Top Things to Do in Seoul: Best Activities & Must-Sees
Seoul quickly pulls you in. You might arrive thinking of K-pop and neon lights, but soon you’re planning your days to make the most of the city.
From royal palaces and the N Seoul Tower to lively areas like Gangnam, Seoul mixes history, shopping, cafés and street life.
Read on for simple itineraries, key neighbourhoods and ideas to suit every taste.
🎫 Popular Things to Do in Seoul at Great Prices
- 🏙️ N Seoul Tower – Seoul 🏞️ From £9.11 – Stunning panoramic city views, perfect at sunset.
- 🌳 Namsan Mountain Park – Seoul 🌿 Free entry – A peaceful walk in nature with great views.
- 🏯 Gyeongbokgung Palace – Seoul 🏰 From £4.20 – Discover Korean history and royal gardens.
- 🎢 LEGOLAND Korea Resort – Chuncheon 🎠 From £12.47 – Fun for all ages with themed rides.
- 🛍️ Myeongdong – Seoul 🏙️ Free entry – A lively area for shopping and street food.
- 🌴 Nami Island – Chuncheon 🚤 From £8.78 – Walks through beautiful natural scenery.
🗓️ What to Do in Seoul Based on Your Stay
The number of days you need to explore Seoul really depends on your travel style. Some opt for a whistle-stop visit with 1 day in Seoul, others prefer a 3-day Seoul itinerary to see the essentials without rushing, and then there are those who savour a 5- or 7-day Seoul itinerary to mix temples, cafés and modern neighbourhoods.
Here’s a table to guide you based on the type of trip you’re looking for:
Duration | Couple | Family | Friends | Solo |
1 day | Historic centre (Gyeongbokgung Palace) + stroll through Bukchon + sunset at N Seoul Tower | Gyeongbokgung Palace + Namsan Mountain Park | Jung-gu + Myeongdong + Nanta at night | Myeongdong + N Seoul Tower + night-time street wandering |
3 days | Romantic itinerary: palaces, Namsan, cafés in Ikseon-dong | Palaces + N Seoul Tower + Family-Friendly Neighbourhoods in Mapo | Hongdae (K-pop neighbourhood) + Myeongdong + nightlife area | Jung-gu + Hongdae + Gangnam (fashion district) |
5 days | Add Han River cruise + cafés and viewpoints | Parks and museums + fun activities | Night in Hongdae + Shopping in Myeongdong/Gangnam | Cultural routes + hidden markets and cafés |
7 days | Combine Gangnam with traditional neighbourhoods + a day trip | Family excursions (LEGOLAND® Korea Resort, theme parks) | Nightlife, geeky experiences (K-pop shops, arcades) + the DMZ | A full week with the DMZ + museums + hiking in Namsan/Bukhansan |
10 days | More time for cafés, markets and romantic outings | City + nature + a free day in children’s play areas | Alternative neighbourhoods (Seongsu, Ikseon-dong) + cultural activities | Explore less touristy neighbourhoods, temples and local routes |
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Seoul's Top Attractions and Tours
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🔥 Must-Visit Districts in Seoul
Seoul is a city of distinct neighbourhoods, almost like little versions of the city within the city. Each area has its own character: shop-till-you-drop, K-pop on every corner, nightlife, traditional temples, or that alternative vibe that hooks you from the first step.
The best part is that, whatever you’re looking for, there’s always a neighbourhood that suits you. Below, you’ll find a selection of the best neighbourhoods in Seoul and the areas to visit in Seoul to enjoy.
Myeongdong: Seoul’s best shopping district for shopping and street food
Myeongdong is Korea’s ultimate shopping mecca. Perfumeries, Korean cosmetics, clothing, gadgets, and an atmosphere that becomes even more lively when evening falls. The charm lies in wandering among the street-food stalls: spicy skewers, honey-filled hotteok, or spiral potatoes you see everywhere.
Heads up: this neighbourhood was, for decades, the epicentre of youth fashion in the city, and it’s still one of the most visited spots for Asian travellers.
If you love mixing a bit of shopping with tasty bites, you’ll have a brilliant time here.
Hongdae (Mapo-gu): Seoul’s arts district and K-pop neighbourhood
Hongdae is pure creative energy. Murals, geeky shops, themed cafés and live music everywhere.
It's Seoul's K-pop neighbourhood, where young artists put on their own mini street concerts and where you'll always stumble upon something quirky without even trying.
Plus, it’s Seoul’s party district for many university students, so after dark it completely changes its vibe. Did you know several Korean stars started performing here before they became famous?
Gangnam: Seoul’s fashion and business district
Gangnam is the city's most polished side. Enormous shopping centres, luxury boutiques, corporate tech, and an upmarket lifestyle that's evident even in the cafés.
Here, everything seems designed to stay one step ahead, from futuristic canopies to the medical and beauty clinics that fill the district. If you’re interested in Seoul’s fashion district, this is the place for you.
Did you know that PSY’s famous song Gangnam Style was inspired by this region?
Jung-gu and Insadong: the historic heart and cultural things to do in Seoul
Jung-gu and Insadong capture the most traditional essence of Seoul. Narrow streets brimming with craft shops, temples that appear almost by surprise, beautiful hanok houses, and museums that help you understand how the city has changed.
