Top Things to Do in Seoul: Best Activities & Must-Sees
Seoul is one of those cities that gets you hooked. First, you arrive thinking of K‑pop and neon lights and, before you realise it, you’re planning what to do in Seoul day by day to make the absolute most of it.
Amid restored royal palaces, viewpoints like the N Seoul Tower, and lively neighbourhoods such as Gangnam, the best things to do in Seoul blend history, shopping, cute cafés, and plenty of street life.
Beyond the best places to visit in Seoul—its temples, markets and unmissable areas—at Trip.com we recommend you keep reading to discover itineraries, key neighbourhoods and activities to suit every taste.
🗓️ What to Do in Seoul Based on Your Stay
The number of days you need to explore Seoul really depends on your travel style. Some opt for a whistle-stop visit with 1 day in Seoul, others prefer a 3-day Seoul itinerary to see the essentials without rushing, and then there are those who savour a 5- or 7-day Seoul itinerary to mix temples, cafés and modern neighbourhoods.
Here’s a table to guide you based on the type of trip you’re looking for:
Duration | Couple | Family | Friends | Solo |
1 day | Historic centre (Gyeongbokgung Palace) + stroll through Bukchon + sunset at N Seoul Tower | Gyeongbokgung Palace + Namsan Mountain Park | Jung-gu + Myeongdong + Nanta at night | Myeongdong + N Seoul Tower + night-time street wandering |
3 days | Romantic itinerary: palaces, Namsan, cafés in Ikseon-dong | Palaces + N Seoul Tower + Family-Friendly Neighbourhoods in Mapo | Hongdae (K-pop neighbourhood) + Myeongdong + nightlife area | Jung-gu + Hongdae + Gangnam (fashion district) |
5 days | Add Han River cruise + cafés and viewpoints | Parks and museums + fun activities | Night in Hongdae + Shopping in Myeongdong/Gangnam | Cultural routes + hidden markets and cafés |
7 days | Combine Gangnam with traditional neighbourhoods + a day trip | Family excursions (LEGOLAND® Korea Resort, theme parks) | Nightlife, geeky experiences (K-pop shops, arcades) + the DMZ | A full week with the DMZ + museums + hiking in Namsan/Bukhansan |
10 days | More time for cafés, markets and romantic outings | City + nature + a free day in children’s play areas | Alternative neighbourhoods (Seongsu, Ikseon-dong) + cultural activities | Explore less touristy neighbourhoods, temples and local routes |
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Seoul's Top Attractions and Tours
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🔥 Must-Visit Districts in Seoul
Seoul is a city of distinct neighbourhoods, almost like little versions of the city within the city. Each area has its own character: shop-till-you-drop, K-pop on every corner, nightlife, traditional temples, or that alternative vibe that hooks you from the first step.
The best part is that, whatever you’re looking for, there’s always a neighbourhood that suits you. Below, you’ll find a selection of the best neighbourhoods in Seoul and the areas to visit in Seoul to enjoy.
Myeongdong: Seoul’s best shopping district for shopping and street food
Myeongdong is Korea’s ultimate shopping mecca. Perfumeries, Korean cosmetics, clothing, gadgets, and an atmosphere that becomes even more lively when evening falls. The charm lies in wandering among the street-food stalls: spicy skewers, honey-filled hotteok, or spiral potatoes you see everywhere.
Heads up: this neighbourhood was, for decades, the epicentre of youth fashion in the city, and it’s still one of the most visited spots for Asian travellers.
If you love mixing a bit of shopping with tasty bites, you’ll have a brilliant time here.
Hongdae (Mapo-gu): Seoul’s arts district and K-pop neighbourhood
Hongdae is pure creative energy. Murals, geeky shops, themed cafés and live music everywhere.
It's Seoul's K-pop neighbourhood, where young artists put on their own mini street concerts and where you'll always stumble upon something quirky without even trying.
Plus, it’s Seoul’s party district for many university students, so after dark it completely changes its vibe. Did you know several Korean stars started performing here before they became famous?
Gangnam: Seoul’s fashion and business district
Gangnam is the city's most polished side. Enormous shopping centres, luxury boutiques, corporate tech, and an upmarket lifestyle that's evident even in the cafés.
Here, everything seems designed to stay one step ahead, from futuristic canopies to the medical and beauty clinics that fill the district. If you’re interested in Seoul’s fashion district, this is the place for you.
Did you know that PSY’s famous song Gangnam Style was inspired by this region?
Jung-gu and Insadong: the historic heart and cultural things to do in Seoul
Jung-gu and Insadong capture the most traditional essence of Seoul. Narrow streets brimming with craft shops, temples that appear almost by surprise, beautiful hanok houses, and museums that help you understand how the city has changed.
