elevator to the first floor, turn right, exit, and cross the road. Turn left from the hotel entrance and walk straight for CU. From CU, walk a bit further and turn right for the subway station, which is about 300-400 meters from the hotel – quite convenient. Given the reasonable price and the new rooms, I'd recommend it. The old rooms are just okay.
FromPKR 33,992

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Family friendly

9/10Great2887 Reviews
Dongdaemun Market Seoul|2.61km from city centre
First off, the hotel service is great, especially the breakfast. There's a good variety, and the waiter is really enthusiastic and quite charming. The hygiene is just okay; I found a hair on the bed, and the bedding felt a bit old and worn. The duvet was also a little thin. The bathroom has a bathtub, which isn't very convenient; I think it would be better to remove it, though that might be too costly. The hotel's location is excellent, right near Dongdaemun, with plenty of shopping malls and restaurants nearby. The price isn't too high either, so overall, it's great value for money.
FromPKR 29,763
8.6/10Very Good338 Reviews
City Hall/Myeong-Dong Seoul|1.04km from city centre
The hotel is highly automated with self check-in/out. Amenities are requested via kiosks or robots and come quite fast. My kid loved the robot coming to the room and the moving dinosaur in the lobby. They don’t change the bed linen every day, an after housekeeping on my second day, the hotel slippers were taken away and not replaced, plus you need to bring your own toothbrush and toothpaste. The location is very convenient, close to many restaurants and shopping streets, right opposite a 7-Eleven, and about a 10-minute walk to Shinsegae Duty Free, which is the meeting point for many guided tours booked online (GetYourGuide, Klook, KKDay, SeoulPass, Trip.com, etc.). The child-friendly/accessible room was a big plus. We could push the two small beds together with no side table in between, making it safer for our young child to sleep without worrying about falling.
FromPKR 46,759
8.9/10Very Good919 Reviews
City Hall/Myeong-Dong Seoul|1km from city centre
My husband and I had an amazing experience staying at Skypark Hotel 3 in Myeongdong! We stayed here for 12 days, and it was the best decision ever. The rooms are clean, and the service and staff were fantastic - friendly, helpful, and super polite. They also offer amenities like drinking water, weighing scale for your luggages, and coin laundry. But my favorite part is its location! It's near everything - the airport limousine bus station, train station, Myeongdong shopping street, namsan tower, malls and shopping centers, convenience stores, coffee shops, and restaurants. This is now our go-to hotel in Seoul!
FromPKR 33,170
8.9/10Very Good1420 Reviews
City Hall/Myeong-Dong Seoul|0.22km from city centre
Overall, a great stay! The hotel has a charming vintage vibe, but the rooms are fully equipped with modern amenities like air conditioning, a well-appointed bathroom, and international standard sockets. The location is superb, very close to the subway station, making it super convenient to get to Myeongdong and Gyeongbokgung Palace. There's a convenience store right downstairs. The bedding was clean and soft, and the mattress was just the right firmness. Excellent value for money! I'll definitely choose to stay here again next time I'm in Seoul.
FromPKR 25,822
9.3/10Great562 Reviews
City Hall/Myeong-Dong Seoul|0.6km from city centre
I had an excellent 6-night stay at ENA Suite Hotel Namdaemun. The hotel is in a fantastic location, within walking distance of City Hall Station, Namdaemun Market, Deoksugung Palace, and many restaurants and convenience stores. It was very convenient for sightseeing and using public transportation throughout Seoul. The room was spacious, clean, and comfortable, especially by Seoul standards. The bed was comfortable, the bathroom was well maintained, and housekeeping did a great job every day. The in-room amenities and reliable Wi-Fi made the stay even more enjoyable. What impressed me most was the professionalism and friendliness of the staff. They were always helpful, courteous, and willing to assist whenever needed. The hotel offers excellent value for money, combining a convenient location, comfortable accommodations, and quality service. After spending 6 nights here, I can confidently recommend ENA Suite Hotel Namdaemun to both first-time visitors and returning travelers to Seoul.
FromPKR 42,818
8.9/10Very Good543 Reviews
City Hall/Myeong-Dong Seoul|0.38km from city centre
My first stay here. I stayed at other hotels in Myeongdong before. Airport bus doesn't stop in front of the hotel as the hotel is by the alley. Bus 6701 stops in front of Plaza Hotel which is across the main street. About 5 minutes walk, if you know your way. I was a bit lost when I first got there but going back to take airport bus was a breeze. Location wise, many restaurants by Thomas hotel with 7-11 just few steps away. Lots of cafes around (well, this is Seoul! So many cafes, big and small) ABOUT 10 to 15 minutes walk to Shinsegae and Namdaemun and Lotte. The location is quiet, if you don't like the bustling and noisy main Myeongdong area. I booked the room that is 22sq meter. Good for 2 people. They clean your room every day. Washer and dryer on 12th floor if you need to wash your clothes. Plus there is a microwave oven and a big water machine (with cold and hot mode) in the laundry room. They do provide 2 bottles of bottle water each day. And free luggage storage at the lobby if you checked out and need to go walk around before you head to airport. Overall, I like it here!
FromPKR 32,842

