Top Things to Do in Seoul: Best Activities & Must-Sees

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N Seoul Tower

Seoul quickly pulls you in. You might arrive thinking of K-pop and neon lights, but soon you’re planning your days to make the most of the city.

From royal palaces and the N Seoul Tower to lively areas like Gangnam, Seoul mixes history, shopping, cafés and street life.

Read on for simple itineraries, key neighbourhoods and ideas to suit every taste.

🎫 Popular Things to Do in Seoul at Great Prices

  • 🏙️ N Seoul Tower – Seoul 🏞️ From £9.11 – Stunning panoramic city views, perfect at sunset.
  • 🌳 Namsan Mountain Park – Seoul 🌿 Free entry – A peaceful walk in nature with great views.
  • 🏯 Gyeongbokgung Palace – Seoul 🏰 From £4.20 – Discover Korean history and royal gardens.
  • 🎢 LEGOLAND Korea Resort – Chuncheon 🎠 From £12.47 – Fun for all ages with themed rides.
  • 🛍️ Myeongdong – Seoul 🏙️ Free entry – A lively area for shopping and street food.
  • 🌴 Nami Island – Chuncheon 🚤 From £8.78 – Walks through beautiful natural scenery.

🗓️ What to Do in Seoul Based on Your Stay

The number of days you need to explore Seoul really depends on your travel style. Some opt for a whistle-stop visit with 1 day in Seoul, others prefer a 3-day Seoul itinerary to see the essentials without rushing, and then there are those who savour a 5- or 7-day Seoul itinerary to mix temples, cafés and modern neighbourhoods.

Here’s a table to guide you based on the type of trip you’re looking for:

Duration

Couple

Family

Friends

Solo

1 day

Historic centre (Gyeongbokgung Palace) + stroll through Bukchon + sunset at N Seoul Tower

Gyeongbokgung Palace + Namsan Mountain Park

Jung-gu + Myeongdong + Nanta at night

Myeongdong + N Seoul Tower + night-time street wandering

3 days

Romantic itinerary: palaces, Namsan, cafés in Ikseon-dong

Palaces + N Seoul Tower + Family-Friendly Neighbourhoods in Mapo

Hongdae (K-pop neighbourhood) + Myeongdong + nightlife area

Jung-gu + Hongdae + Gangnam (fashion district)

5 days

Add Han River cruise + cafés and viewpoints

Parks and museums + fun activities

Night in Hongdae + Shopping in Myeongdong/Gangnam

Cultural routes + hidden markets and cafés

7 days

Combine Gangnam with traditional neighbourhoods + a day trip

Family excursions (LEGOLAND® Korea Resort, theme parks)

Nightlife, geeky experiences (K-pop shops, arcades) + the DMZ

A full week with the DMZ + museums + hiking in Namsan/Bukhansan

10 days

More time for cafés, markets and romantic outings

City + nature + a free day in children’s play areas

Alternative neighbourhoods (Seongsu, Ikseon-dong) + cultural activities

Explore less touristy neighbourhoods, temples and local routes

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🔥 Must-Visit Districts in Seoul

Seoul is a city of distinct neighbourhoods, almost like little versions of the city within the city. Each area has its own character: shop-till-you-drop, K-pop on every corner, nightlife, traditional temples, or that alternative vibe that hooks you from the first step.

The best part is that, whatever you’re looking for, there’s always a neighbourhood that suits you. Below, you’ll find a selection of the best neighbourhoods in Seoul and the areas to visit in Seoul to enjoy.

Myeongdong: Seoul’s best shopping district for shopping and street food

Myeong-dong Street in Seoul, filled with shops, bright Korean signs and lots of people out shopping.

Myeongdong is Korea’s ultimate shopping mecca. Perfumeries, Korean cosmetics, clothing, gadgets, and an atmosphere that becomes even more lively when evening falls. The charm lies in wandering among the street-food stalls: spicy skewers, honey-filled hotteok, or spiral potatoes you see everywhere.

Heads up: this neighbourhood was, for decades, the epicentre of youth fashion in the city, and it’s still one of the most visited spots for Asian travellers.

If you love mixing a bit of shopping with tasty bites, you’ll have a brilliant time here.

Hongdae (Mapo-gu): Seoul’s arts district and K-pop neighbourhood

Night-time view of a street in Seoul lit by neon lights and lined with modern buildings, with an urban, youthful atmosphere.

Hongdae is pure creative energy. Murals, geeky shops, themed cafés and live music everywhere.

It's Seoul's K-pop neighbourhood, where young artists put on their own mini street concerts and where you'll always stumble upon something quirky without even trying.

Plus, it’s Seoul’s party district for many university students, so after dark it completely changes its vibe. Did you know several Korean stars started performing here before they became famous?

Gangnam: Seoul’s fashion and business district

Montage of Seoul’s skyline at sunset by the Han River and a shopping street with skyscrapers and shops

Gangnam is the city's most polished side. Enormous shopping centres, luxury boutiques, corporate tech, and an upmarket lifestyle that's evident even in the cafés.

