Top Things to Do in Seoul: Best Activities & Must-Sees
Seoul is one of those cities that gets you hooked. First, you arrive thinking of K‑pop and neon lights and, before you realise it, you’re planning what to do in Seoul day by day to make the absolute most of it.
Amid restored royal palaces, viewpoints like the N Seoul Tower, and lively neighbourhoods such as Gangnam, the best things to do in Seoul blend history, shopping, cute cafés, and plenty of street life.
Beyond the best places to visit in Seoul—its temples, markets and unmissable areas—at Trip.com we recommend you keep reading to discover itineraries, key neighbourhoods and activities to suit every taste.
🗓️ What to Do in Seoul Based on Your Stay
The number of days you need to explore Seoul really depends on your travel style. Some opt for a whistle-stop visit with 1 day in Seoul, others prefer a 3-day Seoul itinerary to see the essentials without rushing, and then there are those who savour a 5- or 7-day Seoul itinerary to mix temples, cafés and modern neighbourhoods.
Here’s a table to guide you based on the type of trip you’re looking for:
Duration | Couple | Family | Friends | Solo |
1 day | Historic centre (Gyeongbokgung Palace) + stroll through Bukchon + sunset at N Seoul Tower | Gyeongbokgung Palace + Namsan Mountain Park | Jung-gu + Myeongdong + Nanta at night | Myeongdong + N Seoul Tower + night-time street wandering |
3 days | Romantic itinerary: palaces, Namsan, cafés in Ikseon-dong | Palaces + N Seoul Tower + Family-Friendly Neighbourhoods in Mapo | Hongdae (K-pop neighbourhood) + Myeongdong + nightlife area | Jung-gu + Hongdae + Gangnam (fashion district) |
5 days | Add Han River cruise + cafés and viewpoints | Parks and museums + fun activities | Night in Hongdae + Shopping in Myeongdong/Gangnam | Cultural routes + hidden markets and cafés |
7 days | Combine Gangnam with traditional neighbourhoods + a day trip | Family excursions (LEGOLAND® Korea Resort, theme parks) | Nightlife, geeky experiences (K-pop shops, arcades) + the DMZ | A full week with the DMZ + museums + hiking in Namsan/Bukhansan |
10 days | More time for cafés, markets and romantic outings | City + nature + a free day in children’s play areas | Alternative neighbourhoods (Seongsu, Ikseon-dong) + cultural activities | Explore less touristy neighbourhoods, temples and local routes |
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Seoul's Top Attractions and Tours
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🔥 Must-Visit Districts in Seoul
Seoul is a city of distinct neighbourhoods, almost like little versions of the city within the city. Each area has its own character: shop-till-you-drop, K-pop on every corner, nightlife, traditional temples, or that alternative vibe that hooks you from the first step.
The best part is that, whatever you’re looking for, there’s always a neighbourhood that suits you. Below, you’ll find a selection of the best neighbourhoods in Seoul and the areas to visit in Seoul to enjoy.
Myeongdong: Seoul’s best shopping district for shopping and street food
Myeongdong is Korea’s ultimate shopping mecca. Perfumeries, Korean cosmetics, clothing, gadgets, and an atmosphere that becomes even more lively when evening falls. The charm lies in wandering among the street-food stalls: spicy skewers, honey-filled hotteok, or spiral potatoes you see everywhere.
Heads up: this neighbourhood was, for decades, the epicentre of youth fashion in the city, and it’s still one of the most visited spots for Asian travellers.
If you love mixing a bit of shopping with tasty bites, you’ll have a brilliant time here.
Hongdae (Mapo-gu): Seoul’s arts district and K-pop neighbourhood
Hongdae is pure creative energy. Murals, geeky shops, themed cafés and live music everywhere.
It's Seoul's K-pop neighbourhood, where young artists put on their own mini street concerts and where you'll always stumble upon something quirky without even trying.
Plus, it’s Seoul’s party district for many university students, so after dark it completely changes its vibe. Did you know several Korean stars started performing here before they became famous?
Gangnam: Seoul’s fashion and business district
Gangnam is the city's most polished side. Enormous shopping centres, luxury boutiques, corporate tech, and an upmarket lifestyle that's evident even in the cafés.
Here, everything seems designed to stay one step ahead, from futuristic canopies to the medical and beauty clinics that fill the district. If you’re interested in Seoul’s fashion district, this is the place for you.
Did you know that PSY’s famous song Gangnam Style was inspired by this region?
Jung-gu and Insadong: the historic heart and cultural things to do in Seoul
Jung-gu and Insadong capture the most traditional essence of Seoul. Narrow streets brimming with craft shops, temples that appear almost by surprise, beautiful hanok houses, and museums that help you understand how the city has changed.