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Breakfast

9/10Great2833 Reviews
City Hall/Myeong-Dong Seoul|1.16km from city centre
The hotel is located near Myeongdong and is accessible by airport bus, about a 5-10 minute walk away. It's closer to Subway Line 3, but quite a distance from Subway Line 2. Shinsegae Duty Free is about a 30-minute walk. There's a GS25 downstairs, which is convenient for grabbing breakfast. We booked a triple room and chose it based on photos that showed a sofa, but there wasn't one in the actual room. Felt a bit misled, but due to the language barrier, I didn't bother trying to clarify. The soundproofing isn't great, and the toilet seat was smaller than the toilet, which was a bit odd. The room was cleaned daily, and water and tea bags were replenished. Remember to bring your own toothbrush and toothpaste, as they are not provided.
FromPKR 50,289
9.1/10Great1647 Reviews
Dongdaemun Market Seoul|2.2km from city centre
The Incheon Airport Bus 6001 takes you directly to the hotel in just over an hour. If you have a lot of luggage, I highly recommend taking the bus as it's quite convenient. It costs 17,000 KRW per person. The room was clean and tidy, and there's free coffee on the third floor. Check-in was easy with basic English communication. If you turn left when you exit the hotel, there's an underpass that leads to the subway station. There's a convenience store right next to the hotel on the right, and another one across the street to the left.
FromPKR 33,950
9.1/10Great1099 Reviews
City Hall/Myeong-Dong Seoul|0.48km from city centre
Seoul Stanford Hotel very good location. Very convenient. Shopping nearby. Convenience shop just round the corner. Bus stop just right in front. Night stall alot of varieties to eat. Subway also nearby.
FromPKR 31,857
8.7/10Very Good1082 Reviews
City Hall/Myeong-Dong Seoul|1.02km from city centre
We stayed for 4 nights and overall had a mixed experience. The hotel has a good location for exploring Seoul and the rooms are comfortable enough for a short stay. The staff were a real highlight — very friendly, helpful, and all spoke excellent English, which made communication very easy. However, housekeeping was inconsistent and cleanliness did not always meet the standard expected from a 4-star hotel. We also had issues with basic amenities not being replenished, such as shower gel. We had also expected a room with a view of N Seoul Tower, but this did not happen, which was truly disappointing for us. Overall, while the service from the staff was excellent, the hotel itself falls a bit short of a true 4-star experience.
FromPKR 50,166
9.2/10Great716 Reviews
City Hall/Myeong-Dong Seoul|0.58km from city centre
The location is fantastic! Subway Lines 2 and 4 are right nearby, making it super convenient for getting around. Myeongdong Lotte, Myeongdong Shinsegae, and the Myeongdong shopping street are all within easy reach. Plus, the airport shuttle bus stop is less than a five-minute walk from the hotel. The hotel staff are really friendly and helpful. There's a Korean lady at the front desk who speaks excellent Chinese, and another Chinese lady, so communication was a breeze. The lobby has a free coffee machine and popcorn, and the doorman works quite late. You need to use your key card to access the guest floors, which made me feel very secure. While the room isn't huge, I could easily open up two 28-inch suitcases. I was very satisfied with my stay this time.
FromPKR 72,294
8.6/10Very Good986 Reviews
Seoul|7.39km from city centre
There's a bus stop right in front of the hotel, but it's a bit far from the subway, making it inconvenient to get to tourist attractions. The hotel facilities are dated; the TV is as small as a computer monitor, and the toilet isn't a smart one. On our first night, the toilet clogged twice, and the repairman couldn't fix it. It was overflowing with water in the middle of the night, forcing us to switch rooms. Mr. Li at the front desk provided excellent service. He helped us change rooms and even gave us chocolates and an apology letter when we checked out, which showed great sincerity.
FromPKR 15,600