Here, everything seems designed to stay one step ahead, from futuristic canopies to the medical and beauty clinics that fill the district. If you’re interested in Seoul’s fashion district, this is the place for you.

Did you know that PSY’s famous song Gangnam Style was inspired by this region?

Jung-gu and Insadong: the historic heart and cultural things to do in Seoul

Night-time panorama of Jung-gu with illuminated bridges, mountains, and the city reflected on the water

Jung-gu and Insadong capture the most traditional essence of Seoul. Narrow streets brimming with craft shops, temples that appear almost by surprise, beautiful hanok houses, and museums that help you understand how the city has changed.

It’s a neighbourhood to wander through without rushing, taking in the details: a hand-carved stamp, a traditional tea stall, a corner hung with lanterns.

It’s also one of the city’s most important cultural hubs.

Itaewon and the surrounding area: Seoul’s gay neighbourhood and international nightlife

A tree with orange blossoms on a rooftop in Seoul during a golden sunset, with buildings in the background

Itaewon is probably Seoul’s most diverse neighbourhood. International restaurants, bars that are very different from one another, small galleries, and a social scene that never sleeps—even on weekdays.

By the way, Seoul’s gay neighbourhood is also located here, with lively venues and a safe, welcoming atmosphere. Did you know that, thanks to its cultural mix, many expatriates choose to live in this area?

If you fancy a lively night out with people from all over the world, Itaewon is a safe bet.

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Our Top Picks

5 star

8.8/10Very Good921 Reviews
Dongdaemun Market Seoul|2.34km from city centre
Overall, my experience was great. The room was clean and quite spacious, and the soundproofing was decent. The hotel has all the necessary amenities, including excellent fitness facilities and a pool with a great view. The location is very convenient, with subway and bus stations nearby, as well as a direct airport shuttle. The hotel staff were very friendly and helpful; check-in at the front desk was quick, issues were addressed promptly, and housekeeping was thorough.
FromJPY 42,436
9.2/10Great695 Reviews
City Hall/Myeong-Dong Seoul|0.73km from city centre
The hotel's location is truly excellent; you can walk to Myeongdong from any direction in under ten minutes. Reception is on the first floor, and check-in is on the seventh. Your luggage will be delivered to your room. The hotel's overall style is very 'old money' chic. The room cleaning is incredibly thorough, and coffee capsules are replenished daily. The bedding is very comfortable, and the conditioner is especially good. Toothbrushes are priced, so it's best to bring your own. The shower is a seated type, which means it's quite low; if you prefer to stand, you'll need to hold the showerhead yourself.
FromJPY 33,734
8.9/10Very Good521 Reviews
Yongsan/Itaewon Seoul|3.44km from city centre
Perched on a hillside, getting around was a bit of a hassle, but the hotel itself felt very high-end. The entrance and lobby had a very elegant, old-school luxury hotel vibe, and the service was incredibly professional. From my room, I had a panoramic view of the city. The room hallways and the rooms themselves felt a bit dated but were very clean, with an older decor style. The hotel has a gym, pool, and tennis courts. It's a really large property, nestled against the mountain, offering beautiful and comfortable scenery – perfect for a relaxing getaway.
FromJPY 62,204
9.4/10Amazing620 Reviews
City Hall/Myeong-Dong Seoul|0.3km from city centre
I've been to Seoul several times, and this trip I finally got to experience the Westin Josun. The airport bus goes directly to the hotel, and the service was impeccable from the moment I got off the bus until check-out. All the staff spoke excellent English and were proactive in helping with luggage, giving directions, and even making change. The location is also fantastic; I could walk to duty-free shops, Myeongdong, and other places. The nearby BBQ restaurants were also delicious. My only minor complaint is that you have to stand in the bathtub to shower.
FromJPY 46,132
9.4/10Amazing354 Reviews
City Hall/Myeong-Dong Seoul|0.21km from city centre
The hotel's location is excellent, right in the city center next to Seoul Plaza. Myeongdong, N Seoul Tower, and Gyeongbokgung Palace are all within walking distance. The City Hall subway station is right downstairs, with Line 1 and 2 intersecting there. Exit 6 of City Hall Station leads directly to the hotel's main entrance. What's more, the 6701 Incheon Airport Limousine Bus starts and ends right at the hotel entrance, making transportation incredibly convenient. From Incheon Airport, you can take the AREX express train to Seoul Station, then transfer to Line 1 for one stop to City Hall Station, and exit 6 takes you right to the hotel. I booked a Premier King Suite for a 4-day, 3-night stay. The room was a spacious 40 square meters, featuring a living room and a walk-in closet. It was incredibly clean, tidy, and very quiet – not noisy at all. The bathroom facilities were also well-maintained and spotless. The hotel staff were all very friendly, enthusiastic, and proactive in offering help. My stay was absolutely fantastic, and I'll definitely choose this hotel again when I return to Seoul.
FromJPY 51,887
8.6/10Very Good409 Reviews
Yongsan/Itaewon Seoul|4.43km from city centre
Very beautiful hotel. Greeted by staffs who helped open the car door, and get your bags and luggage to the check in counter every day! Only bummer was at check out timing is 11am, we tried asking for later check out timing during check-in and was told hotel is full. Managed to get a late check out of 12pm when we tried again the night before leaving the hotel. Hotel has a little mall,a coffee bean, CU, some expensive restaurants. It also has a sauna (30K won per pax), 1 hot and cold tub and one sauna room. Room amenities can be requested via the web app in your room. Rooms were very modern, however Water from the shower does flood the dry toilet area a little. Generally a great stay.
FromJPY 36,237

