37GS Residences
1 night
Rooms and Guests
1 room, 2 adults, 0 children
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37GS Residences

37 Golden Square, London W1F 9LB, Westminster, London, W1F 9LB
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Highlights
Ideal location
Excellent service
Top local pick
Sparkling clean
Amenities
Luggage Storage
24-Hour Front Desk
Elevator
Clothes Dryer
First-Aid Kit
All Amenities
Property Description
With a stay at 37GS Residences in London (London City Centre), you'll be within a 5-minute walk of Piccadilly Circus and Piccadilly. This apartment is 0.4 mi (0.7 km) from Leicester Square and 0.5 mi (0.9 km) from Trafalgar Square.
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9.1/10
Great
The location here is really good. It’s next to Oxford Street and close to underground.
All 29 Reviews
Surroundings
Metro: Piccadilly Circus
(330m)
Metro: Oxford Circus
(590m)
Airport: London City Airport
(15.1 km)
Airport: Heathrow Airport
(27.8 km)
Train: Charing Cross Station
(1.2 km)
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Overview

Rooms

Guest Reviews

Services & Amenities

Policies

Gs 20-2 Bed Executive

Gs 20-2 Bed Executive

2 bedrooms: 2 king beds | 1 living room
80m² | Floor: 6
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
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Gs 1-3 Bed Deluxe
7

Gs 1-3 Bed Deluxe

3 bedrooms: 3 king beds | 1 living room
171m² | Floor: 1
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
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Gs 19-2 Bed Deluxe

Gs 19-2 Bed Deluxe

2 bedrooms: 2 king beds | 1 living room
123m² | Floor: 5
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
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Gs 17-3 Bed Deluxe

Gs 17-3 Bed Deluxe

3 bedrooms: 3 king beds | 1 living room
170m² | Floor: 5
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
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GS22 - 3 Bed Penthouse
15

GS22 - 3 Bed Penthouse

3 bedrooms: 2 queen beds and 1 king bed | 1 living room
238m² | Floor: 6
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
Check Availability
Gs 2-1 Bed Executive
12

Gs 2-1 Bed Executive

1 bedroom: 1 king bed | 1 living room
50m² | Floor: 1
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
Refrigerator
Shower
Room Details
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Gs 15-2 Bed Superior

Gs 15-2 Bed Superior

2 bedrooms: 2 king beds | 1 living room
92m² | Floor: 4
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
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Gs 6-1 Bed Executive
13

Gs 6-1 Bed Executive

1 bedroom: 1 king bed | 1 living room
50m² | Floor: 2
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
Refrigerator
Shower
Room Details
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Gs 10-1 Bed Executive
11

Gs 10-1 Bed Executive

1 bedroom: 1 king bed | 1 living room
50m² | Floor: 3
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
Refrigerator
Shower
Room Details
Check Availability
Gs 8-2 Bed Superior

Gs 8-2 Bed Superior

2 bedrooms: 2 king beds | 1 living room
118m² | Floor: 2
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
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Gs 7-2 Bed Superior

Gs 7-2 Bed Superior

2 bedrooms: 2 king beds | 1 living room
92m² | Floor: 2
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
Check Availability
GS3-2 Bed Superior

GS3-2 Bed Superior

2 bedrooms: 2 king beds | 1 living room
92m² | Floor: 1
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
Check Availability
Gs 13-3 Bed Deluxe

Gs 13-3 Bed Deluxe

3 bedrooms: 3 king beds | 1 living room
171m² | Floor: 4
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
Check Availability
Gs 5-3 Bed Deluxe

Gs 5-3 Bed Deluxe

3 bedrooms: 3 king beds | 1 living room
171m² | Floor: 2
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
Check Availability
Gs 16-2 Bed Superior

Gs 16-2 Bed Superior

2 bedrooms: 2 king beds | 1 living room
102m² | Floor: 4
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
Check Availability
GS18 - 2 Bed Executive

GS18 - 2 Bed Executive

2 bedrooms: 2 king beds | 1 living room
80m² | Floor: 5
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
Check Availability
Gs 9-3 Bed Deluxe

Gs 9-3 Bed Deluxe

3 bedrooms: 3 king beds | 1 living room
171m² | Floor: 3
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
Check Availability
Gs 14-1 Bed Executive
13

Gs 14-1 Bed Executive

1 bedroom: 1 king bed | 1 living room
50m² | Floor: 4
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
Refrigerator
Shower
Room Details
Check Availability
Gs 11-2 Bed Superior

Gs 11-2 Bed Superior

2 bedrooms: 2 king beds | 1 living room
92m² | Floor: 3
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
Check Availability
Gs 21-2 Bed Deluxe