It’s a neighbourhood to wander through without rushing, taking in the details: a hand-carved stamp, a traditional tea stall, a corner hung with lanterns.
It’s also one of the city’s most important cultural hubs.
Itaewon and the surrounding area: Seoul’s gay neighbourhood and international nightlife
Itaewon is probably Seoul’s most diverse neighbourhood. International restaurants, bars that are very different from one another, small galleries, and a social scene that never sleeps—even on weekdays.
By the way, Seoul’s gay neighbourhood is also located here, with lively venues and a safe, welcoming atmosphere. Did you know that, thanks to its cultural mix, many expatriates choose to live in this area?
If you fancy a lively night out with people from all over the world, Itaewon is a safe bet.
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Our Top Picks
5 star
Very Good775 Reviews
Dongdaemun Market Seoul|2.34km from city centre
Location: Very close to Dongdaemun History & Culture Park Station (lines 2/3/4/5).
Shopping: Hyundai Outlet, DDP Market (closed during Chinese New Year), Doosan Tower, Gwangjang Market, Lotte FITIN.
Food: Dozens of restaurants in the alley across the street.
Cosmetics: Olive Young is diagonally opposite.
Myeongdong: Three stops on Line 2.
Gangnam: A few stops from Dongguk University Station on Line 5.
Hongdae: Reachable within half an hour!FromBRL 1,057
Very Good390 Reviews
Yongsan/Itaewon Seoul|3.44km from city centre
Our stay at the Grand Hyatt Seoul truly exceeded expectations! ✨
The hotel is nestled halfway up Namsan Mountain, offering an exceptionally good environment. Everywhere you look, there are lush green trees, providing expansive views and fresh air. Both the rooms and public areas were spotlessly clean and well-designed, creating a very comfortable atmosphere.
The dining experience was also fantastic. Whether it was the breakfast buffet or other meals, the variety was rich and the flavors authentic. The Korean dishes, in particular, stood out with fresh ingredients and superb taste.
The service was absolutely impeccable. From check-in to check-out, every staff member was warm, attentive, and polite, always ready to assist. They made us feel truly at home.
What surprised me most was how incredibly quiet the hotel was inside, despite its central location. You couldn't hear any outside noise, allowing for complete relaxation and enjoyment of a peaceful time.
Overall, this was an excellent experience for a couple's trip, and I highly recommend it to everyone!FromBRL 2,219
Amazing586 Reviews
City Hall/Myeong-Dong Seoul|0.3km from city centre
I didn't have high expectations for the Westin Seoul, just hoping for something decent. However, from the moment I checked in, the front desk attendant provided thoughtful service. Later, due to a minor issue, we had to switch rooms, and the hotel management was incredibly accommodating. A big brand really does make a difference; it's upscale, and the overall hotel environment, atmosphere, and service are all outstanding. It will definitely be my first choice next time I'm in Seoul.FromBRL 1,982
Amazing310 Reviews
City Hall/Myeong-Dong Seoul|0.21km from city centre
The location is super convenient, with direct access to the subway downstairs. The underground passage leads straight to Myeongdong Lotte Department Store. This is my second time staying here, and I really love it! The swimming pool and gym are a highlight; they're large and have professional equipment. I used them twice this trip, and I'll definitely stay here again next time! Oh, and a big thank you to the front desk staff – they allowed me to check in early both times, which was a great experience.FromBRL 1,355
Great260 Reviews
City Hall/Myeong-Dong Seoul|0.51km from city centre
This Four Seasons has a pretty good location, but the property itself feels a bit dated. Breakfast is served in the basement, and the dim lighting there didn't create a great ambiance. When I ordered coffee, the server simply brought me a whole pot to pour myself. I was like, 'Are you kidding me?!' The beds in the room were a bit small and couldn't be pushed together, but since we were determined not to stay in the Jiangnan area, we just had to make do. The hairdryer in the room was absolutely terrible – you'd think a five-star hotel would have Dyson as standard by now, wouldn't you? And for four of us, they consistently only provided two hand towels 🙄. The only silver lining was the transfer driver, Jadon. Big thumbs up to him! 👍🏻 Oh, and the window writing service and the resident dog were also nice touches, which is why I still gave it 4 stars.SOLD OUT
Very Good388 Reviews
Yongsan/Itaewon Seoul|4.43km from city centre
a very pleasant stay at this hotel. The location is excellent, making it easy to get around and access nearby attractions, shopping, and food options. The room was clean, well-maintained, and comfortable, with all the basic amenities needed for a good stay.
The staff were friendly and helpful throughout, from check-in to check-out, and were responsive whenever assistance was needed. Housekeeping did a good job keeping the room tidy, and the overall environment felt safe and welcoming.