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Business travel

8.8/10Very Good963 Reviews
City Hall/Myeong-Dong Seoul|0.17km from city centre
The location of New Seoul is excellent, with subway lines 1, 2, 3, 4, and 5 nearby. There's a very enthusiastic woman at the front desk who speaks Chinese. You can only top up your Wowpass at the front desk, not your Tmoney. There's a conveniently located Olive Young not far from the hotel. Cheonggyecheon Stream is just a 3-5 minute walk away, perfect for an evening stroll. Gwanghwamun and Gyeongbokgung Palace are about a 15-minute walk, and you can exit through the side gate of Gyeongbokgung to reach Bukchon Hanok Village. Myeongdong is also roughly a 15-minute walk, and Lotte Duty Free is very close to the hotel. The bedding is very comfortable.
FromJPY 10,668
8.9/10Very Good1671 Reviews
City Hall/Myeong-Dong Seoul|1.61km from city centre
The hotel's location is excellent, very close to the subway and bus stops. You can easily walk to the Hanok village near Changdeokgung Palace, and Gwangjang Market is also very nearby. At the eastern end of the market, there are fruit shops, so you can really indulge in fresh fruit. Downstairs, there's a supermarket that seems to be open all the time, so no matter how late you come back, you can always find something to buy. We were given a room facing north, which offered fantastic views of the mountains and the palace. The bed in the room was large, and there were no strange odors, making it perfect for a family trip.
FromJPY 13,171
8.4/10Very Good1098 Reviews
Jongro / Insadong Seoul|1.15km from city centre
This hotel is very close to Myeongdong, within walking distance. It's also conveniently located near Lotte Duty Free and Shinsegae, and there are convenience stores nearby, so the location is quite good. However, for the triple room I booked, the pillowcases and sheets hadn't been changed, and they felt incredibly dirty. After arriving late at night, I spoke to the front desk, and they brought three new sheets that were noticeably cleaner. We spread them out and slept for the night. The staff's attitude was decent, especially the person who brought the new sheets, who was very polite.
FromJPY 8,071
8.7/10Very Good1844 Reviews
City Hall/Myeong-Dong Seoul|0.5km from city centre
This hotel is fantastic! To get there, take airport bus 6015 and get off at Namdaemun Station. The hotel is located in the alley directly opposite where you get off. Just cross the road via the underpass, and it's a maximum 10-minute walk. It's also incredibly close to Myeongdong. If you exit the other end of the alley, it's a three-minute walk, and a right turn will lead you to an underground shopping center. From there, you can access Lotte Department Store through several entrances, or keep walking to exit 18 which leads directly to Myeongdong Shopping Street – perfect for avoiding the sun during the day. I highly recommend this hotel; the breakfast is excellent with a self-service ramen machine, and there were many Western guests. They provide disposable slippers and two bottles of mineral water. The room is cleaned, but they don't fold the duvet. Check-in was easy; even with a bit of gesturing and guessing, there were staff who spoke Chinese, though you might not always encounter them. I didn't experience any unfriendliness. This hotel is far superior to the Ibis I stayed at later near Myeongdong. If you're going to Seoul, this hotel is highly recommended for its convenience to attractions and shopping, plus direct airport bus service for your return. Lotte, Shinsegae, and Myeongdong Shopping Street are all within a 10-minute walk.
FromJPY 13,592
8.8/10Very Good2118 Reviews
City Hall/Myeong-Dong Seoul|0.67km from city centre
Stayed for three nights in Seoul, right in the Myeongdong area. It was super convenient for food and shopping, with several great restaurants nearby. It's also very close to the subway station and Lotte Department Store, perfect for dropping off your shopping and heading back out. The hotel facilities are a bit old, but everything else was good.
FromJPY 11,252
8.7/10Very Good3241 Reviews
City Hall/Myeong-Dong Seoul|1.57km from city centre
Big shoutout to the front desk guy who spoke Chinese! Communication was a breeze, and he was super nice, even helped us with a taxi. The location is great, with subway lines 3, 4, and 5 all nearby. Lines 4 and 5 are the closest, which is really convenient; it's just one stop to Myeongdong. But since we enjoy walking, we often just walked to Myeongdong anyway – it's not too far, maybe three blocks. The hotel has a CU convenience store, which is perfect for breakfast or a late-night snack. Our room was newly renovated, very comfortable, tidy, and clean. The soundproofing was excellent; even when people next door had their door open, we couldn't hear a thing with our door closed. The facilities are also great – there's an ice machine, hot and drinking water, and a microwave. The only downside is that the price was a bit high during the summer holidays.
FromJPY 19,487