Gs 21-2 Bed Deluxe

2 bedrooms: 2 king beds | 1 living room
117m² | Floor: 6
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
Check Availability
GS12-2 Bed Superior
13

GS12-2 Bed Superior

2 bedrooms: 2 king beds | 1 living room
100m² | Floor: 3
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
Refrigerator
Shower
Room Details
Check Availability
Gs 4-2 Bed Deluxe

Gs 4-2 Bed Deluxe

2 bedrooms: 2 king beds | 1 living room
118m² | Floor: 1
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Refrigerator
Shower
Tea Bag
Room Details
Check Availability
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Guest Reviews

9.1/10
Great
29 reviews
Verified Reviews
  • Cleanliness9.1
  • Amenities9.1
  • Location9.1
  • Service8.9
Average for similar properties in London
Most Mentioned
AI Summary
Conveniently located near major attractions, the spacious, modern apartments provide a comfortable stay. The attentive staff and luxurious amenities enhance the overall experience.
X‍i‍n‍y‍u
September 15, 2024
The location here is really good. It’s next to Oxford Street and close to underground.
J‍o‍h‍n‍n‍y‍s‍i‍i‍c
September 2, 2024
At this price, it should be a great value in London. The facilities and cleanliness are pretty good, but charging a deposit of 1,000 pounds for a 2-day stay is really incomprehensible.
Original TextTranslation provided by Google
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
September 27, 2024
Very suitable for family travel
Original TextTranslation provided by Google
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
May 19, 2025
We stayed on the third floor of the building. Unfortunately, the apartment was extremely noisy, both due to sounds from neighboring units and external noise. Inside, we were frequently disturbed by loud footsteps and the scraping of furniture. Outside, the windows were not soundproof, allowing constant noise from the street to enter. The building is located on a very busy road with several nightlife venues nearby. Every night, there was loud music and shouting until 1 or 2 a.m. From 6 a.m. onward, the noise from daily activities began — including heavy trucks driving by or loading and unloading directly outside. As a result, we were unable to get any proper rest throughout our stay. It is truly surprising that the windows have not been soundproofed or equipped with noise-reducing shutters. For a rate of €500 per night, one would expect a significantly higher level of comfort and insulation. Very disappointing.
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
January 14, 2025
We stayed as a family of four (two adults and 9 and 11 year old, 9 year old has special needs) and had a mixed experience- mostly b/c we booked through Marriott Homes and Villas to use points. I strongly urge caution when booking through Marriott as there is no support. The apartment was clean and well-managed, but there were notable downsides. Despite booking a room with two bedrooms and two king beds (my husband and kids are all very tall), the advertised bed sizes were incorrect, and our children couldn’t share a bed comfortably. One kept falling out of bed and we asked for support from the front desk and they offered us a cot for 100 USD nightly- we had a busy schedule so instead of fighting with the front desk, I tried to escalate to Marriott- let me tell you- there is 0 support. No response to email/no response to phone calls- literally just went to voicemail. I followed up with the front desk the next night and they explained that they were also annoyed with marriott- that the listing has been incorrect and now two months later, it is still incorrect. The staff did nicely arrange linens on the floor for her to sleep on (as she continually fell out of bed). It took a few days for her to admit that she was not sleeping at night at which point I pushed the staff to give us a cot free of charge, but this was far from ideal given the cost (over $1,000 per night) and we did end up paying extra for this specific room when there were other less expensive units that would have fit out needs. Some maintenance issues—like broken window handle locks —were acknowledged but not fixed, leading to stuffy nights as the windows could not stay open and there are no fans in the unit. The living room setup was also uncomfortable for a family of four- watching a movie and sprawling out was not possible as the couch was somewhat small (fits three max) and the extra chairs were not comfortable for watching a movie. It seemed like requests required a few follow ups- I may have received a few fans if I pressed the issue, the cot may have come sooner- but we had such full days and we were normally out of the apt by 10 am and didn't return until after 10 pm- I blame myself for not pushing , but I also would have appreciated some proactiveness. The location is vibrant- centrally located with lots of great shopping, bars, and restos- but there were a few fights/drunks breaking bottles on the street which woke us up. This seemed to only happen on Friday and Saturdays- the rest of the week was fine. Not a critique of the hotel - just something to know about the area. The apartment was clean and well stocked, but the bathrooms did have a sewer smell to them that seemed somewhat common for the area. We’d recommend NEVER booking through Marriott Homes & Villas- I know I paid a premium to use my points- and calling to verify bed sizes if this is important to you
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
November 6, 2024
Gorgeous apartments, building and unit kept spotless, central Soho location, walking distance to some of the best food, coffee & shopping in SoHo. The entrance is hidden near a quiet square, so I felt extremely safe walking alone at night as a woman. Ali was the best! He made sure to take care of us when our schedule changed, and made our experience that much better, thank you Ali!! :) Would highly recommend to anyone staying in London for a longer period of time, this was the right choice!
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
October 20, 2024
We stayed here for two nights for my birthday treat. Upon arrival we was greeted by Ali G who was very helpful and welcoming. We mentioned we need to leave our items here so we can park the car and return. Ali went the extra mile by placing all our belongings in our room and stocked all the fridge items away. He made our whole trip so memorable, very informative and made us feel at home. I deffo recommend the stay at 37GS Residence and please look out for Ali G he will go above and beyond! Thank you Ali Bhai.. from your Sheffield Crew!
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
October 16, 2024
This apartmemt was one of the best that I have stayed in on a leisure trip. The location in the middle of SoHo is perfect for shopping, bars, and restaurants. The front desk staff are always available and helpful as well. Inside apartment 21 you will find 2 nicely appointed bedrooms with connected private bathrooms. The rooms have TV’s as well and a safe. The kitchen and living areas are more than large and comfortable. We also liked the outdoor space with the huge fully opening glass door. The next time I’m in London and need a 2-bedroom apartment I’m not going to bother looking elsewhere.