Facilities were well-kept, and the hotel offered good value for money compared to similar options in the area. Overall, it was a smooth and enjoyable experience, and I would consider staying here again on my next visit.FromBRL 945
Business travel
Very Good809 Reviews
City Hall/Myeong-Dong Seoul|0.17km from city centre
Had a lovely stay at New Seoul Hotel. The staff were extremely helpful, especially when we were finding our way around Seoul (The second picture the staff printed out the ways for us to get to Elysian Ski Park 🥺). The hotel is clean and comfortable, and the doorman and cleaners always greeted us warmly, which made our mornings better. The price is reasonable for the location, and Myeongdong is just around a 20-minute walk. Overall, very happy with this hotel and would recommend it to anyone visiting Seoul.FromBRL 422
Very Good1406 Reviews
City Hall/Myeong-Dong Seoul|1.61km from city centre
Had a fantastic stay! The customer service staff were really friendly, and the hotel facilities weren't as old as I'd imagined. The room was a good size, and the double bed looked like it was 1.8 meters, with comfortable bedding. There was also a large bay window. The hotel's location is super convenient; bus 6015 stops right outside, and subway lines 2 and 5 are very close by. Lotte Department Store is just an 1.1km walk. If I get the chance, I'll definitely stay here again. Forgot to take pictures of the room, so I uploaded some of Cheonggyecheon Stream and the Han River instead.FromBRL 546
Very Good926 Reviews
Jongro / Insadong Seoul|1.15km from city centre
We really enjoyed our stay at Hotel Venue G. The room was very clean, quite spacious, and there was cleaning available every day. The location was also very convenient and we could walk to most locations. We would definitely choose this hotel the next time we come to Seoul!FromBRL 397
Very Good1892 Reviews
City Hall/Myeong-Dong Seoul|0.5km from city centre
The room facilities are great, and it's very close to Myeongdong, Seoul. I've stayed here many times. The big bear in the lobby has been there for years, and the Christmas atmosphere is lovely. The cleanliness is good, and the soundproofing is decent too.FromBRL 574
Very Good1761 Reviews
City Hall/Myeong-Dong Seoul|0.67km from city centre
This hotel is very convenient, just a few minutes' walk from Euljiro subway station, and very close to Myeongdong Night Market. There's a popular restaurant across the street with a long line, but unfortunately, by the time it was my turn, they were already closing, so I didn't get to try it. The room was a bit small but acceptable. For a solo traveler, convenience is usually the most important thing.FromBRL 523
Very Good2933 Reviews
City Hall/Myeong-Dong Seoul|1.57km from city centre
Traveling with friends, we booked a triple room. For Korea, the room was quite spacious – we could easily open our suitcases. It also had distinct areas for makeup and toiletries, which was very well-designed. The bedding was comfortable, and the hot water for showers was excellent. The first night we had a small balcony, and the room we moved to later had a tatami area, perfect for chatting and having a drink with friends in the evening. The complimentary capsule coffee and apple-flavored beer were also delicious. There are three convenience stores around the hotel, making it super easy to buy things. Overall, it exceeded our expectations!FromBRL 560
Family friendly
Great2622 Reviews
Dongdaemun Market Seoul|2.61km from city centre
This hotel offers incredible value for money! It's really luxurious and easy to find, located on the side of the building. It's about a seven-minute walk from Dongdaemun or Dongdaemun History & Culture Park Station, just follow the directions on Naver Maps. There are lots of shops nearby, especially towards Dongdaemun History & Culture Park Station, but it doesn't feel chaotic; I, as a solo female traveler, felt very safe. On the ground floor, there's a concierge who was very warm and polite, guiding me to the 14th floor for check-in. The lobby on the 14th floor is spacious, with several staff members, including some who speak Chinese. There's also a photo booth and a convenience store in the lobby. The room was huge! And it even had a bathtub! It was spotless, and the entire hotel smelled lovely. The cleaning lady was super cute and pretty, haha. I really enjoyed my stay, but there are two minor drawbacks, in my opinion. Firstly, the hairdryer's airflow was a bit weak, which wasn't very comfortable to use. Secondly, the soundproofing wasn't amazing, but it didn't disturb my sleep, so it was fine overall.FromBRL 410
Very Good318 Reviews
City Hall/Myeong-Dong Seoul|1.04km from city centre
Super Surprising for first staying but long period with Henn na , all facility was perfect and having gimmicks such robots welcoming and amenities delivery service on request anytime via Ginnie chatbot in room. Anyway, all staff was also very nice and helpful. As Japanese style hotel, you might feel room is a bit small when checked in however I could feel more comfortable and like the room because all was complimented itself. Witt had no issue, Lots TV channel and large screen. Thanks a lot , esp Ms.Takana (sorry if am typo) for great support since checked until today checked out. Will come back soon. Thanks a lo.FromBRL 867
Very Good895 Reviews
City Hall/Myeong-Dong Seoul|1km from city centre
My husband and I had an amazing experience staying at Skypark Hotel 3 in Myeongdong! We stayed here for 12 days, and it was the best decision ever. The rooms are clean, and the service and staff were fantastic - friendly, helpful, and super polite. They also offer amenities like drinking water, weighing scale for your luggages, and coin laundry.