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Family friendly

9/10Great3006 Reviews
Dongdaemun Market Seoul|2.61km from city centre
The room size was just right, not too big, not too small, and it had a balcony with a great view for watching the sunrise – absolutely stunning! I’ve uploaded pictures of the view at different times of the day for everyone’s reference. The transportation is incredibly convenient; there are several subway lines right downstairs to choose from, and as soon as you step out, there are all sorts of dining options. The mall is also right downstairs, making it super easy to buy anything you need! Most importantly, I love to run, and this hotel is very close to Cheonggyecheon Stream, which is a dream come true for running enthusiasts! It's a 5km one-way run, making it 10km round trip! Fantastic! The hotel breakfast was also a highlight; the fried chicken, noodles, and mixed salads were absolutely delicious! Plus, the front desk staff were very friendly. When we arrived, there was even a guide who spoke Chinese, which was very nice! I'll definitely choose this place again next time! Unforgettable Seoul, you brought me endless surprises!
FromJPY 13,802
8.2/10Very Good440 Reviews
Dongdaemun Market Seoul|2.12km from city centre
We stayed here as a group of three. The three beds were arranged together, which was convenient. The separate vanity area was a nice touch, and the room was designed efficiently and spaciously, making it very comfortable to use! Besides the hotel's reliability and cleanliness, its accessibility is outstanding. Gwangjang Market is just a 5-minute walk north, and a 10-minute walk east takes you to the wholesale clothing area, where you'll find places like nyunyu. The bus stop is also very close to the hotel! Plus, there's an underground passage right in front of the hotel that connects to various subway lines like Line 4 and Line 1. This is perfect for avoiding the summer heat or winter cold! And there's a large CU convenience store right next door to the hotel. The location is absolutely perfect, highly recommended!
FromJPY 11,252
9/10Great1172 Reviews
City Hall/Myeong-Dong Seoul|0.48km from city centre
## Location: Perfect Score Right across from Lotte Duty-Free and less than a 5-minute walk to Shinsegae Duty-Free, making it incredibly convenient for shopping. Its location is comparable to the Aloft nearby but significantly better than Voco (which requires a bit of a detour). If you're here for serious shopping, this location will definitely save you time and effort. ## Room & Facilities The room size is similar to Aloft's – both are on the 'compact' side. It's a bit smaller than Voco, so if you have a lot of luggage, you might want to reconsider. The hotel is located within a mixed-use building, so you'll need to go to the 9th-floor lobby for check-in. Waiting for elevators during peak hours can be a bit of a pain. There are free luggage lockers on the 9th floor lobby, which are very convenient to use. ## Service & Details The service was adequate, neither exceptionally good nor bad. However, there's a noticeable drawback: my Trip.com reservation explicitly requested a 'high floor,' but I was given the 11th floor (guest rooms are on floors 10-18). This compromised both the view and the quietness. I recommend calling ahead to confirm or actively requesting a higher floor upon arrival. The central air conditioning noise from the adjacent building runs 24/7, which somewhat affected my sleep. ## Alternatives Next door is Ibis. If you're not sensitive to floor level or room size, you could compare prices for the same location and pick whichever is cheaper. ## Summary: If you're looking for ultimate convenience and don't mind a smaller room or the occasional elevator wait, this place is worth considering. However, if a great view, spacious rooms, or a high-floor experience are important to you, I suggest lowering your expectations or looking elsewhere.
FromJPY 21,008
8.6/10Very Good365 Reviews
City Hall/Myeong-Dong Seoul|1.04km from city centre
Excellent location right in the heart of Myeongdong. Check‑in and check‑out were smooth and hassle‑free. The room is quite small and can’t fully accommodate two luggages. We stayed as a family of three, but only two pillows were provided. We requested an additional pillow but were informed that none were available. Overall, it was still a pleasant stay.
FromJPY 19,721
8.9/10Very Good935 Reviews
City Hall/Myeong-Dong Seoul|1km from city centre
The location is incredibly convenient. The airport shuttle drops you off in Myeongdong, and it's just a short walk to the hotel. There's a 7-Eleven and a subway station right downstairs, making daily life super easy. The room is a bit small, but we had no problem opening both a 28-inch and a 24-inch suitcase at the same time. The window is quite small, but for a trip where you're not spending much time in the hotel, it's perfectly adequate. The bathroom space is decent, but the showerhead is over the bathtub, which can be a bit awkward when showering. Also, Korean toilet paper is really thin, but they give you a generous supply!
FromJPY 13,077
8.9/10Very Good1561 Reviews
City Hall/Myeong-Dong Seoul|0.22km from city centre
The location is excellent! Right downstairs is the 6701 airport shuttle bus stop, and the subway entrance is just outside, super convenient. We booked a room for four people this time, and it was quite spacious – enough to open all three of our suitcases. The service was also great; they cleaned the room daily, and the front desk staff spoke fluent English, making check-in and check-out very smooth! I just forgot to take pictures of the room! I only got shots of the exterior. The Seoul Finance Center is right across the street, you can see N Seoul Tower, and there are tons of restaurants and convenience stores nearby. Plus, there are two Olive Youngs, a Daiso, and even a Chabaidao tea shop!
FromJPY 11,837