It’s a neighbourhood to wander through without rushing, taking in the details: a hand-carved stamp, a traditional tea stall, a corner hung with lanterns.
It’s also one of the city’s most important cultural hubs.
Itaewon and the surrounding area: Seoul’s gay neighbourhood and international nightlife
Itaewon is probably Seoul’s most diverse neighbourhood. International restaurants, bars that are very different from one another, small galleries, and a social scene that never sleeps—even on weekdays.
By the way, Seoul’s gay neighbourhood is also located here, with lively venues and a safe, welcoming atmosphere. Did you know that, thanks to its cultural mix, many expatriates choose to live in this area?
If you fancy a lively night out with people from all over the world, Itaewon is a safe bet.
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Our Top Picks
5 star
Very Good925 Reviews
Dongdaemun Market Seoul|2.34km from city centre
Overall, my experience was great. The room was clean and quite spacious, and the soundproofing was decent. The hotel has all the necessary amenities, including excellent fitness facilities and a pool with a great view. The location is very convenient, with subway and bus stations nearby, as well as a direct airport shuttle. The hotel staff were very friendly and helpful; check-in at the front desk was quick, issues were addressed promptly, and housekeeping was thorough.From€309
Great697 Reviews
City Hall/Myeong-Dong Seoul|0.73km from city centre
Let's start with the pros:
1. The hotel's location is excellent, right behind Shinsegae Department Store, and only about a 5-minute walk to Myeongdong shopping street.
2. There's a subway station downstairs, and the surrounding area offers plenty of dining, entertainment, and shopping options.
3. The hotel's style leans more towards medieval Baroque. If you're not particularly fond of this somewhat quirky decor, I'd suggest reconsidering. However, for a unique travel experience, this hotel is definitely a plus.
4. There are three Michelin-starred restaurants right on the hotel's upper floors, making it very convenient for food lovers.
Cons:
No significant issues with the hotel.
Worth staying, haha!From€307
Very Good525 Reviews
Yongsan/Itaewon Seoul|3.44km from city centre
Facilities: The hotel is well-equipped. Although it's located halfway up a hill, there's a shuttle bus for tourists to Myeongdong and Hannam-dong, and it's also very convenient to call an Uber or a taxi right outside. If you don't go out, you can easily spend half a day at the hotel's swimming pool and gym during the day, and the lobby bar in the evening has a great ambiance with live music.
Ambiance: The hotel has a very old-money feel. The window views are beautiful, and the colors of the mountain forest change with the seasons, which I imagine would also change one's experience of the hotel. The rooms are very beautiful; I highly recommend a mountain-view room.
Service: The service is exceptionally attentive, breaking away from traditional Korean service. There are staff members at every point, especially in the gym and dining areas, who guide you, so you won't feel lost or confused when you go by yourself.From€442
Amazing618 Reviews
City Hall/Myeong-Dong Seoul|0.3km from city centre
The room was clean and tidy, and it was cleaned twice a day with water replenished promptly. Most importantly, it's very close to Lotte Duty Free, so after shopping, you can drop off your purchases at the hotel and continue shopping. It's also very near Myeongdong Food Street, making shopping incredibly convenient. The hotel even gave chocolates and a small dress to our child during check-in. I will definitely stay here again next time I visit Seoul.From€497
Very Good407 Reviews
Yongsan/Itaewon Seoul|4.43km from city centre
Mondrian Seoul Itaewon was such a great surprise. The design of the hotel is stunning — every corner feels thoughtfully curated and different from the usual hotel experience.
The atmosphere is vibrant yet relaxed, and the overall experience feels very premium without being too formal. Everything from the rooms to the common areas has a cool, modern edge that we really enjoyed.
Definitely a perfect spot if you’re looking for a hotel with personality in Seoul. Would happily come back.From€253
Great1098 Reviews
Dongdaemun Market Seoul|2.68km from city centre
This stay exceeded my expectations. The hotel's location is excellent, close to shopping districts and transportation hubs, making getting around very convenient. The room was meticulously cleaned, odor-free, and the bathroom had a separate wet and dry area. The mattress was just right, not too soft and not too hard, ensuring a good night's sleep. The front desk staff were efficient with check-in, had a gentle demeanor, and were quick to address any requests. Overall, the experience was fantastic. I highly recommend it for both business trips and tourism.From€598
Business travel
Very Good971 Reviews
City Hall/Myeong-Dong Seoul|0.17km from city centre
The location of New Seoul is excellent, with subway lines 1, 2, 3, 4, and 5 nearby. There's a very enthusiastic woman at the front desk who speaks Chinese. You can only top up your Wowpass at the front desk, not your Tmoney. There's a conveniently located Olive Young not far from the hotel. Cheonggyecheon Stream is just a 3-5 minute walk away, perfect for an evening stroll. Gwanghwamun and Gyeongbokgung Palace are about a 15-minute walk, and you can exit through the side gate of Gyeongbokgung to reach Bukchon Hanok Village. Myeongdong is also roughly a 15-minute walk, and Lotte Duty Free is very close to the hotel. The bedding is very comfortable.From€132
Very Good1695 Reviews
City Hall/Myeong-Dong Seoul|1.61km from city centre
Taking the 6015 bus from Incheon Airport T1 is super convenient as it drops you right at the hotel entrance. For the return trip, you can catch the bus from the same stop, it's a loop service back to the airport. The hotel is also very close to the subway, which is a big plus.