But my favorite part is its location! It's near everything - the airport limousine bus station, train station, Myeongdong shopping street, namsan tower, malls and shopping centers, convenience stores, coffee shops, and restaurants. This is now our go-to hotel in Seoul!FromBRL 565
Great1273 Reviews
City Hall/Myeong-Dong Seoul|0.22km from city centre
This is my second time staying at Koreana Hotel. We book the apartment style room. The room is spacious and very clean. The location is at Gwanhamun which is very convenient. it is easy to get a taxi outside the hotel. From the airport we just get on a bus (6701) and the bus stop right in front of the hotel. We arrived quite early and inquire if we can check in early and the staff are very helpful. We manage to check in early with a small fee which is not a big problem since we are travelling from the night before and really need to freshen up and take a bit of rest. We did not try the food as we are muslim and need Halal food but there are room service menu that we can order for food from the room. I hope the the hotel will be more upgraded after their refurbishment. Will look forward to the new renovated room. Will definitely come back againFromBRL 371
Great704 Reviews
City Hall/Myeong-Dong Seoul|0.58km from city centre
For my recent Seoul trip, I stayed at the Aloft Myeongdong, and to my surprise, it was the building I always used to walk past! The location is absolutely fantastic – right in the Myeongdong shopping district, with Lotte and Shinsegae department stores just across the street, directly accessible via an underground pass. Plus, the Line 2 subway station is only a 5-minute walk away, making it incredibly convenient for both shopping and getting around.
What truly impressed me was the thoughtful touch: every time I came back from the cold outdoors, the lobby had hot coffee and popcorn ready, which was an instant pick-me-up. This first-time stay at a new hotel was a huge success, and I highly recommend it to anyone planning a shopping spree in Myeongdong.
Oh, and a tip: the airport bus stops at Ibis Hotel, and it’s just a few minutes' walk back from there!FromBRL 1,050
Amazing467 Reviews
City Hall/Myeong-Dong Seoul|0.6km from city centre
The hotel is located near City Hall Station, just one stop away from Myeongdong (Euljiro 1-ga Station, Line 2). Exit 9 of City Hall Station has an elevator, which is very convenient for managing luggage. There's a slight slope leading up to the hotel entrance, but it's not a big deal.
I arrived at the hotel around 1 PM, and my room was already ready, so I was able to check in early. The front desk staff, especially the ladies, were incredibly friendly and helpful with check-in, check-out, and luggage storage. The hotel also has a gym and a pool available, which I unfortunately didn't get to use this time.
The room itself is very spacious. The king-sized bed is huge, easily big enough for two people. The bathroom is also quite large and comes with a bathtub. They provide shampoo, conditioner, shower gel, soap, body lotion, a comb, and a shower cap. Disposable slippers are also included, so you don't need to bring your own. The only thing you'll need to bring is a toothbrush, though you can purchase one at the hotel for 1000 Korean Won.
The soundproofing at night was good; I didn't hear any loud noises. In the morning, you might hear a faint sound of doors opening outside.
Downstairs, there's a popular clam noodle restaurant and an upcoming Mega Coffee shop.
The only downside is that the CU convenience store downstairs isn't open 24 hours, and there are no other convenience stores nearby. You'll need to buy anything you need before returning to the hotel.FromBRL 833
Breakfast
Great2485 Reviews
City Hall/Myeong-Dong Seoul|1.16km from city centre
Getting to the hotel from Seoul Station required a subway transfer to Chungmuro, and then a bit of a walk, which felt a little far. For the rest of my trip, I mostly used Line 2, and the walk to Euljiro 3-ga was quite manageable.
Service: Check-in isn't until 3 PM, but the hotel offers free luggage storage, even for large suitcases, which was really convenient. After dropping off my bags, I could explore without a worry. The lobby staff were incredibly friendly and always quick to resolve any issues.
Facilities: The hotel's exterior is quite nice, and the room was spacious. For me, the accommodations were great, especially since I spent most of my time out exploring and only really used the hotel for sleeping at night.