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Gym

8.9/10Very Good666 Reviews
City Hall/Myeong-Dong Seoul|1.15km from city centre
Facilities: Everything you'd expect was there. Cleanliness: It was kept pretty clean, didn't see any dirt. Ambiance: The place is very small, not much different from what you'd find in Japan or Hong Kong, similar to a budget hotel in China. Service: Apart from the housekeeping staff who were quite proactive and friendly, the front desk and restaurant staff were just average. Overall, you really can't judge a hotel by its pictures when booking. I was looking for a hotel near Myeongdong and after searching around, I didn't expect this location to be a bit out of the way. It's quite a distance from Lotte. The only good thing nearby is a snack street.
FromPKR 38,959
8.9/10Very Good2580 Reviews
Seoul|3.88km from city centre
Traveling with kids means location, transport, and dining options, catering to both crowds and quiet spots, are all key considerations. First off, the location was perfect – the airport shuttle drops you right at the hotel, just across the street. We noticed fewer Chinese guests and more European and American visitors. Right opposite the hotel, there's Olive Young, McDonald's, and a fried chicken joint. To the left and right of the hotel entrance, you'll find a 7-Eleven on each side. The streets behind the hotel are packed with restaurants. Just about 200 meters to the left of the hotel entrance is Mapo Subway Station, which is only one stop from Yeouido Department Store – super convenient. If you head right from the hotel, you'll reach Gongdeok Subway Station, where you can find the popular Egg Drop sandwiches, which are a great value for breakfast. The hotel doesn't provide toothbrushes or toothpaste, so it's a good idea to bring your own set. If you forget, there's a machine on the first floor where you can buy them. For your return journey, you can catch the airport shuttle to the airport right in front of the McDonald's opposite the hotel. You can buy tickets on-site by scanning a QR code or paying with cash. Highly recommend this hotel for families with children.
FromPKR 26,192
9/10Great1425 Reviews
City Hall/Myeong-Dong Seoul|0.9km from city centre
I have mentioned that it was my husband’s 60th birthday and the other day was our 25th marriage anniversary. We purposely booked a room with lounge access. Thanks for the Korean treats on day of arrival (birthday). However I thought we would have another surprise gift (for anniversary). Something like a card would have been good as a token of gesture. The room had small window and the Mountain View was half blocked by rooftop downstairs. It’s worse than normal rooms we’ve booked in other IHG hotels. In general there should be a separate towel placed on the bathroom floor for after bath. However there wasn’t one at Voco. The lounge was not as expected. The food/snack and beverages provided were very limited. Same thing everyday, basically all biscuits. At breakfast buffet section, it was far too crowded. Being a hotel with so many rooms, a bigger buffet section should be set aside. Moreover items to choose were also limited. On our last day, there’re not even enough plates and we had to use bowls for food (eg. cold cuts).Regarding fruits, there’re only oranges, pineapples, kiwis and melons. Same thing everyday. Room - overall clean. Since we booked a room with lounge access, we are actually disappointed with this overall hotel experience.
FromPKR 61,743
8.2/10Very Good416 Reviews
Dongdaemun Market Seoul|2.12km from city centre
he room itself was clean, modern, and efficiently designed. While not very spacious, it had everything I needed: a comfortable bed, strong shower pressure, and reliable WiFi. It’s ideal if you’re out most of the day exploring and just need a solid place to rest. I also appreciated the 24-hour reception and self-service facilities, which made check-in and daily routines smooth and hassle-free. Staff were polite and helpful when needed, though the hotel has a more self-service vibe rather than a luxury experience.
FromPKR 28,285
9/10Great997 Reviews
City Hall/Myeong-Dong Seoul|0.72km from city centre
This hotel is located right in the bustling Myeongdong area, which is super convenient. There's a convenience store right at the entrance, and at least four more nearby. Downstairs, you'll find an Olive Young, making it easy to grab cosmetics. OV Town is about 500 meters away and pretty big! There's a large night market downstairs with tons of food options. Lotte Duty Free is only about a 10-minute walk. BHC Fried Chicken is in an alley about 5-6 minutes away, though the taste was just so-so.
FromPKR 44,008
8.8/10Very Good626 Reviews
City Hall/Myeong-Dong Seoul|0.39km from city centre
My business trip to Korea was made much more pleasant by my stay at this hotel. The front desk staff spoke both Chinese and English, were incredibly polite and helpful, and made the check-in and check-out process smooth and efficient, with no communication issues whatsoever. My room was clean, comfortable, and well-equipped – perfect for my stay. Just a heads-up: make sure to book in advance as rooms tend to fill up quickly, and you might have trouble finding a suitable room if you just walk in. As a solo business traveler, my overall experience was excellent in every aspect. This hotel is ideal for both business and leisure travel, offers great value for money, and comes highly recommended. If you're planning a trip, I suggest booking early.
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🎼 Top 5 Activities and Landmarks in Seoul

There are countless ways to explore Seoul, but these five capture the spirit of the city beautifully. They’re a mix of urban icons, green spaces and family-friendly experiences that are ideal whether you’re taking it slow or looking for fun things to do in Seoul.