It’s a neighbourhood to wander through without rushing, taking in the details: a hand-carved stamp, a traditional tea stall, a corner hung with lanterns.
It’s also one of the city’s most important cultural hubs.
Itaewon and the surrounding area: Seoul’s gay neighbourhood and international nightlife
Itaewon is probably Seoul’s most diverse neighbourhood. International restaurants, bars that are very different from one another, small galleries, and a social scene that never sleeps—even on weekdays.
By the way, Seoul’s gay neighbourhood is also located here, with lively venues and a safe, welcoming atmosphere. Did you know that, thanks to its cultural mix, many expatriates choose to live in this area?
If you fancy a lively night out with people from all over the world, Itaewon is a safe bet.
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Our Top Picks
5 star
Very Good778 Reviews
Dongdaemun Market Seoul|2.34km from city centre
Location: Very close to Dongdaemun History & Culture Park Station (lines 2/3/4/5).
Shopping: Hyundai Outlet, DDP Market (closed during Chinese New Year), Doosan Tower, Gwangjang Market, Lotte FITIN.
Food: Dozens of restaurants in the alley across the street.
Cosmetics: Olive Young is diagonally opposite.
Myeongdong: Three stops on Line 2.
Gangnam: A few stops from Dongguk University Station on Line 5.
Hongdae: Reachable within half an hour!From€209
Very Good391 Reviews
Yongsan/Itaewon Seoul|3.44km from city centre
Grand Hyatt Seoul: Classic Luxury with Breathtaking Views
A classic luxury hotel offering spectacular city views and extensive facilities, but with some considerations regarding its location and age.
🏨 Location & Ambiance
Situated atop Namsan Mountain, the hotel provides stunning panoramic views of Seoul. While offering a peaceful, retreat-like atmosphere, it’s on a hillside, which means walking to nearby areas like Itaewon involves slopes, and reaching downtown areas typically requires a short taxi or subway ride.
🛌 Rooms & Service
Rooms are comfortable, often with impressive city or mountain views. However, guest reviews note that some rooms and bathrooms feel compact, and the decor (despite a 2019 renovation) can show its age compared to newer hotels. The staff are generally praised for being professional and helpful.
🌟 Amenities & Dining
It features an extensive range of facilities, including multiple pools, a well-regarded spa, a fitness center, tennis courts, and even a seasonal ice rink. There are several dining options on-site, from a steakhouse to Japanese restaurants. A common critique is that the breakfast buffet, while good, can get crowded and may require waiting.
⚖️ Balanced Verdict
Ideal for travelers seeking a full-resort experience with fantastic views and comprehensive facilities within Seoul. It is less ideal for those who prioritize walking directly into a bustling urban neighborhood or prefer ultra-modern room interiors.
希望这份基于真实情况的客观总结能帮助你。如果你对酒店的餐饮选择、水疗中心，或是前往首尔塔等景点的交通方式有更具体的问题，我可以提供更详细的信息。From€518
Amazing588 Reviews
City Hall/Myeong-Dong Seoul|0.3km from city centre
The hotel service is excellent, especially the staff at the front desk. They are very friendly to Chinese guests, and some even speak Chinese. Check-in was super fast, and they also helped us book restaurants and arranged a taxi. They even made sure our luggage was loaded and gave instructions to the driver – truly thoughtful and attentive! Definitely a huge thumbs up! The hotel is clean and tidy, and the location is great, making it convenient to get anywhere. Highly recommend this well-established hotel! (^O^)From€302
Amazing310 Reviews
City Hall/Myeong-Dong Seoul|0.21km from city centre
The location is super convenient, with direct access to the subway downstairs. The underground passage leads straight to Myeongdong Lotte Department Store. This is my second time staying here, and I really love it! The swimming pool and gym are a highlight; they're large and have professional equipment. I used them twice this trip, and I'll definitely stay here again next time! Oh, and a big thank you to the front desk staff – they allowed me to check in early both times, which was a great experience.From€231
Great259 Reviews
City Hall/Myeong-Dong Seoul|0.51km from city centre
I had an incredible stay at the Four Seasons Hotel Seoul. The service was exceptional, with a special mention to Jenna, I met the first day with 6 hours flight delay who went above and beyond to make my experience unforgettable. The housekeeping team was equally outstanding, ensuring my room was always spotless and adding thoughtful touches that enhanced my stay (Thank you for the yummy chocolate pastries and eye masks). The hotel’s facilities, location, and overall atmosphere were flawless, truly embodying luxury and comfort.