Environment: There are plenty of places to eat nearby, like BHC fried chicken and Sukseongdo BBQ, all within walking distance. Plus, there's a convenience store right on the ground floor of the hotel, which was very handy.FromBRL 482
Great1518 Reviews
Dongdaemun Market Seoul|2.2km from city centre
I am glad to stay at this hotel during my 5-day stay in Seoul. The location is good, walkable to Dongdaemum wholesale market and shopping plazas. If you plan to or want mid-night shopping, this is a good location. Facilities are good, 24-hr complimentary coffee and tea is available at the lobby floor. Staffs are helpful and speaks good English. Room is a bit tiny but still good enough to open up 2 suitcases. Room and facilities are clean. Just the housekeeping lady forgot to give me the bottle water until the last day; however, drinking water machine is available in the corridor as well. Bascially I am very satisfied with my stay. Going to Incheon airport is convenient too, airport bus stop is just outside the hotel, less than 1 min walking. Just allow extra time for the traffic within the city, but at least better than taking airport train with the luggages. I will recommend this to friends, and if I will stay here again for next travel.FromBRL 501
Great943 Reviews
City Hall/Myeong-Dong Seoul|0.48km from city centre
The hotel's location is absolutely fantastic!
**Transportation:** If you're heading to Incheon, you can catch the Airport Limousine Bus 6015 directly from the Ibis side. For other destinations, the subway station is just a short walk away.
**Shopping:** Downstairs, you'll find stores like Apple and Lululemon, and Lotte Department Store is right across the street.
**Dining:** There's an incredible variety of delicious food options, from hotpot and samgyetang (ginseng chicken soup) to Korean BBQ, steak, and various noodle dishes – it couldn't be more convenient.
We booked the 'Supreme Twin' room because it offered two 1.6-meter beds, which was perfect for us traveling with two kids. I had checked several other hotels in the area, and none could accommodate this requirement. The room isn't huge, but if you utilize the space efficiently, you can fit two carry-on suitcases, two 26-inch large suitcases, and a foldable stroller.
The room came with an air purifier, but no humidifier. Seoul has been a bit dry these past few days, and I woke up with a sore throat every morning. It would be great if they could provide humidifiers.
Breakfast ends at 9:30 AM. It's sufficient, but the offerings don't change much day-to-day, so it's not particularly exciting. After a few days, the kids even skipped breakfast, preferring to sleep in and go straight to lunch.
Overall, if they had humidifiers, I would have slept incredibly comfortably here. I'd definitely consider this hotel again on my next visit to Seoul.FromBRL 792
Great2152 Reviews
Sinchon/Hongdae Seoul|5.05km from city centre
I really enjoyed my stay at this hotel. The room was clean, modern, and comfortable. The location in Hongdae is excellent, with many restaurants, cafes, and shops nearby. The staff were professional and helpful throughout my stay. I would definitely consider staying here again on my next trip to Seoul.FromBRL 853
Very Good1015 Reviews
City Hall/Myeong-Dong Seoul|1.02km from city centre
The guy who checked me in was really polite and thoughtful. The hotel is super close to the subway station, and there are tons of food options and convenience stores right downstairs. Plus, there's a fantastic aged Hanwoo Korean BBQ place, Sukseongdo, on the second floor – absolutely amazing! Although my room didn't have a view of N Seoul Tower, you can catch a glimpse of it from the elevator waiting area. I'll definitely stay here again next time I'm in Seoul!FromBRL 802
Very Good934 Reviews
Seoul|7.39km from city centre
The hotel is conveniently located just a few minutes' walk from Exit 1 of Changhanpyeong Subway Station. If you have luggage, you can take the escalator up instead of climbing stairs. There's a CU convenience store right next to the hotel, and a 7-Eleven across the street, which is very handy.
The downside is that the hot water for showering only lasts about 30 minutes. If a second person showers, it starts getting cold towards the end. Also, the hotel's cleaning staff leave after 4 PM, so when I checked in, I noticed one of the beds was a bit dirty, and I had to wait for the front desk staff to be available to help change it.FromBRL 225
Gym
Very Good612 Reviews
City Hall/Myeong-Dong Seoul|1.15km from city centre
Very clean, great service, and most importantly, an excellent location right next to Myeongdong shopping street. It's super convenient to get anywhere, and there are convenience stores and restaurants nearby. The bus stop for Incheon Airport is also very close.FromBRL 560
Very Good2529 Reviews
Seoul|3.88km from city centre
This is a four-star hotel, and the room was quite spacious. Daily housekeeping service was a nice touch. They don't provide toothbrushes or toothpaste, but towels and slippers are available. You can buy toothbrushes and toothpaste from a vending machine in the lobby.
Getting to and from the airport is very convenient. You can take airport bus 6015 for 17,000 KRW per person, and the bus stop is right outside the hotel. The journey takes about 40 minutes.