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Breakfast

9/10Great3064 Reviews
City Hall/Myeong-Dong Seoul|1.16km from city centre
For this Seoul trip, I chose Nine Tree Premier Hotel Myeongdong 2, and after a 3-night stay, I'm very satisfied overall. The location is excellent, right next to Euljiro 3-ga Station, just a 3-5 minute walk away, making transfers on lines 2 and 3 super convenient. It's about a 10-minute walk to the main shopping streets of Myeongdong, offering a perfect balance of being 'quiet amidst the hustle and bustle'—not as noisy as the core Myeongdong area, but still very accessible. The room was quite spacious for Seoul city standards, around 26 square meters, allowing us to fully open two 28-inch suitcases without them getting in the way. The bedding was clean, and soundproofing was good, ensuring a peaceful night's sleep. The ground floor lobby has direct access to a GS25 convenience store, so if you want a late-night drink or snack, you don't even have to leave the building. Front desk communication was smooth in both English and Chinese, check-in and check-out were quick, and they even helped us store our luggage. The value for money in the Myeongdong area is truly competitive, and I would definitely consider staying here again next time.
FromJPY 15,767
9.1/10Great1707 Reviews
Dongdaemun Market Seoul|2.2km from city centre
The room was very clean and tidy, and the price was just right. It was also very conveniently located, with four subway lines nearby and a convenience store just a short walk away. David at the front desk was very accommodating; even though it wasn't yet 3 PM for check-in, he told us we could check in early because a room was already cleaned. All the staff were very friendly and helpful. It was excellent, and I'll definitely come back again.
FromJPY 10,457
8.7/10Very Good1123 Reviews
City Hall/Myeong-Dong Seoul|1.02km from city centre
I stayed at the Four Points by Sheraton Josun, Seoul Myeongdong for one night before flying out of ICN. My only requirement was that the hotel have easy access to the airport limousine route. While there is a stop a few steps from the hotel, we found that, given the time of our flight the following morning, we ultimately needed to use a different stop. We trekked the extra 10 minutes in the morning with our luggage, which was less than ideal, but ultimately worked out fine. The hotel was easy to access, tucked into a quiet corner of Myeongdong. While we arrived quite late in the evening, the staff was glad to receive us. The check-in instructions were simple and easy. We received a room on the 20th (I think) floor with a lovely view of the city. It was clean and well-appointed with space for four suitcases, which was necessary as we prepared to depart Korea with many new purchases. The famous Myeongdong walking street was only a 7-minute walk away, which is a major selling point. I would definitely recommend this hotel for a solo traveler, a pair, or a couple. The room is small, but clean, and the location is prime.
FromJPY 15,042
9.2/10Great719 Reviews
City Hall/Myeong-Dong Seoul|0.58km from city centre
The hotel has a simple yet stylish design, and the rooms are very clean. The bed and pillows were incredibly comfortable, ensuring a great night's sleep. The room also gets good natural light, with pleasant sunshine during the day. Plus, being on a high floor, I had a great view of the Myeongdong streetscape. The location is super convenient, right below the Myeongdong shopping district. There are plenty of restaurants, shops, and convenience stores, and it's really lively at night. The subway station is also very close by. The hotel staff were very friendly and helpful, and both check-in and check-out were smooth. I'd definitely choose this place again on my next trip to Seoul; it's perfect for first-time visitors to Korea.
FromJPY 36,915
8.6/10Very Good1024 Reviews
Seoul|7.39km from city centre
Upon entering to check-in, there was no proactive greeting. The attitude during check-in was also just so-so. I chose this hotel specifically because it was advertised as a 'Chinese selection,' but I felt their attitude towards Chinese guests was indifferent. Other explanations were general, mainly emphasizing the 11 AM check-out time, warning of a penalty otherwise. Personally, I think the hot water issue, which I'll mention next, is more important than that. Aside from these points, the hygiene was acceptable. The facilities are a bit old. There's a convenience store nearby, and the bus stop downstairs is also very convenient.
FromJPY 7,626
7.9/10Good918 Reviews
Dongdaemun Market Seoul|2.08km from city centre
Beyond the exceptionally friendly front desk staff, almost everything else was a miss. The location is quite remote; even the taxi driver couldn't find it, and it took a lot of effort searching through the small alleys – thankfully, we ran into someone kind enough to point us in the right direction. It's a bit of a walk to the metro station. If you just need a place to crash for one night, it's barely acceptable. The soundproofing is terrible; you can clearly hear neighbors returning in the middle of the night, opening and closing doors, and even taking a shower. The overall experience was very poor.
FromJPY 6,153