The only minor downside was the mattress, which was a bit softer than I prefer. However, this didn’t detract from the amazing experience. Highly recommend this hotel for anyone visiting Seoul!
Also no worries about restaurants there, many restaurants you can see nearby. The BBQ restaurant opposite the hotel is absolutely amazing! The two ladies there are incredibly friendly and especially attentive to children. The Korean beef and pork are truly delicious, and the kimchi, along with the slightly spicy mushroom soup, is fantastic. It’s even better than the Michelin one-star BBQ beef restaurant I visited the next day in Gangnam.SOLD OUT
Very Good390 Reviews
Yongsan/Itaewon Seoul|4.43km from city centre
a very pleasant stay at this hotel. The location is excellent, making it easy to get around and access nearby attractions, shopping, and food options. The room was clean, well-maintained, and comfortable, with all the basic amenities needed for a good stay.
The staff were friendly and helpful throughout, from check-in to check-out, and were responsive whenever assistance was needed. Housekeeping did a good job keeping the room tidy, and the overall environment felt safe and welcoming.
Facilities were well-kept, and the hotel offered good value for money compared to similar options in the area. Overall, it was a smooth and enjoyable experience, and I would consider staying here again on my next visit.From€161
Business travel
Very Good815 Reviews
City Hall/Myeong-Dong Seoul|0.17km from city centre
Had a lovely stay at New Seoul Hotel. The staff were extremely helpful, especially when we were finding our way around Seoul (The second picture the staff printed out the ways for us to get to Elysian Ski Park 🥺). The hotel is clean and comfortable, and the doorman and cleaners always greeted us warmly, which made our mornings better. The price is reasonable for the location, and Myeongdong is just around a 20-minute walk. Overall, very happy with this hotel and would recommend it to anyone visiting Seoul.From€74
Very Good1416 Reviews
City Hall/Myeong-Dong Seoul|1.61km from city centre
Had a fantastic stay! The customer service staff were really friendly, and the hotel facilities weren't as old as I'd imagined. The room was a good size, and the double bed looked like it was 1.8 meters, with comfortable bedding. There was also a large bay window. The hotel's location is super convenient; bus 6015 stops right outside, and subway lines 2 and 5 are very close by. Lotte Department Store is just an 1.1km walk. If I get the chance, I'll definitely stay here again. Forgot to take pictures of the room, so I uploaded some of Cheonggyecheon Stream and the Han River instead.From€93
Very Good932 Reviews
Jongro / Insadong Seoul|1.15km from city centre
We stayed at Hotel Venue G in Seoul for 3 nights and really enjoyed our stay. The location is excellent, it’s close to many attractions, restaurants, and shops, and very convenient for getting around the city.
There’s also the beautiful Cheonggyecheon Stream right in front of the hotel, perfect for a peaceful walk in the morning or evening. The room was clean and comfortable, and the staff were friendly and helpful.
Overall, a great place to stay if you’re looking for good value and a convenient location in Seoul.From€54
Very Good1893 Reviews
City Hall/Myeong-Dong Seoul|0.5km from city centre
The Sotetsu Fresa Inn Seoul Myeong-dong is conveniently located near Myeong-dong, with a duty-free shop just a short walk away, making it perfect for shopping. The hotel is clean and tidy, and they also offer luggage storage service.From€86
Very Good1766 Reviews
City Hall/Myeong-Dong Seoul|0.67km from city centre
The room was decent. There's a smoking area on the floor, and the hot water was great for a comfortable shower. Having a 7-Eleven downstairs was super convenient, and being right in Myeongdong made shopping a breeze. I could just take my purchases straight back to the hotel without lugging heavy bags around. Plus, its location near Myeongdong means it's not far from other famous landmarks and popular spots.From€83
Very Good2939 Reviews
City Hall/Myeong-Dong Seoul|1.57km from city centre
When we arrived downstairs, the doorman was incredibly friendly, greeting us every time we left and returned. The front desk staff who checked us in were also very welcoming and friendly, making an effort to communicate with us. The room was cleaned daily and kept quite tidy, with the sheets and bedding refreshed. The mini-fridge was stocked daily with complimentary snacks, drinks, and beer, though we only had one bottle. The hallway had an ice machine, microwave, and hot water dispenser, which was very convenient and a thoughtful touch. The chairs on the balcony were comfortable, but it was too cold to use them much; we only sat out for a few minutes on the first day. Downstairs, there's a good-sized CU convenience store and a GS25, both very handy, located just to the left of the hotel's main entrance. Getting to the subway station was also easy; we didn't realize it at first and ended up taking a taxi from Myeongdong. Of course, it's about a 15-minute walk to Myeongdong, so it's not right in the heart of it, but aside from that, everything else was perfect.From€88