To get to Myeongdong, you can take bus 463 directly. The hotel is also just 100 meters from Mapo Station on subway line 5. There are plenty of dining options and coffee shops nearby, including a popular Instagrammable cafe just a two-minute walk away. Overall, very convenient for getting around.FromBRL 484
Great1211 Reviews
City Hall/Myeong-Dong Seoul|0.9km from city centre
Cleanliness: Very good, couldn't see any dust.
Service: Good, quite enthusiastic. The cleaning lady on the 11th floor was very polite.
Environment: The hotel's location is excellent. You can take bus 6001 or 6015 to and from Incheon Airport, both stopping right in front of the hotel (adults 17,000 KRW, children 15,000 KRW). Myeongdong, City Hall, N Seoul Tower, and Lotte Mart can all be reached on foot. There's also Hoehyeon subway station right outside, and Namdaemun Market (snacks, department stores, late-night food) is across the street. There's a coffee shop and a GS25 convenience store downstairs, so you don't even have to leave the hotel for meals.
Facilities: Not very new. The bed was quite soft. Since the windows are sealed, the room felt a bit stuffy and warm (I suggest considering making the windows open slightly to allow for some ventilation).FromBRL 899
Very Good414 Reviews
Dongdaemun Market Seoul|2.11km from city centre
as i got a really bad hotel room, i had to change at 2am. because it has a 24/7 desk, the travelodge was one of the only possibilities i had. it wasn’t BAD. but for the price… i would have gone somewhere if i could. it was quite far from the metro (there’s a line about 3 minutes away but it’s the less used. the one you’re gonna use a lot is about 15 minutes away, which is quite a lot for the price range of the hotel). there was also not much around, you necessarily had to take a transportation or walk around 15-20 mjnutes to have things around. but if you have no other choice, it definitely wont be the worse hotel you would go toFromBRL 309
Great913 Reviews
City Hall/Myeong-Dong Seoul|0.72km from city centre
Facilities: There are plenty of power outlets, including USB charging ports. The shower is in the bathtub, so you need to pull the shower curtain (no separate wet and dry areas, but it wasn't a big issue).
Cleanliness: The room was very tidy, and I didn't have to sort trash (which can be a bit of a headache at B&Bs).
Service: The service was excellent, with friendly, smiling staff that made me feel very comfortable.
Environment: The location is fantastic! OY (presumably a store or landmark) is right next to the hotel. There are also many convenience stores and shops nearby (perfume stores, Adidas, etc.). At night, there's a street food market. The subway (with elevators, very friendly for luggage) and buses are all easily accessible, making transportation very convenient.
Overall, my stay was great! My sister and I were both very satisfied. 🥰FromBRL 849
Very Good525 Reviews
City Hall/Myeong-Dong Seoul|0.39km from city centre
This hotel is incredibly convenient. Lotte Duty Free is right across the street, and its basement floor has a great selection of food. In the evenings, there's a row of street food stalls just across the side road, and Myeongdong is just a short walk further in. The location is absolutely fantastic!FromBRL 853
🎼 Top 5 Activities and Landmarks in Seoul
There are countless ways to explore Seoul, but these five capture the spirit of the city beautifully. They’re a mix of urban icons, green spaces and family-friendly experiences that are ideal whether you’re taking it slow or looking for fun things to do in Seoul.
Below, we’re sharing some of the best places to visit in Seoul and a handful of interesting things to do in Seoul—without overthinking it.
N Seoul Tower
N Seoul Tower is one of those places that surprises you even when you arrive with high expectations. You go up and, suddenly, the city unfurls in every direction: skyscrapers, neighbourhoods, mountains… all in a single glance.
A handy tip is to head there at sunset, when the sky changes colour and the lights begin to switch on little by little.
N Seoul Tower
4.6/5
3245 Reviews
We only used the funicular to go up and then walked down because the cabin was so full of people that you couldn't even breathe 😄 Namsan is very beautiful, but we have a feeling we missed something there and didn't see something, didn't go into some rooms, but we'll never know 😄 You can buy souvenirs on the top floor) ☺️ And don't forget to stop by the toilet, the view there is amazing 😁😍 Be sure to walk through the park, along the way we saw ponds with tadpoles, and of course, we caught the cherry blossoms 🌸BRL 61
Namsan Mountain Park
Namsan Park is the tranquil counterpoint to the tower. Here, the ideal thing to do is to wander the trails at a relaxed pace and let the surroundings work their magic. You’ll find gentle climbs, hidden viewpoints, and spots where you can breathe plenty of peace, despite being right in the middle of the city.
By the way, when the weather’s fine, the path that loops around the mountain fills with locals heading out for an after-work walk.