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Gym

8.8/10Very Good678 Reviews
City Hall/Myeong-Dong Seoul|1.15km from city centre
I was quite satisfied with my stay at Hotel G2. It's located on a very quiet street, and there are many restaurants tucked away in the alleys behind the hotel. The room size was decent; I could easily lay out two large suitcases on the floor. It's only a few minutes' walk to the nearest subway station, and about a 15-minute walk to the Myeongdong shopping area, which isn't too far at all. Plus, there are plenty of local coffee shops right below the hotel.
FromJPY 12,562
8.9/10Very Good2579 Reviews
Seoul|3.88km from city centre
I took my daughter on a trip to Korea, and a friend recommended this hotel before we left. Although the price was a little high, I still booked it. **Transportation:** From Incheon Airport, if you don't have too much luggage, you can easily take the subway. It's very convenient. A subway ticket is around 5,000 Korean won, which is cheaper than a bus ticket. After exiting the subway, it's about an 8-minute walk to the hotel. **Service:** There's a young man at the front desk who can communicate in Chinese. The staff clean the rooms daily and provide two bottles of water in the fridge. Everyone is very polite. **Amenities:** There's a power outlet on the desk that accepts plugs from my home country (only one, see my photo). There's a slow-charging Type-C port by the bed. The room has a mini-fridge, hairdryer, and kettle. The hotel lobby has a self-service currency exchange machine where you can exchange RMB for Korean won (cash only, no Alipay, etc.). However, the exchange rate is slightly higher than at home. **Dining:** Behind the hotel, there's a food street. There are many reviews on Xiaohongshu. I tried chicken soup, Lee Garden, potato and pork bone soup, and tteokbokki. All were delicious. The tteokbokki was very spicy. The portions were generous! **Local Transport:** I used the subway for all my travels (Gongdeok Station and Mapo Station are both accessible); I didn't use buses. Korea has shared bicycles, so those who can download the app might want to try it. Overall, the hotel is good. **P.S.:** Trip.com's service was also good. They helped me communicate with the hotel regarding my booking, which was very helpful.
FromJPY 13,592
9/10Great1589 Reviews
City Hall/Myeong-Dong Seoul|0.9km from city centre
Originally, I booked a hotel in Gangnam, but considering factors like shopping and sightseeing, I decided to switch to Voco Myeongdong at the last minute. Overall, I'm quite satisfied. In terms of service, from the front desk reception to the lounge, the swimming pool, and breakfast, every staff member was smiling and dedicated to providing excellent service. It was really good. For dining, the breakfast selection was extensive and the food tasted great. Enjoying a hot bowl of Vietnamese pho in the morning was very comforting. The lounge also had a good selection; happy hour offered three hot dishes, along with cold platters, desserts, drinks, and alcoholic beverages, all of high quality. The room was also quite satisfactory. It was well-equipped with all sorts of amenities. The first round of the mini-bar was complimentary every day, and the quality was decent. The smart toilet and bathtub were very convenient. There were also USB and Type-C chargers. The only minor issues were that the USB charging port seemed to be of poor quality and often disconnected. The 0.8m bed was a bit narrow, and there was a slight risk of falling off when turning over. Also, upon check-in, there were two bottles of shampoo and one conditioner in the shower, and I had to inform the front desk to get a bottle of body wash sent up. Furthermore, the swimming pool closes quite early, at 8:00 PM. The location is truly excellent. There's a subway station and several bus stops right downstairs. From the lounge, you can directly see Namsan Tower. Namdaemun Market is right across the street, and it's a direct walk to Lotte and Shinsegae Duty-Free Department Stores, as well as Myeongdong's main shopping street, making it very convenient for shopping. The hotel also has a GS25, Burger King, and coffee shops, making it incredibly easy to grab a bite or a drink. I would definitely choose this hotel again next time.
FromJPY 26,131
9/10Great1074 Reviews
City Hall/Myeong-Dong Seoul|0.72km from city centre
I chose this hotel again, and it felt like rooms were a bit tight during the summer. This time I booked a king-size room; the bed was quite large, but the room itself was a bit small. In hindsight, the first room I stayed in was the most spacious, even though it didn't have a view. Aside from the slightly smaller room, everything else was great. The view outside the window was nice too. I'm not sure if it's because I stay here often, but this time they even gave me complimentary chocolates, which was a lovely surprise. I was very satisfied with the softness of the bed; it was super comfortable to sleep on. The air conditioning in the room was also incredibly powerful; sleeping under the duvet was so refreshing. The room temperature was perfect, to the point where I always had the illusion that it wasn't hot outside, even though Seoul has been scorching recently. The room cleaning was also very timely and done very well. Overall, I still feel it's a great place, and given its excellent location, I'm thinking I'll probably choose to stay here again next time.
FromJPY 20,937
8.9/10Very Good690 Reviews
City Hall/Myeong-Dong Seoul|0.39km from city centre
Traveling with my child during the summer vacation, I specifically booked a deluxe large room, but it still felt quite small. The room was clean and tidy, and someone cleaned it every day, which I was satisfied with. The hotel's location is excellent, directly opposite Lotte Duty Free Shop, and if you turn right out of the hotel and go through the underpass, you'll reach Myeongdong. I highly recommend staying here! A quick tip for everyone: take the 6015 airport bus from Incheon Airport and get off at Euljiro (Myeongdong). My daughter and I made a mistake and got off early at Mapo Station (Garden Hotel), so we had to take bus 261 for more than 10 stops to get back. After getting off, you'll need to go through an underpass to reach the hotel. For your return journey, turn right out of the hotel, then right again at the intersection, and walk straight for about 100 meters to find the 6701 airport bus stop. You can wait for the bus there.
FromJPY 25,382
8.4/10Very Good3133 Reviews
Yeouido/Yeong-Deungpo Seoul|8.19km from city centre
Location: First time staying in Yeongdeungpo; it's a short walk from the airport limousine bus stop so that was convenient. There's a Starbucks and C U convenience store right outside the hotel. YDP station and Lotte Department Store are a short walk away, though I recommend taking a short bus ride to the Hyundai Department Store. It's also near the Yeouido Hangang Park. Room: Layout is a little strange as other reviewers have noted, and indeed there's very little space to open your suitcase. I placed mine at the wardrobe area, which meant it was a little difficult to access the clothes I hung up. I liked the two couches against the window. Toilet: The sink is the first thing you see when you enter the room. I didn't like how the shower and toilet shared a door, and there's no bidet for the toilet. Water pressure and temperature control for both the rain shower and handheld shower were good. Bed: Fairly comfy, however it was the first time I've ever experienced a creaky hotel bed. Miscellaneous: Might be a minor thing for most but the room slippers were a joke...the top part was literally paper and difficult to slip on and off because of the way the paper was folded. Fridge was small and not very cold but did its job. Lobby is small and only has one seating area, so it's not a place to chill or wait around long. Staff were friendly, and I was allowed to check in slightly earlier than 3pm. Checkout was fuss-free.
FromJPY 10,644