Family friendly
Great2639 Reviews
Dongdaemun Market Seoul|2.61km from city centre
This hotel offers incredible value for money! It's really luxurious and easy to find, located on the side of the building. It's about a seven-minute walk from Dongdaemun or Dongdaemun History & Culture Park Station, just follow the directions on Naver Maps. There are lots of shops nearby, especially towards Dongdaemun History & Culture Park Station, but it doesn't feel chaotic; I, as a solo female traveler, felt very safe. On the ground floor, there's a concierge who was very warm and polite, guiding me to the 14th floor for check-in. The lobby on the 14th floor is spacious, with several staff members, including some who speak Chinese. There's also a photo booth and a convenience store in the lobby. The room was huge! And it even had a bathtub! It was spotless, and the entire hotel smelled lovely. The cleaning lady was super cute and pretty, haha. I really enjoyed my stay, but there are two minor drawbacks, in my opinion. Firstly, the hairdryer's airflow was a bit weak, which wasn't very comfortable to use. Secondly, the soundproofing wasn't amazing, but it didn't disturb my sleep, so it was fine overall.From€85
Very Good321 Reviews
City Hall/Myeong-Dong Seoul|1.04km from city centre
The hotel is highly automated with self check-in/out. Amenities are requested via kiosks or robots and come quite fast. My kid loved the robot coming to the room and the moving dinosaur in the lobby. They don’t change the bed linen every day, an after housekeeping on my second day, the hotel slippers were taken away and not replaced, plus you need to bring your own toothbrush and toothpaste.
The location is very convenient, close to many restaurants and shopping streets, right opposite a 7-Eleven, and about a 10-minute walk to Shinsegae Duty Free, which is the meeting point for many guided tours booked online (GetYourGuide, Klook, KKDay, SeoulPass, Trip.com, etc.).
The child-friendly/accessible room was a big plus. We could push the two small beds together with no side table in between, making it safer for our young child to sleep without worrying about falling.From€134
Very Good894 Reviews
City Hall/Myeong-Dong Seoul|1km from city centre
My husband and I had an amazing experience staying at Skypark Hotel 3 in Myeongdong! We stayed here for 12 days, and it was the best decision ever. The rooms are clean, and the service and staff were fantastic - friendly, helpful, and super polite. They also offer amenities like drinking water, weighing scale for your luggages, and coin laundry.
But my favorite part is its location! It's near everything - the airport limousine bus station, train station, Myeongdong shopping street, namsan tower, malls and shopping centers, convenience stores, coffee shops, and restaurants. This is now our go-to hotel in Seoul!From€67
Great1281 Reviews
City Hall/Myeong-Dong Seoul|0.22km from city centre
The hotel's location is excellent, right on the main road on the north bank of Seoul, very close to Gyeongbokgung Palace and not far from Myeongdong, making it suitable for both leisure and business travelers. It's an older 4-star hotel, so some of the facilities are a bit dated, but everything else is acceptable. It offers good value for money, especially for business trips.From€70
Great703 Reviews
City Hall/Myeong-Dong Seoul|0.58km from city centre
This was a rather unpleasant trip. When I checked into my room, I found yellow stains on the bedding. I was too tired that night to bother with it. But the room temperature was consistently cold. At first, I thought it was just me. I had the air conditioning on since I got back to the room, set to 30 degrees Celsius, but the room felt drafty all night. I didn't pay much attention, just hoping it would eventually warm up. However, I woke up freezing at 4 AM. My feet, even under the covers, were icy cold everywhere that wasn't already warm. I got up for a drink, and the water in the glass on the table was also ice cold – yes, truly ice cold. I had no choice but to go down to the front desk to ask for a room change, telling them, 'The lobby is warmer than my room.' The front desk staff moved me to another room and brought an electric heater. But this room was right next to the road. I won't even go into the noise, as it was already 4:30 AM, and I didn't want to go back down to complain again. I put on my headphones, endured it, and managed a few hours of sleep. This room, even without the electric heater, had a decent temperature. However, when I laid out the floor towel in the morning, I again found yellow stains on it. I don't know what's going on with the laundry at this hotel. I stayed for two nights in total, and one entire night was spent dealing with these issues. The next day, I had to go buy a pair of earplugs. I won't be staying here again.From€180
Amazing468 Reviews
City Hall/Myeong-Dong Seoul|0.6km from city centre
The hotel is located near City Hall Station, just one stop away from Myeongdong (Euljiro 1-ga Station, Line 2). Exit 9 of City Hall Station has an elevator, which is very convenient for managing luggage. There's a slight slope leading up to the hotel entrance, but it's not a big deal.