We booked a total of five nights, with four nights in one room and the other night separately. Both rooms were identical. They were spacious enough, and the toiletries were complete, though the slippers were a bit thin. The toilet's refilling sound was a bit loud, and I didn't like that the bathroom exhaust fan couldn't be turned off. The pillow situation was a bit awkward too, with one low pillow and two high ones. On the positive side, all the staff members were numerous and very diligent.From€176
Very Good1123 Reviews
Jongro / Insadong Seoul|1.15km from city centre
Location:
This hotel was very close to Seoul station (15 minutes by car).
Euljiro station (10 minutes walking distance).
Attractions:
1. MYEONGDONG-Everything is at Myeongdong including the banana milk at Olive Young; Laneige stores, a thrift store; the food street with the new crocs-style cake, chicken skewers; and great Korean fried chicken 🍗, tteokbokki and fishcakes, and the marshmallow ice cream.
2. The tourist information centre is about 200m from the hotel. Here, you get information and maps and overall clear direction. The staff is very helpful.
3. Great restaurants like KUT (quite literally around the corner), and a Michelin restaurant about 400m away as well as salad bar and coffee shops.
4. Shinsegae
5. A river runs infront of the hotel
6. Historical museums and parks
The actual hotel and room:
The hotel was very easy to find and the receptionist was helpful. The food was nice; there was enough veggies and the eggs smelled alright. They did not have a tea selection unfortunately but the soup tasted quite nice although I am not sure what it was-maybe creamed corn and potato.
The room was alright and looked just as pictured but it initially smelled like a rat died on the rug(that could be because it had no windows and felt a bit suffocating but the developing plot area beside the hotel kinda also smelled like that). It became less obvious on day 2.
Overall, I would definitely return to this hotel.From€91
Very Good1840 Reviews
City Hall/Myeong-Dong Seoul|0.5km from city centre
I had actually noticed this hotel before. I used to stay at a hotel nearby and even came into this one specifically to take photos with the super-sized Brown bear in the lobby. So, before this trip, I made sure to look it up, and to my surprise, I was lucky enough to book a themed room! They said it would be a random rabbit or bear theme, but I was so fortunate to get my favorite Brown bear themed room.
Check-in was at 3 PM, but I arrived at 2:20 PM and they actually let me check in early. The hotel staff were all very enthusiastic and always greeted me politely when I entered or left.
The themed rooms are all on the 14th floor, and as soon as you step out of the elevator, you're greeted by adorable plushies. The room itself was incredibly cute, like stepping into a fairy tale and becoming good friends with Brown bear. The giant Brown bear on the sofa was super cute, and I also loved the blue sofa, though it showed some signs of age.
The room facilities were all great, especially the TV channels – there were so many! For someone like me who loves to stay in the hotel, this was fantastic. There were even three or four channels with Chinese dramas, and even more movies and Korean dramas.
The bathroom facilities were also good. I really liked that the bathtub and shower were separate; I don't like showering while standing in a tub. The only downside was that the exhaust fan was a bit noisy.
I also have to praise their housekeeping speed. At other hotels, sometimes you put up the 'clean my room' sign and it doesn't get cleaned for hours, but here, it was always done very quickly and was spotlessly clean. I was particularly satisfied with this.From€145
Very Good2142 Reviews
City Hall/Myeong-Dong Seoul|0.67km from city centre
【Review of Hotel Sky Myeongdong, Seoul, Korea】— A City Choice with Excellent Location but Room for Improvement
For my recent trip to Seoul, I stayed at the highly recommended Hotel Sky Myeongdong. My overall experience can be described as a mix of pros and cons, making it suitable for travelers who prioritize convenience but don't have high demands for facilities.
🌟 Location: An Unbeatable, King-Tier Advantage
The hotel's biggest highlight is definitely its location! Situated in the heart of Myeongdong, it's a 3-minute walk to Myeongdong Station (Subway Line 4) and a 5-minute walk to Lotte Duty Free Shop and Shinsegae Department Store. The surrounding area is bustling with restaurants, convenience stores, currency exchange booths, and cosmetic shops. For avid shoppers and first-time visitors to Seoul, this location is a lifesaver, allowing you to shop until 10 PM and return to the hotel without any hassle.
🏨 Room Experience: Small but Complete, Manage Your Expectations
I stayed in a standard double room, which was about 18㎡, typical of a Korean city hotel – small but fully equipped. The bedding was clean and comfortable, and soundproofing was decent (though street-facing rooms had some traffic noise). However, the facilities clearly showed their age: drainage in the bathroom was a bit slow, some power outlets had poor contact, and the air conditioning was somewhat noisy. A highlight was the window view from the upper floors, offering a scenic overlook of Myeongdong's nightscape, great for photos.
💁 Service and Facilities: Standard Business-like Approach
The front desk offered Chinese and English services, making communication smooth, but the staff's attitude was rather robotic, lacking warmth. The hotel provides a basic gym and a coin-operated self-service laundry room, suitable for long-term guests. Breakfast options were limited, mainly consisting of Korean side dishes, bread, and salads, with average taste. I'd recommend trying local breakfast spots instead.