Below, we’re sharing some of the best places to visit in Seoul and a handful of interesting things to do in Seoul—without overthinking it.

N Seoul Tower

N Seoul Tower

N Seoul Tower is one of those places that surprises you even when you arrive with high expectations. You go up and, suddenly, the city unfurls in every direction: skyscrapers, neighbourhoods, mountains… all in a single glance.

A handy tip is to head there at sunset, when the sky changes colour and the lights begin to switch on little by little.

Namsan Mountain Park

Namsan Mountain Park

Namsan Park is the tranquil counterpoint to the tower. Here, the ideal thing to do is to wander the trails at a relaxed pace and let the surroundings work their magic. You’ll find gentle climbs, hidden viewpoints, and spots where you can breathe plenty of peace, despite being right in the middle of the city.

By the way, when the weather’s fine, the path that loops around the mountain fills with locals heading out for an after-work walk.

Gyeongbokgung Palace

Gyeongbokgung Palace

Gyeongbokgung is the quintessential palace: majestic, elegant, and filled with nooks that feel like they’re from another era.

Watching the changing of the guard is one of those subtle details that offer plenty of photo opportunities, especially if you’ve got your camera handy. And if you fancy getting into the spirit even more, you can rent a hanbok and get in for free, which always has its charm.

LEGOLAND® Korea Resort

LEGOLAND® Korea Resort

If you’re travelling with kids (or fancy bringing out your inner child), LEGOLAND® Korea is one of those days out that never fails.

The park is well-organised and features attractions for different ages, so you don't have to improvise all the time.

What's more, the curious thing is that many areas are built from thousands of LEGO bricks and, sometimes, you find yourself gazing at the details for a while without meaning to.

Myeongdong Nanta

Myeongdong Nanta

Nanta is one of Seoul’s most fun shows. You don’t need to understand Korean, because it’s all about rhythm, physical humour and a staging that blends cooking, percussion and a few eccentric touches that work surprisingly well.

Before you head in, have a look at the schedule because there are several shows and they sell out quickly.

🎵 Seoul, the Capital of K-pop and Korean Pop Culture

Collage featuring a group of Korean musicians under neon lights and a singer playing the keyboard at a brightly lit concert

Seoul has been setting trends for years without trying too hard. From music and TV series to fashion and themed cafés that look like film sets, the city has become a magnet for fans from all over the world.

And the interesting thing is that, beyond the touristy stuff, there are loads of geeky things to do in Seoul, unique nooks and cafés to visit in Seoul that reveal a more creative side of the city. Now, if you fancy something more alternative, there are also non-touristy things to do in Seoul that fit perfectly with this pop vibe.

⭐ K-pop routes in Seoul: shops, studios and iconic areas

K-pop routes are pretty much a must-do if you’re even slightly interested in Korean culture. Every neighbourhood has its own “ecosystem”, and if you venture out a bit, you’ll end up discovering studios, idol cafés and shops hiding real treasures.

  • Hongdae: street performances, photocard shops, and venues where rookie groups put on mini shows. Sometimes you’ll bump into fans waiting for a trainee to come out.
  • Gangnam: recording studios, famous agencies such as SM or JYP in the neighbourhood, and cafés frequented by idols. Everything here has a more 'pro' vibe.
  • Myeongdong: album shops, collectables and official merchandise. It’s easy to lose track of time browsing shelves with albums by BTS, BLACKPINK, Stray Kids or NewJeans.

By the way, if you're into photos, there are several murals dedicated to well-known bands that are perfect for Instagram.

☕ Themed cafés and geeky things to do in Seoul

Themed cafés are a world of their own. Stepping into many of them feels like walking into a scene from a drama or a manga panel. Some are elegant, others are pure fantasy, and others, quite frankly, leave you wondering whether you’re in a café or a museum of Korean aesthetics.