Namsan Mountain Park
4.7/5
589 Reviews
Hiking uphill in high heels made my legs tremble so much, but once I reached the beautiful view, it gave me the energy to keep going and I completely forgot about my aching legs! 😅🌈🌺🌼🌞🌻Gyeongbokgung Palace
Gyeongbokgung is the quintessential palace: majestic, elegant, and filled with nooks that feel like they’re from another era.
Watching the changing of the guard is one of those subtle details that offer plenty of photo opportunities, especially if you’ve got your camera handy. And if you fancy getting into the spirit even more, you can rent a hanbok and get in for free, which always has its charm.
Gyeongbokgung Palace
4.6/5
5848 Reviews
The costume rental shop is easy to find, not far from Gyeongbok Palace. The staff are friendly and welcoming, even though they are foreigners, and they offer advice on choosing outfits and hairstyles. The package I booked included free hair styling and a matching handbag to borrow for free. I've used their service many times already. 🥰✨BRL 28
LEGOLAND® Korea Resort
If you’re travelling with kids (or fancy bringing out your inner child), LEGOLAND® Korea is one of those days out that never fails.
The park is well-organised and features attractions for different ages, so you don't have to improvise all the time.
What's more, the curious thing is that many areas are built from thousands of LEGO bricks and, sometimes, you find yourself gazing at the details for a while without meaning to.
LEGOLAND® Korea Resort
4.6/5
169 Reviews
No waiting, really fun attraction for kids. Worth to go.BRL 85
Myeongdong Nanta
Nanta is one of Seoul’s most fun shows. You don’t need to understand Korean, because it’s all about rhythm, physical humour and a staging that blends cooking, percussion and a few eccentric touches that work surprisingly well.
Before you head in, have a look at the schedule because there are several shows and they sell out quickly.
Myeongdong Nanta
4.7/5
291 Reviews
Very worth recommending items, although do not understand Koreans, every audience can see with joy, especially the elderly, and have interactive plots, because of the purchase of VIP tickets, and the opportunity to receive the small ball thrown on the stage, fun. good looking.BRL 119
🎵 Seoul, the Capital of K-pop and Korean Pop Culture
Seoul has been setting trends for years without trying too hard. From music and TV series to fashion and themed cafés that look like film sets, the city has become a magnet for fans from all over the world.
And the interesting thing is that, beyond the touristy stuff, there are loads of geeky things to do in Seoul, unique nooks and cafés to visit in Seoul that reveal a more creative side of the city. Now, if you fancy something more alternative, there are also non-touristy things to do in Seoul that fit perfectly with this pop vibe.
⭐ K-pop routes in Seoul: shops, studios and iconic areas
K-pop routes are pretty much a must-do if you’re even slightly interested in Korean culture. Every neighbourhood has its own “ecosystem”, and if you venture out a bit, you’ll end up discovering studios, idol cafés and shops hiding real treasures.
- Hongdae: street performances, photocard shops, and venues where rookie groups put on mini shows. Sometimes you’ll bump into fans waiting for a trainee to come out.
- Gangnam: recording studios, famous agencies such as SM or JYP in the neighbourhood, and cafés frequented by idols. Everything here has a more 'pro' vibe.
- Myeongdong: album shops, collectables and official merchandise. It’s easy to lose track of time browsing shelves with albums by BTS, BLACKPINK, Stray Kids or NewJeans.
By the way, if you're into photos, there are several murals dedicated to well-known bands that are perfect for Instagram.
☕ Themed cafés and geeky things to do in Seoul
Themed cafés are a world of their own. Stepping into many of them feels like walking into a scene from a drama or a manga panel. Some are elegant, others are pure fantasy, and others, quite frankly, leave you wondering whether you’re in a café or a museum of Korean aesthetics.
- Beautifully designed cafés: minimalist, light-filled, serving smooth coffee and perfect pastries (Seongsu and Ikseon-dong are brimming with them).
- Animal cafés: cats, dogs and even fennec foxes in some. Ideal if you fancy a quiet, different experience.
- Cafés inspired by dramas or manga: themed décor, photo sets and character-inspired drinks.
- Amusement arcades and gaming centres: perfect for a rainy afternoon. Rhythm games, dance machines, and classics that never go out of fashion.
If you have time, try combining some café-hopping with a stroll around Hongdae.
It’s one of those neighbourhoods where, without looking for anything in particular, you end up finding something that puts a smile on your face.
🌡️ Best Time to Visit Seoul
Seoul is a city that changes dramatically with the seasons, almost as if it had four distinct personalities. Some people prefer the colourful charm of spring, others revel in the vibrant summer atmosphere, and many visit in autumn because everything comes together.
That said, even in the depths of winter, you’ll find things to do in Seoul in winter that are worth your while.