⚠️ Minor Drawbacks: A Question of Value for Money
The weekday rate was around 150,000 Korean Won per night (approximately 800 RMB), which is a mid-range price for the Myeongdong area. However, the aging facilities diminished its value for money. Additionally, the hotel does not provide disposable toothbrushes, so you need to bring your own, and elevator wait times can be long during peak hours.
📌 Summary: Who is it for? Who is it not for?
✅ Recommended for: First-time visitors to Korea, those primarily focused on shopping, and travelers who highly prioritize location.
❌ Not recommended for: Those seeking a luxurious experience, who value spacious rooms, or are extremely light sleepers.
Overall Rating: 3.5/5
The location advantage is excellent, but if the hotel were to invest in facility renovations, the experience would improve significantly. It's a good option for a short stay, but for longer trips, it's advisable to compare with newer hotels in the area.From€154
Very Good3256 Reviews
City Hall/Myeong-Dong Seoul|1.57km from city centre
We booked a quad room for two girlfriends and two older kids for a 5-night stay. We didn't want to be exhausted during the day and then not sleep well at night.
This hotel happened to have four beds, which was perfect for us.
We checked in late, almost at midnight. Initially, they assigned us an old, rundown room on the 8th or 9th floor. As soon as I walked in, there was this unpleasant smell, like someone who hadn't showered in a while had been staying there.
The whole room had this dark, moody vibe, like something out of a Wong Kar-wai film, or an old, creepy hotel room from a vintage Hong Kong horror movie. Plus, three beds were on one side, and the fourth bed was in a separate alcove, like a hidden bed. I was so speechless at the time that I forgot to take photos, but it was so dim and eerie that I didn't even want to.
I immediately called the front desk and told them we couldn't accept the room and asked for a change. The front desk said they didn't have any more quad rooms. I then suggested a twin room instead.
The front desk fiddled around for about a minute and then told me they had another room, which would be a bit smaller than the current one (though it actually turned out to be bigger than that 'horror movie' room). I said we'd go take a look first, and that's the quad room shown in the picture.
The room was quite spacious, and it even had a Japanese-style raised platform where we could sit and eat.
The front desk told me at the time that I'd have to pay an extra fee, a few hundred or a few thousand Korean Won, I don't remember exactly. Given the situation, I had to agree. However, I mentioned to the front desk that the previous room had that unpleasant smell. The front desk said he'd go check it out, and if it really did, he wouldn't charge the extra fee. He took the room card and seriously went to investigate. When I asked him again later, he said I didn't need to pay the extra charge.
The hotel's location is just average. From the airport, you take bus 6015 to the drop-off point, then you have to walk forward, cross the road, and go through a very long alley to reach the hotel.
I tried taking the subway once. Although the subway station sign seemed close, you have to walk a very, very long way once you're down in the station (all Korean subways are like this). I don't recommend it.
I took the hotel shuttle to Myeongdong once, which was quite convenient, but you have to keep track of the schedule.
There's a CU convenience store right downstairs from the hotel, but there's an older man working there who isn't very friendly towards Chinese people.
Overall, for the five days we stayed, apart from the initial room change hassle, it was acceptable. The cleanliness was probably on par with a typical 7 Days Inn in China back in the day.From€153
Family friendly
Great3046 Reviews
Dongdaemun Market Seoul|2.61km from city centre
Hotel Skypark Kingstown Dongdaemun is an amazing hotel! It is about a 10 minutes walk to 2 different subway stations. There are also plenty of eateries and coffee kiosks nearby. The breakfast spread is also great, there is a great mix of Korean and international food. For smokers, there is a smoking lounge of every floor of the hotel. There is also a communal kitchen on every floor, you can get those famous Korean instant noodles from the convenience store at the lobby and have the noodles in the kitchen. Room size is decent, my trip was 8 days with lots of shopping and there was still enough space to open 4 luggage. And Dongdaemun is an area that becomes lively at night, and the huge wholesale centers are right next door. Oh yes you can see the Cheonggyecheon stream from the room window, depending on which wing you are staying at. There is also a fantastic view from the hotel breakfast restaurant. And you can walk to Gwangjang Market. There are so many good things about this hotel!From€129
Very Good450 Reviews
Dongdaemun Market Seoul|2.12km from city centre
There's a microwave and a coffee vending machine on the floor, which is very convenient. The CU Mart is right next door. Most of the guests when I stayed there were Japanese. The room was very clean. I was happy to find a large full-length mirror in the room. There's also a smoking area with benches right next to the hotel, so you can sit and smoke nearby. You can flush toilet paper down the toilet, but it's close to the bed and has a sliding door, so you might need to be a bit careful when doing number two 😭. I'd like to stay here again.From€68
Great1088 Reviews
City Hall/Myeong-Dong Seoul|0.9km from city centre
Location is perfect and unbeatable! Good comfortable beds with decent sized room. However, the breakfast is absolutely awful. Toaster is broken, no sugar and poor service staff. Terrible and limited selection of food. Do yourself a favour and do not buy their breakfast. Quality is really bad! Also, the bathtub was small and high which was a danger to my mum. Lastly, front of hotel is a tiny slip road which Uber cabs do not wish to come in. Otherwise, do choose this just for location if nothing else.From€199
Great1180 Reviews
City Hall/Myeong-Dong Seoul|0.48km from city centre
The Stanford Hotel Myeongdong boasts an excellent location. It's just a few minutes' walk to Euljiro 1(il)-ga Subway Station, which is on Line 2 and connects to Line 4 for Myeongdong Station and Seoul Station. Myeongdong Shopping Street is right downstairs, making dining, shopping, and getting around incredibly convenient. The airport limousine bus stop is also close by, located right in front of the Ibis Hotel.