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🎼 Top 5 Activities and Landmarks in Seoul

There are countless ways to explore Seoul, but these five capture the spirit of the city beautifully. They’re a mix of urban icons, green spaces and family-friendly experiences that are ideal whether you’re taking it slow or looking for fun things to do in Seoul.

Below, we’re sharing some of the best places to visit in Seoul and a handful of interesting things to do in Seoul—without overthinking it.

N Seoul Tower

N Seoul Tower

N Seoul Tower is one of those places that surprises you even when you arrive with high expectations. You go up and, suddenly, the city unfurls in every direction: skyscrapers, neighbourhoods, mountains… all in a single glance.

A handy tip is to head there at sunset, when the sky changes colour and the lights begin to switch on little by little.

Namsan Mountain Park

Namsan Mountain Park

Namsan Park is the tranquil counterpoint to the tower. Here, the ideal thing to do is to wander the trails at a relaxed pace and let the surroundings work their magic. You’ll find gentle climbs, hidden viewpoints, and spots where you can breathe plenty of peace, despite being right in the middle of the city.

By the way, when the weather’s fine, the path that loops around the mountain fills with locals heading out for an after-work walk.

Gyeongbokgung Palace

Gyeongbokgung Palace

Gyeongbokgung is the quintessential palace: majestic, elegant, and filled with nooks that feel like they’re from another era.

Watching the changing of the guard is one of those subtle details that offer plenty of photo opportunities, especially if you’ve got your camera handy. And if you fancy getting into the spirit even more, you can rent a hanbok and get in for free, which always has its charm.

LEGOLAND® Korea Resort

LEGOLAND® Korea Resort

If you’re travelling with kids (or fancy bringing out your inner child), LEGOLAND® Korea is one of those days out that never fails.

The park is well-organised and features attractions for different ages, so you don't have to improvise all the time.

What's more, the curious thing is that many areas are built from thousands of LEGO bricks and, sometimes, you find yourself gazing at the details for a while without meaning to.

Myeongdong Nanta

Myeongdong Nanta

Nanta is one of Seoul’s most fun shows. You don’t need to understand Korean, because it’s all about rhythm, physical humour and a staging that blends cooking, percussion and a few eccentric touches that work surprisingly well.

Before you head in, have a look at the schedule because there are several shows and they sell out quickly.

🎵 Seoul, the Capital of K-pop and Korean Pop Culture

Collage featuring a group of Korean musicians under neon lights and a singer playing the keyboard at a brightly lit concert

Seoul has been setting trends for years without trying too hard. From music and TV series to fashion and themed cafés that look like film sets, the city has become a magnet for fans from all over the world.

And the interesting thing is that, beyond the touristy stuff, there are loads of geeky things to do in Seoul, unique nooks and cafés to visit in Seoul that reveal a more creative side of the city. Now, if you fancy something more alternative, there are also non-touristy things to do in Seoul that fit perfectly with this pop vibe.

⭐ K-pop routes in Seoul: shops, studios and iconic areas

K-pop routes are pretty much a must-do if you’re even slightly interested in Korean culture. Every neighbourhood has its own “ecosystem”, and if you venture out a bit, you’ll end up discovering studios, idol cafés and shops hiding real treasures.

  • Hongdae: street performances, photocard shops, and venues where rookie groups put on mini shows. Sometimes you’ll bump into fans waiting for a trainee to come out.
  • Gangnam: recording studios, famous agencies such as SM or JYP in the neighbourhood, and cafés frequented by idols. Everything here has a more 'pro' vibe.
  • Myeongdong: album shops, collectables and official merchandise. It’s easy to lose track of time browsing shelves with albums by BTS, BLACKPINK, Stray Kids or NewJeans.

