Fall into Puyuan, nine hundred years of Jiangnan!

Jiangnan is home to many water towns, with well-known ones like Zhouzhuang, Tongli, and Wuzhen already famous far and wide. This year, however, a new ancient town has risen to prominence, becoming a popular emerging destination with Ming and Qing dynasty styles favored by tourists — that is Puyuan Fashion Ancient Town. Puyuan Fashion Ancient Town is located within Jiaxing, only about eighteen kilometers from Wuzhen, making its geographical location very close. It is developed by the same operating team as Wuzhen. As a newly developed water town scenic area, its planning, management, and operation are more aligned with the needs of modern tourists, effectively avoiding some common problems encountered in the development of traditional Jiangnan water towns, with a clear and distinct market positioning. First, the water town’s texture is well preserved. Its history dates back to the Southern Song Dynasty, spanning over nine hundred years, with the overall layout and appearance relatively intact. Second, the scenic area is rich in attractions, such as Fufu Shan Tower, Fushan Temple, Xiangyun Temple, Pujia Courtyard, Guandi Temple, and the Yue Family’s Three Jinshi Brothers, among others. Each individual building carries profound historical culture and legendary stories. Personally, I believe these significant historical buildings not only showcase the essence of architectural art and culture but also condense numerous cultural anecdotes, making it truly astonishing to present such density in a limited space. In addition, the ancient town offers two distinctive intangible cultural heritage experience programs at night, leaving a deep impression. The first is Puyuan Dream of Splendor, centered on market culture, integrating traditional folk arts such as acrobatics, song and dance, iron flower performances, and including a fish lantern parade, creating a strong atmospheric vibe. The second is Starry Night Rowing, where visitors can take a boat along the river to enjoy intangible cultural heritage performances on the shore and water platforms, such as the Three Jumps, sword dance, and singer performances, with innovative forms and beautiful artistic conception. The organic combination of these elements has made Puyuan Fashion Ancient Town a uniquely charming tourism product, receiving positive market feedback and tourist favor, gradually becoming a highly sought-after “internet-famous” water town ancient town.