The room was clean, tidy, and well-lit, with floor-to-ceiling windows offering city views. The bedding was comfortable. The front desk staff were friendly, and there was even an uncle who spoke Chinese, making communication very smooth. The hotel is well-equipped with amenities like a laundry room and a gym.
The only minor drawback is that the room is a bit small; it was a little inconvenient to walk around once we had two 24-inch suitcases open. Overall, it offers great value for money. If you're visiting Seoul and prioritize convenience, I highly recommend staying here.From€199
Very Good718 Reviews
City Hall/Myeong-Dong Seoul|0.39km from city centre
Although the room rates were quite high during the summer holiday, choosing this hotel was absolutely worth it for its location. It's incredibly convenient, literally a two-minute walk to Lotte Department Store. When you're tired from shopping, you can just pop back to the hotel for a rest before heading out again. Myeongdong is right across the street; you just need to use the underpass. There's also the popular MGC coffee shop nearby. The bus stop right outside Lotte makes it easy to get anywhere, and the subway station is also very close. We even took a taxi to Gyeongbokgung Palace and N Seoul Tower when we first arrived because we weren't familiar with the area, but they're actually not far at all. The hotel staff were friendly and always greeted us, and you need a key card to use the elevator. Our room had a street view. I would definitely choose this hotel again if I have the chance.From€193
Very Good372 Reviews
City Hall/Myeong-Dong Seoul|1.04km from city centre
Great value for money, unbeatable location – it's quiet despite being in a bustling area, and there's a 7-Eleven right across the street which is super convenient. They have a self-service laundry room downstairs for 5,000 KRW per use. Free ice and a microwave, plus a handy luggage scale. Check-in is self-service at the front desk with an easy-to-use machine that supports Chinese, English, and Japanese. Simple breakfast included. The bathroom is a wet/dry separation with a Japanese-style soaking tub. Free luggage storage and universal adapter loans are also available.From€183
Breakfast
Great3111 Reviews
City Hall/Myeong-Dong Seoul|1.16km from city centre
The location is great, just a five to six-minute walk to Myeongdong shopping street, and a few more minutes to Lotte Department Store and the duty-free shop. It's also quite close to Dongdaemun; a taxi ride costs only a few dollars. The room is spacious for a Korean hotel, big enough to fully open a 30-inch suitcase. To store luggage, you need to go to B3 where there are lockers that are easy to use and very convenient. There's a small convenience store in the hotel lobby, which is handy for grabbing some snacks when you're tired from returning to the hotel. There are also many restaurants nearby.From€170
Great1715 Reviews
Dongdaemun Market Seoul|2.2km from city centre
Hygiene: The room was cleaned very well, almost like a Japanese-style hotel.
Facilities: The lobby offers complimentary ice and coffee. There's also free filtered ice water available on each floor, which is very convenient. Ice water is definitely a must-have in Seoul during the summer.
Location: It's about a 10-minute walk from DDP, and there are subway stations both in front and behind the hotel, making transportation easy.From€117
Very Good1122 Reviews
City Hall/Myeong-Dong Seoul|1.02km from city centre
I stayed at the Four Points by Sheraton Josun, Seoul Myeongdong for one night before flying out of ICN. My only requirement was that the hotel have easy access to the airport limousine route. While there is a stop a few steps from the hotel, we found that, given the time of our flight the following morning, we ultimately needed to use a different stop. We trekked the extra 10 minutes in the morning with our luggage, which was less than ideal, but ultimately worked out fine. The hotel was easy to access, tucked into a quiet corner of Myeongdong. While we arrived quite late in the evening, the staff was glad to receive us. The check-in instructions were simple and easy. We received a room on the 20th (I think) floor with a lovely view of the city. It was clean and well-appointed with space for four suitcases, which was necessary as we prepared to depart Korea with many new purchases. The famous Myeongdong walking street was only a 7-minute walk away, which is a major selling point. I would definitely recommend this hotel for a solo traveler, a pair, or a couple. The room is small, but clean, and the location is prime.From€224
Great709 Reviews
City Hall/Myeong-Dong Seoul|0.58km from city centre
We stayed at Aloft by Marriott Myeongdong for 5 nights. The location is unbeatable - convenient 5 mins walk to the main Myeongdong shopping and eating area. Around 7 minutes walk to Lotte Department Store and Shinsegae. The staff at front desk are all very courteous and nice. The rooms are clean and tidy. One thing though they will not touch our personal things in the bathroom, such as my hair curler was laying on top of some dirty towels and upon returning to my room, my curler and the dirty towels were left at the same spot. But their service is excellent - the first night we stayed the air-con was too hot and changing the thermostat did not work. So we called reception and stated the issue. They promptly sent a technician up to help fix the air-con, which afterwards worked fine, and the rooms were cool and we all slept very well. There's not a whole lot of facilities except a small gym though. Overall, a very nice stay at this hotel where the staff are attentive and nice, and they all speak fluent English. We'd choose this hotel again on our next stay in Seoul.From€332