I arrived at the hotel around 1 PM, and my room was already ready, so I was able to check in early. The front desk staff, especially the ladies, were incredibly friendly and helpful with check-in, check-out, and luggage storage. The hotel also has a gym and a pool available, which I unfortunately didn't get to use this time.
The room itself is very spacious. The king-sized bed is huge, easily big enough for two people. The bathroom is also quite large and comes with a bathtub. They provide shampoo, conditioner, shower gel, soap, body lotion, a comb, and a shower cap. Disposable slippers are also included, so you don't need to bring your own. The only thing you'll need to bring is a toothbrush, though you can purchase one at the hotel for 1000 Korean Won.
The soundproofing at night was good; I didn't hear any loud noises. In the morning, you might hear a faint sound of doors opening outside.
Downstairs, there's a popular clam noodle restaurant and an upcoming Mega Coffee shop.
The only downside is that the CU convenience store downstairs isn't open 24 hours, and there are no other convenience stores nearby. You'll need to buy anything you need before returning to the hotel.From€115
Breakfast
Great2512 Reviews
City Hall/Myeong-Dong Seoul|1.16km from city centre
The front desk staffs are polite and helpful each time we approached them for assistance. On our arrival day, we reached hotel 5 hours earlier than the check-in time, but the front desk staff offered allowing us to have early check-in if our room is ready. Room service was attended promptly upon request. They provides choices of pillows type. The best is their shampoo and conditioner, my daughter loves its quality so much, unfortunately these are customized products by the hotel.From€99
Great1529 Reviews
Dongdaemun Market Seoul|2.2km from city centre
We stayed in the 3 bed room. Everything was very clean. Lovely shower with great amenities, unfortunately no toothbrush and paste so remember to bring your own. Very close to the metro stations too. The public space got a scale and some free coffee and tea facilities.From€98
Great951 Reviews
City Hall/Myeong-Dong Seoul|0.48km from city centre
Quite great location with reasonable price range right in front of LOTTE department You can enjoy great LOTTE night light view from the restaurant Breakfast was awesome and the great selection Room was also quite Great for the tourist with heavy shopping lugguageFrom€122
Great2156 Reviews
Sinchon/Hongdae Seoul|5.05km from city centre
The hotel was very clean and in a great location, making it easy to get around. As a solo traveler, I felt safe throughout my stay. I arrived earlier than the check-in time, but the staff were incredibly kind and allowed me to check in early. They even upgraded my room for free, which was a lovely surprise. I truly appreciated their hospitality and will definitely stay here again.From€124
Very Good1015 Reviews
City Hall/Myeong-Dong Seoul|1.02km from city centre
The hotel offers a really good accommodation as our travel in Korea seoul, even though we are confused there’s same hotel but diff location. Front desk is very helpful and general. Bedroom is clean, and their house keeping is doing great job too to keep room clean and tidy all the time.From€138
Very Good938 Reviews
Seoul|7.39km from city centre
Value for money. Cosy. Clean. Nice local environment. Safe environment. New to the train station.From€38
Gym
Very Good615 Reviews
City Hall/Myeong-Dong Seoul|1.15km from city centre
Very clean, great service, and most importantly, an excellent location right next to Myeongdong shopping street. It's super convenient to get anywhere, and there are convenience stores and restaurants nearby. The bus stop for Incheon Airport is also very close.From€103
Very Good2530 Reviews
Seoul|3.88km from city centre
This hotel offers excellent value for money at its price point, no wonder it's a top choice for K-pop fans.
Location: It's close to Mapo Station (Line 5) and Gongdeok Station. If you're flying in/out of Gimpo Airport, the direct subway connection is very convenient. Taking a taxi also saves a lot of time compared to getting to Gangnam. It's also very close to Yeouido and Hongdae, making it an ideal place for younger travelers to stay.
Hotel Facilities: The room was a little larger than those I've stayed in at Mapo Grand and Gangnam L7. The downside is that it's a bit old, so the style and facilities feel a bit dated. The upside is that the soundproofing on the windows facing the street is excellent. When I checked in, I requested a room away from the elevator and more secluded, and they accommodated my request, so there wasn't much noise from the hotel corridor, which I was very happy with.
Staff: The male front desk staff who checked me in spoke Chinese and was very friendly. He fulfilled all my requests for a non-smoking, high-floor room away from the elevator for quietness. When returning by taxi, the hotel security guard would also proactively help open the door. For a hotel at this price point, they really do a great job.