Here’s a quick guide to help you get your bearings:
Season | Climate and temperatures | Notes | Activities and Festivals |
🌸 Spring (March–May) | Mild, sometimes rainy, 8–20 °C | A very popular season for cherry blossom | Hanami in parks, strolls through palaces, terrace cafés |
☀️ Summer (Jun–Aug) | Hot and humid, 22–30 °C | Buzzing atmosphere, but occasional monsoon downpours | Festivals, night-time activities, air-conditioned shopping centres |
🍁 Autumn (Sep–Nov) | Cool and stable, 10–22 °C | For many, the best time | Autumn foliage, hiking in Namsan/Bukhansan, cultural visits |
❄️ Winter (Dec–Feb) | Cold and dry, –5 to 5 °C | Fewer tourists and lower prices | Christmas markets, ice skating, hot street food, spas and jjimjilbang |
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🚄 Day Trips from Seoul
One of Seoul’s perks is that, as soon as you venture a little beyond the centre, the atmosphere changes in an instant. Suddenly you go from skyscrapers and neon to peaceful mountains, traditional villages and coastal areas where life moves at a much slower pace.
And the great thing is that all these getaways work just as well for trips of every kind: on your own, as a couple, with the family, or with friends who want to see a little more of the country.
Paju and the DMZ: recent history and wide-open landscapes
It’s an intriguing day out, as it blends nature with one of the most delicate episodes in Korean history. The journey isn’t long—about an hour or so depending on the route—and the visit leaves very different impressions depending on what interests you.
- Average travel time: 60–90 minutes
- Transport: official bus tour or Gyeongui–Jungang Line to Imjingang Station + shuttle
Unmissable:
- Dora Observatory, with views that will amaze you at how close everything appears.
- The Third Infiltration Tunnel, probably the most striking part of the tour.
- The Freedom Bridge, filled with messages and ribbons bearing wishes for reunification.
- Heyri Art Valley, a very tranquil artists' village; pop into any gallery and you'll notice everything has an experimental feel that's quite different from what you find in Seoul.
Suwon: temples, fortresses and tradition
Suwon is one of those places where you can easily while away half a day without glancing at the time. It’s steeped in history, dotted with temples, and has that irresistible blend of a modern city and a historic heart that always draws travellers in.
- Average journey time: 40–60 minutes
- Transport: Metro Line 1 or ITX Saemaeul train
Unmissable:
- Hwaseong Fortress, a UNESCO World Heritage site, perfect for an unhurried stroll along its walls.
- Hwaseong Haenggung Palace, with spacious courtyards and halls where the courtly life of the era still lingers in the air.
- The traditional streets of the historic centre, perfect for sampling Korean sweets that don’t usually feature in the guidebooks.
Incheon and Wolmido: sea, seafront promenade and a relaxed atmosphere
When you fancy seeing the sea without going too far, Incheon is the simplest option. What’s more, Wolmido has that slightly retro beach vibe that pleasantly surprises many people.
- Average journey time: about 60 minutes
- Transport: Metro Line 1 or Airport Railroad Express (AREX)
Unmissable:
- Wolmido’s seaside promenade is a very pleasant place for a walk, with boats entering and leaving the harbour.
- Wolmi Theme Park, small but spot-on if you’re travelling with kids or want to hop on a couple of rides without any fuss.
- Seafront cafés where you can while away half an hour watching people go by.
- Incheon’s Chinatown, boasting a culinary scene that’s a complete departure from what you usually find in Seoul.
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❓ FAQ – Things to Do in Seoul
How many days do you need to explore Seoul?
It really depends on your pace. Around 3 days in Seoul is enough to see the main highlights without rushing. 5 days lets you mix neighbourhoods, palaces and a short day trip. With 7 days or more, you can slow down, enjoy cafés and explore less touristy areas.What can you see in Seoul in one day?
If you only have one day, focus on the essentials. Visit Gyeongbokgung Palace, walk around Bukchon or Jongno, head up to N Seoul Tower by cable car or on foot, and finish in Myeongdong for street food and shopping.What are the best things to do in Seoul for first-time visitors?
A good first visit mixes history, views and lively areas. Start with Gyeongbokgung Palace, visit another palace if time allows, go up Namsan or N Seoul Tower, explore areas like Myeongdong, Hongdae or Gangnam, try street food, and spend time in one of Seoul’s many cafés.Are there free or cheap things to do in Seoul?
Yes, plenty. Seoul has large parks, free viewpoints, temples with no entrance fee, traditional markets, riverside walks along the Han River, and many neighbourhoods that are great just for walking around.Is Seoul worth visiting in winter?
Yes, definitely. It can be cold, but winter in Seoul has its own charm. Think hot street food, quieter temples, cosy cafés, beautiful views when it snows, and lots of indoor activities to enjoy.
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