Very Good1048 Reviews
Seoul|7.39km from city centre
Stayed another night, nothing much to add. The facilities are decent, and the hygiene is acceptable. If you get a twin room, it's very quiet as it faces the community behind. The service is standard. There are convenience stores, coffee shops, and a subway station nearby, so it's a pretty good choice. It's a bit far from the main tourist attractions, but very close to Seongsu-dong.From€49
Good915 Reviews
Dongdaemun Market Seoul|2.08km from city centre
Beyond the exceptionally friendly front desk staff, almost everything else was a miss. The location is quite remote; even the taxi driver couldn't find it, and it took a lot of effort searching through the small alleys – thankfully, we ran into someone kind enough to point us in the right direction. It's a bit of a walk to the metro station. If you just need a place to crash for one night, it's barely acceptable. The soundproofing is terrible; you can clearly hear neighbors returning in the middle of the night, opening and closing doors, and even taking a shower. The overall experience was very poor.From€49
Gym
Very Good690 Reviews
City Hall/Myeong-Dong Seoul|1.15km from city centre
It was pretty clean overall, but I was assigned a corner room, probably because I checked in late. The room was a bit small, but it had a view of Namsan Tower. There's a small garden on the top floor in the open-air smoking area, which also offers a view of Namsan Tower. Downstairs, there's a coffee shop with affordable and delicious coffee; I saw many locals buying coffee there. It's not far from Myeongdong shopping street and night market, about a 10-15 minute walk.From€138
Very Good2547 Reviews
Seoul|3.88km from city centre
I took my daughter on a trip to Korea, and a friend recommended this hotel before we left. Although the price was a little high, I still booked it.
**Transportation:** From Incheon Airport, if you don't have too much luggage, you can easily take the subway. It's very convenient. A subway ticket is around 5,000 Korean won, which is cheaper than a bus ticket. After exiting the subway, it's about an 8-minute walk to the hotel.
**Service:** There's a young man at the front desk who can communicate in Chinese. The staff clean the rooms daily and provide two bottles of water in the fridge. Everyone is very polite.
**Amenities:** There's a power outlet on the desk that accepts plugs from my home country (only one, see my photo). There's a slow-charging Type-C port by the bed. The room has a mini-fridge, hairdryer, and kettle. The hotel lobby has a self-service currency exchange machine where you can exchange RMB for Korean won (cash only, no Alipay, etc.). However, the exchange rate is slightly higher than at home.
**Dining:** Behind the hotel, there's a food street. There are many reviews on Xiaohongshu. I tried chicken soup, Lee Garden, potato and pork bone soup, and tteokbokki. All were delicious. The tteokbokki was very spicy. The portions were generous!
**Local Transport:** I used the subway for all my travels (Gongdeok Station and Mapo Station are both accessible); I didn't use buses. Korea has shared bicycles, so those who can download the app might want to try it.
Overall, the hotel is good.
**P.S.:** Trip.com's service was also good. They helped me communicate with the hotel regarding my booking, which was very helpful.From€126
Great1635 Reviews
City Hall/Myeong-Dong Seoul|0.9km from city centre
The hotel is conveniently located near three subway exits, with the one featuring an elevator directly across the street. Nearby, you'll find the Shinsegae Duty-Free Shop and Olive Young. The front desk staff are fluent in English, which made me realize my own English speaking skills need work! I was unsure how to order food delivery and asked the kind lady at the information desk for help on my phone. She even recommended some delicious fried chicken, and I happily enjoyed it in my room while watching TV. Although the room doesn't have a microwave, the hotel restaurant on the 2nd floor can help heat things up – the service was excellent. The hotel also offers a free pool and gym, but we didn't have time to use them during our trip. The only downside was the slightly higher price during the summer holidays; otherwise, everything was perfect. The bedding was great. We were two people and didn't have a twin room initially, but the front desk noticed and immediately asked if we wanted to switch, then arranged a twin room for us. There's a GS25 convenience store right in the hotel lobby, which is super handy, and a Burger King next door. I would definitely choose to stay here again.From€224
Great1075 Reviews
City Hall/Myeong-Dong Seoul|0.72km from city centre
An all-around amazing option for 1st time visitors. I’ve seen nothing but hospitality and top notch service from the staff. The breakfast has a good variety of options (I’ve seen many 4-star hotels do less with it). The hotel is very clean and spacious. No noises from the adjacent rooms whatsoever, so I could really relax after the long days of exploring the city.
The area is very walkable, and you can get to Euljiro and Myeongdong stations within minutes.