Summary: I'll definitely be back. For such an affordable hotel, what more could you ask for?From€83
Great1221 Reviews
City Hall/Myeong-Dong Seoul|0.9km from city centre
Myeongdong voco is my top choice for a Seoul trip, and the experience was absolutely perfect!
✅ unbeatable location: Just a 3-minute walk from Hoehyeon Station on Subway Line 4, with a direct airport bus, and a 10-minute walk to the Myeongdong shopping district. Super convenient for exploring, eating, and shopping.
✅ Brand new facilities: Recently renovated in 2024, the rooms are simple yet stylish, with super soft bedding, excellent soundproofing, and consistent hot water. The free mini-bar, capsule coffee machine, bathrobes, and slippers are all top-notch.
✅ Thoughtful service: The front desk staff are professional and fluent in English. They proactively helped resolve any issues, and luggage storage after check-out was super hassle-free.
✅ Abundant breakfast: Features freshly made noodles, Korean side dishes, salads, and juices – a truly satisfying meal.
✅ Full range of amenities: Includes a 24-hour gym and an indoor swimming pool. Executive rooms even offer views of N Seoul Tower.
As part of the InterContinental brand, the quality is consistently high, and the value for money is outstanding. Highly recommended!From€158
Very Good414 Reviews
Dongdaemun Market Seoul|2.11km from city centre
as i got a really bad hotel room, i had to change at 2am. because it has a 24/7 desk, the travelodge was one of the only possibilities i had. it wasn’t BAD. but for the price… i would have gone somewhere if i could. it was quite far from the metro (there’s a line about 3 minutes away but it’s the less used. the one you’re gonna use a lot is about 15 minutes away, which is quite a lot for the price range of the hotel). there was also not much around, you necessarily had to take a transportation or walk around 15-20 mjnutes to have things around. but if you have no other choice, it definitely wont be the worse hotel you would go toFrom€59
Great913 Reviews
City Hall/Myeong-Dong Seoul|0.72km from city centre
Facilities: There are plenty of power outlets, including USB charging ports. The shower is in the bathtub, so you need to pull the shower curtain (no separate wet and dry areas, but it wasn't a big issue).
Cleanliness: The room was very tidy, and I didn't have to sort trash (which can be a bit of a headache at B&Bs).
Service: The service was excellent, with friendly, smiling staff that made me feel very comfortable.
Environment: The location is fantastic! OY (presumably a store or landmark) is right next to the hotel. There are also many convenience stores and shops nearby (perfume stores, Adidas, etc.). At night, there's a street food market. The subway (with elevators, very friendly for luggage) and buses are all easily accessible, making transportation very convenient.
Overall, my stay was great! My sister and I were both very satisfied. 🥰From€133
Very Good528 Reviews
City Hall/Myeong-Dong Seoul|0.39km from city centre
Right next to Lotte Department Store, you can reach Myeongdong's main street via an underground passage. Cheonggyecheon Stream is within walking distance, and Gyeongbokgung Palace is just a bit further, making it incredibly convenient for getting around. They gave us exclusive OLIVE YOUNG discount vouchers upon check-in. We didn't book breakfast as there are plenty of dining options nearby. We reserved a connecting room; it wasn't huge, but it had two bathrooms, and we had enough space to spread out our belongings.From€123
🎼 Top 5 Activities and Landmarks in Seoul
There are countless ways to explore Seoul, but these five capture the spirit of the city beautifully. They’re a mix of urban icons, green spaces and family-friendly experiences that are ideal whether you’re taking it slow or looking for fun things to do in Seoul.
Below, we’re sharing some of the best places to visit in Seoul and a handful of interesting things to do in Seoul—without overthinking it.
N Seoul Tower
N Seoul Tower is one of those places that surprises you even when you arrive with high expectations. You go up and, suddenly, the city unfurls in every direction: skyscrapers, neighbourhoods, mountains… all in a single glance.
A handy tip is to head there at sunset, when the sky changes colour and the lights begin to switch on little by little.
N Seoul Tower
4.6/5
3243 Reviews
You need to pick up your tickets at a designated location before queuing, otherwise you'll have to go back and forth.€10
Namsan Mountain Park
Namsan Park is the tranquil counterpoint to the tower. Here, the ideal thing to do is to wander the trails at a relaxed pace and let the surroundings work their magic. You’ll find gentle climbs, hidden viewpoints, and spots where you can breathe plenty of peace, despite being right in the middle of the city.
By the way, when the weather’s fine, the path that loops around the mountain fills with locals heading out for an after-work walk.