Services & Amenities

Restaurant
Restaurant
More Amenities
Internet
Parking
Front Desk Services
Public Areas
Cleaning Services
Safety & Security

Property Policies

Check-in and Check-out Times
Check-in: After 15:00
Check-out: Before 11:00

Front desk hours: 24/7

To check-in, contact the property 1 day in advance by email/phone.At the same time, please provide your check-in time

Child Policies
Children of all ages are welcome at this property.
Additional fees may be charged for children using existing beds. Add the number of children to get a more accurate price.

Cots and Extra Beds
For all room types, extra beds can be added, but cots cannot be added.
Fees for extra beds and cribs are not included in the total and must be paid at the hotel.
AgeFee
Children
£36.00 per person per night

Breakfast
Breakfast not provided.

Deposit Policy
DepositDeposit required
Deposit Collection MethodsA fixed amount of £750.00 is charged.
Deposit Payment MethodsThis property accepts credit cards
Deposit RefundThe deposit will be returned to the original account of payment within 7 days after check-out.

Pets
Pets are not allowed

Service Animals
Service animals are allowed on request

Age Requirements
The main guest checking in must be at least 18 years old

Paying at the Hotel

Legal Information
This property is managed by a professional host. Professional hosts are parties that act for purposes relating to their trade, business, or profession and are regarded as traders under EU law.
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Property Description

  • Opened: 2019
  • Number of Rooms: 22
With a stay at 37GS Residences in London (London City Centre), you'll be within a 5-minute walk of Piccadilly Circus and Piccadilly. This apartment is 0.4 mi (0.7 km) from Leicester Square and 0.5 mi (0.9 km) from Trafalgar Square.

Take in the views from a rooftop terrace and make use of amenities such as complimentary wireless internet access.

Featured amenities include a 24-hour front desk, luggage storage, and laundry facilities.

Make yourself at home in one of the 3 air-conditioned rooms featuring heated floors and flat-screen televisions. Kitchens are outfitted with full-sized refrigerators/freezers, ovens, and stovetops. Complimentary wireless internet access keeps you connected, and cable programming is available for your entertainment. Conveniences include separate sitting areas and microwaves, and housekeeping is provided weekly.

Frequently Asked Questions

What are some things to do near 37GS Residences?

You can visit the following landmarks near 37GS Residences: Piccadilly Circus, 320m from your search (straight-line distance).

Does 37GS Residences have a swimming pool?

No, 37GS Residences doesn't have a pool.

Does 37GS Residences provide breakfast?

No, 37GS Residences doesn't provide breakfast. But you can find some nearby restaurants and cafés that offer breakfast.

Are pets allowed at 37GS Residences?

Unfortunately, pets are not allowed at 37GS Residences.

What are the check-in and check-out times at 37GS Residences?

The check-in time at 37GS Residences is 15:00 and the check-out time is 11:00.

Which airport is closest to 37GS Residences?

London City Airport is the closest airport to 37GS Residences, and it is about 42 mins from hotel by car (15.1 km).

How much does it cost to stay at 37GS Residences?

Prices at 37GS Residences are subject to change according to dates, hotel policy, and other factors. To view prices, please search for the dates you wish to stay at the hotel.

About This Property

Nearest AirportLondon City Airport
Distance to Airport15.09KM
Nearest Train StationCharing Cross Station
Distance to Train Station1.19KM
Nearest Metro StationPiccadilly Circus
Distance to Metro Station0.33KM
Average Price FromGBP1578
Hotel Star Rating4