By the way, if you're into photos, there are several murals dedicated to well-known bands that are perfect for Instagram.

☕ Themed cafés and geeky things to do in Seoul

Themed cafés are a world of their own. Stepping into many of them feels like walking into a scene from a drama or a manga panel. Some are elegant, others are pure fantasy, and others, quite frankly, leave you wondering whether you’re in a café or a museum of Korean aesthetics.

  • Beautifully designed cafés: minimalist, light-filled, serving smooth coffee and perfect pastries (Seongsu and Ikseon-dong are brimming with them).
  • Animal cafés: cats, dogs and even fennec foxes in some. Ideal if you fancy a quiet, different experience.
  • Cafés inspired by dramas or manga: themed décor, photo sets and character-inspired drinks.
  • Amusement arcades and gaming centres: perfect for a rainy afternoon. Rhythm games, dance machines, and classics that never go out of fashion.

If you have time, try combining some café-hopping with a stroll around Hongdae.

It’s one of those neighbourhoods where, without looking for anything in particular, you end up finding something that puts a smile on your face.

🌡️ Best Time to Visit Seoul

Seoul is a city that changes dramatically with the seasons, almost as if it had four distinct personalities. Some people prefer the colourful charm of spring, others revel in the vibrant summer atmosphere, and many visit in autumn because everything comes together.

That said, even in the depths of winter, you’ll find things to do in Seoul in winter that are worth your while.

Here’s a quick guide to help you get your bearings:

Season

Climate and temperatures

Notes

Activities and Festivals

🌸 Spring (March–May)

Mild, sometimes rainy, 8–20 °C

A very popular season for cherry blossom

Hanami in parks, strolls through palaces, terrace cafés

☀️ Summer (Jun–Aug)

Hot and humid, 22–30 °C

Buzzing atmosphere, but occasional monsoon downpours

Festivals, night-time activities, air-conditioned shopping centres

🍁 Autumn (Sep–Nov)

Cool and stable, 10–22 °C

For many, the best time

Autumn foliage, hiking in Namsan/Bukhansan, cultural visits

❄️ Winter (Dec–Feb)

Cold and dry, –5 to 5 °C

Fewer tourists and lower prices

Christmas markets, ice skating, hot street food, spas and jjimjilbang

Book activities and experiences in Seoul all year round with Trip.com.

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🚄 Day Trips from Seoul

Hwaseong Fortress in Suwon, illuminated at night, reflected in the water, with a starry sky in the background

One of Seoul’s perks is that, as soon as you venture a little beyond the centre, the atmosphere changes in an instant. Suddenly you go from skyscrapers and neon to peaceful mountains, traditional villages and coastal areas where life moves at a much slower pace.

And the great thing is that all these getaways work just as well for trips of every kind: on your own, as a couple, with the family, or with friends who want to see a little more of the country.

Paju and the DMZ: recent history and wide-open landscapes

It’s an intriguing day out, as it blends nature with one of the most delicate episodes in Korean history. The journey isn’t long—about an hour or so depending on the route—and the visit leaves very different impressions depending on what interests you.

  • Average travel time: 60–90 minutes
  • Transport: official bus tour or Gyeongui–Jungang Line to Imjingang Station + shuttle

Unmissable:

  • Dora Observatory, with views that will amaze you at how close everything appears.
  • The Third Infiltration Tunnel, probably the most striking part of the tour.
  • The Freedom Bridge, filled with messages and ribbons bearing wishes for reunification.
  • Heyri Art Valley, a very tranquil artists' village; pop into any gallery and you'll notice everything has an experimental feel that's quite different from what you find in Seoul.

Suwon: temples, fortresses and tradition

Suwon is one of those places where you can easily while away half a day without glancing at the time. It’s steeped in history, dotted with temples, and has that irresistible blend of a modern city and a historic heart that always draws travellers in.

  • Average journey time: 40–60 minutes
  • Transport: Metro Line 1 or ITX Saemaeul train

Unmissable:

  • Hwaseong Fortress, a UNESCO World Heritage site, perfect for an unhurried stroll along its walls.
  • Hwaseong Haenggung Palace, with spacious courtyards and halls where the courtly life of the era still lingers in the air.
  • The traditional streets of the historic centre, perfect for sampling Korean sweets that don’t usually feature in the guidebooks.

Incheon and Wolmido: sea, seafront promenade and a relaxed atmosphere

When you fancy seeing the sea without going too far, Incheon is the simplest option. What’s more, Wolmido has that slightly retro beach vibe that pleasantly surprises many people.

  • Average journey time: about 60 minutes
  • Transport: Metro Line 1 or Airport Railroad Express (AREX)

Unmissable:

  • Wolmido’s seaside promenade is a very pleasant place for a walk, with boats entering and leaving the harbour.
  • Wolmi Theme Park, small but spot-on if you’re travelling with kids or want to hop on a couple of rides without any fuss.
  • Seafront cafés where you can while away half an hour watching people go by.
  • Incheon’s Chinatown, boasting a culinary scene that’s a complete departure from what you usually find in Seoul.
Seoul Metro

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