Namsan Mountain Park
4.7/5
589 Reviews
Hiking uphill in high heels made my legs tremble so much, but once I reached the beautiful view, it gave me the energy to keep going and I completely forgot about my aching legs! 😅🌈🌺🌼🌞🌻Gyeongbokgung Palace
Gyeongbokgung is the quintessential palace: majestic, elegant, and filled with nooks that feel like they’re from another era.
Watching the changing of the guard is one of those subtle details that offer plenty of photo opportunities, especially if you’ve got your camera handy. And if you fancy getting into the spirit even more, you can rent a hanbok and get in for free, which always has its charm.
Gyeongbokgung Palace
4.6/5
5847 Reviews
A beautiful and colorful place, you'll immerse yourself in South Korean culture. I especially recommend renting a Hanbok national costume and strolling around the palace, with its stunning views, alleys, trees, and beautifully blooming garden!€5
LEGOLAND® Korea Resort
If you’re travelling with kids (or fancy bringing out your inner child), LEGOLAND® Korea is one of those days out that never fails.
The park is well-organised and features attractions for different ages, so you don't have to improvise all the time.
What's more, the curious thing is that many areas are built from thousands of LEGO bricks and, sometimes, you find yourself gazing at the details for a while without meaning to.
LEGOLAND® Korea Resort
4.6/5
169 Reviews
No waiting, really fun attraction for kids. Worth to go.€14
Myeongdong Nanta
Nanta is one of Seoul’s most fun shows. You don’t need to understand Korean, because it’s all about rhythm, physical humour and a staging that blends cooking, percussion and a few eccentric touches that work surprisingly well.
Before you head in, have a look at the schedule because there are several shows and they sell out quickly.
Myeongdong Nanta
4.7/5
291 Reviews
Fun show to watch in family. Lots of music, cooking, dance and laughs. No meat or fish used for cooking, only veggies 🥒🥕🥬€20
🎵 Seoul, the Capital of K-pop and Korean Pop Culture
Seoul has been setting trends for years without trying too hard. From music and TV series to fashion and themed cafés that look like film sets, the city has become a magnet for fans from all over the world.
And the interesting thing is that, beyond the touristy stuff, there are loads of geeky things to do in Seoul, unique nooks and cafés to visit in Seoul that reveal a more creative side of the city. Now, if you fancy something more alternative, there are also non-touristy things to do in Seoul that fit perfectly with this pop vibe.
⭐ K-pop routes in Seoul: shops, studios and iconic areas
K-pop routes are pretty much a must-do if you’re even slightly interested in Korean culture. Every neighbourhood has its own “ecosystem”, and if you venture out a bit, you’ll end up discovering studios, idol cafés and shops hiding real treasures.
- Hongdae: street performances, photocard shops, and venues where rookie groups put on mini shows. Sometimes you’ll bump into fans waiting for a trainee to come out.
- Gangnam: recording studios, famous agencies such as SM or JYP in the neighbourhood, and cafés frequented by idols. Everything here has a more 'pro' vibe.
- Myeongdong: album shops, collectables and official merchandise. It’s easy to lose track of time browsing shelves with albums by BTS, BLACKPINK, Stray Kids or NewJeans.
By the way, if you're into photos, there are several murals dedicated to well-known bands that are perfect for Instagram.
☕ Themed cafés and geeky things to do in Seoul
Themed cafés are a world of their own. Stepping into many of them feels like walking into a scene from a drama or a manga panel. Some are elegant, others are pure fantasy, and others, quite frankly, leave you wondering whether you’re in a café or a museum of Korean aesthetics.
- Beautifully designed cafés: minimalist, light-filled, serving smooth coffee and perfect pastries (Seongsu and Ikseon-dong are brimming with them).
- Animal cafés: cats, dogs and even fennec foxes in some. Ideal if you fancy a quiet, different experience.
- Cafés inspired by dramas or manga: themed décor, photo sets and character-inspired drinks.
- Amusement arcades and gaming centres: perfect for a rainy afternoon. Rhythm games, dance machines, and classics that never go out of fashion.
If you have time, try combining some café-hopping with a stroll around Hongdae.
It’s one of those neighbourhoods where, without looking for anything in particular, you end up finding something that puts a smile on your face.
🌡️ Best Time to Visit Seoul
Seoul is a city that changes dramatically with the seasons, almost as if it had four distinct personalities. Some people prefer the colourful charm of spring, others revel in the vibrant summer atmosphere, and many visit in autumn because everything comes together.
That said, even in the depths of winter, you’ll find things to do in Seoul in winter that are worth your while.