If you don’t mind the occasional hustle and bustle in the street in the evening, then this is a solid option for your stay in Myeongdong.From€308
Very Good3129 Reviews
Yeouido/Yeong-Deungpo Seoul|8.19km from city centre
The staff is so nice. At first I got a free upgrade for my room to delux premium, but sadly the room got no table and sofa. It was super inconvenient, so I requested a downgrade service. In the next morning, the staff called me and invited me to switch room. The whole process is smooth, and the bed is super comfortable.From€107
Very Good1572 Reviews
City Hall/Myeong-Dong Seoul|1.05km from city centre
The downside is that there were former employees striking outside the hotel the entire time. It seems this hotel treats its staff very poorly. The daily room cleaning was also done very late, probably because they laid off so many employees. For these reasons, I wouldn't recommend this hotel.
The location, however, is excellent. It's super convenient for getting to major shops in Myeongdong like Olive Young (though a bit far from the duty-free shop). The subway station is right downstairs, and there's also a very large 7-Eleven downstairs with spacious seating for instant noodles. Other stores like GS25 are also nearby, and a 12-story Daiso is just across the street. The hotel doesn't provide disposable dental kits, so you can just buy them directly from Daiso.
Myeongdong Cathedral is right behind the hotel, and there are quite a few historical attractions in the vicinity. Luggage storage is very convenient, and check-in is self-service.From€120
🎼 Top 5 Activities and Landmarks in Seoul
There are countless ways to explore Seoul, but these five capture the spirit of the city beautifully. They’re a mix of urban icons, green spaces and family-friendly experiences that are ideal whether you’re taking it slow or looking for fun things to do in Seoul.
Below, we’re sharing some of the best places to visit in Seoul and a handful of interesting things to do in Seoul—without overthinking it.
N Seoul Tower
N Seoul Tower is one of those places that surprises you even when you arrive with high expectations. You go up and, suddenly, the city unfurls in every direction: skyscrapers, neighbourhoods, mountains… all in a single glance.
A handy tip is to head there at sunset, when the sky changes colour and the lights begin to switch on little by little.
N Seoul Tower
4.6/5
3420 Reviews
A very beautiful place worth visiting. Excellent views of the city from various angles, and in my opinion, it's best to go on a clear day.€14
Namsan Mountain Park
Namsan Park is the tranquil counterpoint to the tower. Here, the ideal thing to do is to wander the trails at a relaxed pace and let the surroundings work their magic. You’ll find gentle climbs, hidden viewpoints, and spots where you can breathe plenty of peace, despite being right in the middle of the city.
By the way, when the weather’s fine, the path that loops around the mountain fills with locals heading out for an after-work walk.
Namsan Mountain Park
4.7/5
581 Reviews
Beautiful views, worth seeing. But we've already made it a tradition to climb higher in new countries/cities.Gyeongbokgung Palace
Gyeongbokgung is the quintessential palace: majestic, elegant, and filled with nooks that feel like they’re from another era.
Watching the changing of the guard is one of those subtle details that offer plenty of photo opportunities, especially if you’ve got your camera handy. And if you fancy getting into the spirit even more, you can rent a hanbok and get in for free, which always has its charm.
Gyeongbokgung Palace
4.6/5
5786 Reviews
I recommend it to everyone.€5
LEGOLAND® Korea Resort
If you’re travelling with kids (or fancy bringing out your inner child), LEGOLAND® Korea is one of those days out that never fails.
The park is well-organised and features attractions for different ages, so you don't have to improvise all the time.
What's more, the curious thing is that many areas are built from thousands of LEGO bricks and, sometimes, you find yourself gazing at the details for a while without meaning to.
LEGOLAND® Korea Resort
4.6/5
178 Reviews
It was less crowded than I expected, and there was plenty to see. Since it was less busy than Everland, I was able to ride the attractions multiple times, and the rides seemed to be geared towards infants and toddlers. There were many things to see throughout the park, and although some places were closed, the quality and prices of the restaurants were not bad.€17
Myeongdong Nanta
Nanta is one of Seoul’s most fun shows. You don’t need to understand Korean, because it’s all about rhythm, physical humour and a staging that blends cooking, percussion and a few eccentric touches that work surprisingly well.
Before you head in, have a look at the schedule because there are several shows and they sell out quickly.
Myeongdong Nanta
4.7/5
362 Reviews
I think this is a must-see for families. Several groups of parents and children had just as much fun as the children. The content and interactive performances were interesting, and the sound and light effects, percussion, and choreography were very well done and captivating. Before we knew it, 90 minutes had passed. A wonderful show that I highly recommend!€21
🎵 Seoul, the Capital of K-pop and Korean Pop Culture
Seoul has been setting trends for years without trying too hard. From music and TV series to fashion and themed cafés that look like film sets, the city has become a magnet for fans from all over the world.
And the interesting thing is that, beyond the touristy stuff, there are loads of geeky things to do in Seoul, unique nooks and cafés to visit in Seoul that reveal a more creative side of the city. Now, if you fancy something more alternative, there are also non-touristy things to do in Seoul that fit perfectly with this pop vibe.
⭐ K-pop routes in Seoul: shops, studios and iconic areas
K-pop routes are pretty much a must-do if you’re even slightly interested in Korean culture. Every neighbourhood has its own “ecosystem”, and if you venture out a bit, you’ll end up discovering studios, idol cafés and shops hiding real treasures.
- Hongdae: street performances, photocard shops, and venues where rookie groups put on mini shows. Sometimes you’ll bump into fans waiting for a trainee to come out.