  • Beautifully designed cafés: minimalist, light-filled, serving smooth coffee and perfect pastries (Seongsu and Ikseon-dong are brimming with them).
  • Animal cafés: cats, dogs and even fennec foxes in some. Ideal if you fancy a quiet, different experience.
  • Cafés inspired by dramas or manga: themed décor, photo sets and character-inspired drinks.
  • Amusement arcades and gaming centres: perfect for a rainy afternoon. Rhythm games, dance machines, and classics that never go out of fashion.

If you have time, try combining some café-hopping with a stroll around Hongdae.

It’s one of those neighbourhoods where, without looking for anything in particular, you end up finding something that puts a smile on your face.

🌡️ Best Time to Visit Seoul

Seoul is a city that changes dramatically with the seasons, almost as if it had four distinct personalities. Some people prefer the colourful charm of spring, others revel in the vibrant summer atmosphere, and many visit in autumn because everything comes together.

That said, even in the depths of winter, you’ll find things to do in Seoul in winter that are worth your while.

Here’s a quick guide to help you get your bearings:

Season

Climate and temperatures

Notes

Activities and Festivals

🌸 Spring (March–May)

Mild, sometimes rainy, 8–20 °C

A very popular season for cherry blossom

Hanami in parks, strolls through palaces, terrace cafés

☀️ Summer (Jun–Aug)

Hot and humid, 22–30 °C

Buzzing atmosphere, but occasional monsoon downpours

Festivals, night-time activities, air-conditioned shopping centres

🍁 Autumn (Sep–Nov)

Cool and stable, 10–22 °C

For many, the best time

Autumn foliage, hiking in Namsan/Bukhansan, cultural visits

❄️ Winter (Dec–Feb)

Cold and dry, –5 to 5 °C

Fewer tourists and lower prices

Christmas markets, ice skating, hot street food, spas and jjimjilbang

Book activities and experiences in Seoul all year round with Trip.com.

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🚄 Day Trips from Seoul

Hwaseong Fortress in Suwon, illuminated at night, reflected in the water, with a starry sky in the background

One of Seoul’s perks is that, as soon as you venture a little beyond the centre, the atmosphere changes in an instant. Suddenly you go from skyscrapers and neon to peaceful mountains, traditional villages and coastal areas where life moves at a much slower pace.

And the great thing is that all these getaways work just as well for trips of every kind: on your own, as a couple, with the family, or with friends who want to see a little more of the country.

Paju and the DMZ: recent history and wide-open landscapes

It’s an intriguing day out, as it blends nature with one of the most delicate episodes in Korean history. The journey isn’t long—about an hour or so depending on the route—and the visit leaves very different impressions depending on what interests you.

  • Average travel time: 60–90 minutes
  • Transport: official bus tour or Gyeongui–Jungang Line to Imjingang Station + shuttle

Unmissable:

  • Dora Observatory, with views that will amaze you at how close everything appears.
  • The Third Infiltration Tunnel, probably the most striking part of the tour.
  • The Freedom Bridge, filled with messages and ribbons bearing wishes for reunification.
  • Heyri Art Valley, a very tranquil artists' village; pop into any gallery and you'll notice everything has an experimental feel that's quite different from what you find in Seoul.

Suwon: temples, fortresses and tradition

Suwon is one of those places where you can easily while away half a day without glancing at the time. It’s steeped in history, dotted with temples, and has that irresistible blend of a modern city and a historic heart that always draws travellers in.

  • Average journey time: 40–60 minutes
  • Transport: Metro Line 1 or ITX Saemaeul train

Unmissable:

  • Hwaseong Fortress, a UNESCO World Heritage site, perfect for an unhurried stroll along its walls.
  • Hwaseong Haenggung Palace, with spacious courtyards and halls where the courtly life of the era still lingers in the air.
  • The traditional streets of the historic centre, perfect for sampling Korean sweets that don’t usually feature in the guidebooks.

Incheon and Wolmido: sea, seafront promenade and a relaxed atmosphere

When you fancy seeing the sea without going too far, Incheon is the simplest option. What’s more, Wolmido has that slightly retro beach vibe that pleasantly surprises many people.

  • Average journey time: about 60 minutes
  • Transport: Metro Line 1 or Airport Railroad Express (AREX)

Unmissable:

  • Wolmido’s seaside promenade is a very pleasant place for a walk, with boats entering and leaving the harbour.
  • Wolmi Theme Park, small but spot-on if you’re travelling with kids or want to hop on a couple of rides without any fuss.
  • Seafront cafés where you can while away half an hour watching people go by.
  • Incheon’s Chinatown, boasting a culinary scene that’s a complete departure from what you usually find in Seoul.
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