Here’s a quick guide to help you get your bearings:
Season | Climate and temperatures | Notes | Activities and Festivals |
🌸 Spring (March–May) | Mild, sometimes rainy, 8–20 °C | A very popular season for cherry blossom | Hanami in parks, strolls through palaces, terrace cafés |
☀️ Summer (Jun–Aug) | Hot and humid, 22–30 °C | Buzzing atmosphere, but occasional monsoon downpours | Festivals, night-time activities, air-conditioned shopping centres |
🍁 Autumn (Sep–Nov) | Cool and stable, 10–22 °C | For many, the best time | Autumn foliage, hiking in Namsan/Bukhansan, cultural visits |
❄️ Winter (Dec–Feb) | Cold and dry, –5 to 5 °C | Fewer tourists and lower prices | Christmas markets, ice skating, hot street food, spas and jjimjilbang |
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🚄 Day Trips from Seoul
One of Seoul’s perks is that, as soon as you venture a little beyond the centre, the atmosphere changes in an instant. Suddenly you go from skyscrapers and neon to peaceful mountains, traditional villages and coastal areas where life moves at a much slower pace.
And the great thing is that all these getaways work just as well for trips of every kind: on your own, as a couple, with the family, or with friends who want to see a little more of the country.
Paju and the DMZ: recent history and wide-open landscapes
It’s an intriguing day out, as it blends nature with one of the most delicate episodes in Korean history. The journey isn’t long—about an hour or so depending on the route—and the visit leaves very different impressions depending on what interests you.
- Average travel time: 60–90 minutes
- Transport: official bus tour or Gyeongui–Jungang Line to Imjingang Station + shuttle
Unmissable:
- Dora Observatory, with views that will amaze you at how close everything appears.
- The Third Infiltration Tunnel, probably the most striking part of the tour.
- The Freedom Bridge, filled with messages and ribbons bearing wishes for reunification.
- Heyri Art Valley, a very tranquil artists' village; pop into any gallery and you'll notice everything has an experimental feel that's quite different from what you find in Seoul.
Suwon: temples, fortresses and tradition
Suwon is one of those places where you can easily while away half a day without glancing at the time. It’s steeped in history, dotted with temples, and has that irresistible blend of a modern city and a historic heart that always draws travellers in.
- Average journey time: 40–60 minutes
- Transport: Metro Line 1 or ITX Saemaeul train
Unmissable:
- Hwaseong Fortress, a UNESCO World Heritage site, perfect for an unhurried stroll along its walls.
- Hwaseong Haenggung Palace, with spacious courtyards and halls where the courtly life of the era still lingers in the air.
- The traditional streets of the historic centre, perfect for sampling Korean sweets that don’t usually feature in the guidebooks.
Incheon and Wolmido: sea, seafront promenade and a relaxed atmosphere
When you fancy seeing the sea without going too far, Incheon is the simplest option. What’s more, Wolmido has that slightly retro beach vibe that pleasantly surprises many people.
- Average journey time: about 60 minutes
- Transport: Metro Line 1 or Airport Railroad Express (AREX)
Unmissable:
- Wolmido’s seaside promenade is a very pleasant place for a walk, with boats entering and leaving the harbour.
- Wolmi Theme Park, small but spot-on if you’re travelling with kids or want to hop on a couple of rides without any fuss.
- Seafront cafés where you can while away half an hour watching people go by.
- Incheon’s Chinatown, boasting a culinary scene that’s a complete departure from what you usually find in Seoul.
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❓ FAQ – Things to Do in Seoul
How many days do you need to explore Seoul?
It really depends on your pace. Around 3 days in Seoul is enough to see the main highlights without rushing. 5 days lets you mix neighbourhoods, palaces and a short day trip. With 7 days or more, you can slow down, enjoy cafés and explore less touristy areas.What can you see in Seoul in one day?
If you only have one day, focus on the essentials. Visit Gyeongbokgung Palace, walk around Bukchon or Jongno, head up to N Seoul Tower by cable car or on foot, and finish in Myeongdong for street food and shopping.What are the best things to do in Seoul for first-time visitors?
A good first visit mixes history, views and lively areas. Start with Gyeongbokgung Palace, visit another palace if time allows, go up Namsan or N Seoul Tower, explore areas like Myeongdong, Hongdae or Gangnam, try street food, and spend time in one of Seoul’s many cafés.Are there free or cheap things to do in Seoul?
Yes, plenty. Seoul has large parks, free viewpoints, temples with no entrance fee, traditional markets, riverside walks along the Han River, and many neighbourhoods that are great just for walking around.Is Seoul worth visiting in winter?
Yes, definitely. It can be cold, but winter in Seoul has its own charm. Think hot street food, quieter temples, cosy cafés, beautiful views when it snows, and lots of indoor activities to enjoy.
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