- Gangnam: recording studios, famous agencies such as SM or JYP in the neighbourhood, and cafés frequented by idols. Everything here has a more 'pro' vibe.
- Myeongdong: album shops, collectables and official merchandise. It’s easy to lose track of time browsing shelves with albums by BTS, BLACKPINK, Stray Kids or NewJeans.
By the way, if you're into photos, there are several murals dedicated to well-known bands that are perfect for Instagram.
☕ Themed cafés and geeky things to do in Seoul
Themed cafés are a world of their own. Stepping into many of them feels like walking into a scene from a drama or a manga panel. Some are elegant, others are pure fantasy, and others, quite frankly, leave you wondering whether you’re in a café or a museum of Korean aesthetics.
- Beautifully designed cafés: minimalist, light-filled, serving smooth coffee and perfect pastries (Seongsu and Ikseon-dong are brimming with them).
- Animal cafés: cats, dogs and even fennec foxes in some. Ideal if you fancy a quiet, different experience.
- Cafés inspired by dramas or manga: themed décor, photo sets and character-inspired drinks.
- Amusement arcades and gaming centres: perfect for a rainy afternoon. Rhythm games, dance machines, and classics that never go out of fashion.
If you have time, try combining some café-hopping with a stroll around Hongdae.
It’s one of those neighbourhoods where, without looking for anything in particular, you end up finding something that puts a smile on your face.
🌡️ Best Time to Visit Seoul
Seoul is a city that changes dramatically with the seasons, almost as if it had four distinct personalities. Some people prefer the colourful charm of spring, others revel in the vibrant summer atmosphere, and many visit in autumn because everything comes together.
That said, even in the depths of winter, you’ll find things to do in Seoul in winter that are worth your while.
Here’s a quick guide to help you get your bearings:
Season | Climate and temperatures | Notes | Activities and Festivals |
🌸 Spring (March–May) | Mild, sometimes rainy, 8–20 °C | A very popular season for cherry blossom | Hanami in parks, strolls through palaces, terrace cafés |
☀️ Summer (Jun–Aug) | Hot and humid, 22–30 °C | Buzzing atmosphere, but occasional monsoon downpours | Festivals, night-time activities, air-conditioned shopping centres |
🍁 Autumn (Sep–Nov) | Cool and stable, 10–22 °C | For many, the best time | Autumn foliage, hiking in Namsan/Bukhansan, cultural visits |
❄️ Winter (Dec–Feb) | Cold and dry, –5 to 5 °C | Fewer tourists and lower prices | Christmas markets, ice skating, hot street food, spas and jjimjilbang |
Book activities and experiences in Seoul all year round with Trip.com.
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🚄 Day Trips from Seoul
One of Seoul’s perks is that, as soon as you venture a little beyond the centre, the atmosphere changes in an instant. Suddenly you go from skyscrapers and neon to peaceful mountains, traditional villages and coastal areas where life moves at a much slower pace.
And the great thing is that all these getaways work just as well for trips of every kind: on your own, as a couple, with the family, or with friends who want to see a little more of the country.
Paju and the DMZ: recent history and wide-open landscapes
It’s an intriguing day out, as it blends nature with one of the most delicate episodes in Korean history. The journey isn’t long—about an hour or so depending on the route—and the visit leaves very different impressions depending on what interests you.
- Average travel time: 60–90 minutes
- Transport: official bus tour or Gyeongui–Jungang Line to Imjingang Station + shuttle
Unmissable:
- Dora Observatory, with views that will amaze you at how close everything appears.
- The Third Infiltration Tunnel, probably the most striking part of the tour.
- The Freedom Bridge, filled with messages and ribbons bearing wishes for reunification.
- Heyri Art Valley, a very tranquil artists' village; pop into any gallery and you'll notice everything has an experimental feel that's quite different from what you find in Seoul.
Suwon: temples, fortresses and tradition
Suwon is one of those places where you can easily while away half a day without glancing at the time. It’s steeped in history, dotted with temples, and has that irresistible blend of a modern city and a historic heart that always draws travellers in.
- Average journey time: 40–60 minutes
- Transport: Metro Line 1 or ITX Saemaeul train
Unmissable:
- Hwaseong Fortress, a UNESCO World Heritage site, perfect for an unhurried stroll along its walls.
- Hwaseong Haenggung Palace, with spacious courtyards and halls where the courtly life of the era still lingers in the air.
- The traditional streets of the historic centre, perfect for sampling Korean sweets that don’t usually feature in the guidebooks.
Incheon and Wolmido: sea, seafront promenade and a relaxed atmosphere
When you fancy seeing the sea without going too far, Incheon is the simplest option. What’s more, Wolmido has that slightly retro beach vibe that pleasantly surprises many people.
- Average journey time: about 60 minutes
- Transport: Metro Line 1 or Airport Railroad Express (AREX)
Unmissable:
- Wolmido’s seaside promenade is a very pleasant place for a walk, with boats entering and leaving the harbour.
- Wolmi Theme Park, small but spot-on if you’re travelling with kids or want to hop on a couple of rides without any fuss.
- Seafront cafés where you can while away half an hour watching people go by.
- Incheon’s Chinatown, boasting a culinary scene that’s a complete departure from what you usually find in Seoul.
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❓ FAQ – Things to Do in Seoul
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