W Florence
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1 room, 2 adults, 0 children
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W Florence

Opened in 2025
Piazza Dell'Unita Italiana 3/4, Florence, Tuscany 50123, Italy
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hotel overview picture
Highlights
Newly opened
Newly renovated
Pets welcome
Amenities
Fitness Room
24-Hour Front Desk
Restaurant
Business Center
Room Service
All amenities
Property Description
Perched at the gateway to Florence’s historic center, W Florence will soon welcome guests at the renowned Piazza dell'Unità d’Italia, a location steeped in the city’s art, architecture, and cultural legacy. This exciting new addition to Florence brings to the W brand a distinctive blend of Italian charm and contemporary flair, creating an entirely unique experience for style-savvy travelers seeking both luxury and authenticity. W Florence will feature 119 stylish guest rooms, including exceptional suites, showcasing a fusion of modern elegance and artistic elements that celebrate Florence’s renowned history. Where immersive design, cutting-edge technology, and luxurious comfort come together in spaces crafted to impress. Here, the essence of the Renaissance culture and art meets today’s curious travelers, forging a vibrant bridge between past and present.
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7.6/10
Good
Cleanliness7.6
Amenities7.6
Location7.6
Service7.6
All 9 reviews
Surroundings
Airport: Florence "Amerigo Vespucci" Airport
(7.9 km)
Train: Firenze Santa Maria Novella Railway Station
(430m)
Train: Leopolda Station
(1.3 km)
Landmarks: Basilica of Santa Maria Novella
(150m)
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Overview

Rooms

Guest Reviews

Services & Amenities

Policies

Deluxe King Room With Balcony
4

Deluxe King Room With Balcony

1 King bed
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
TV
Private Toilet
Room Details
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Premier Junior King Suite
7

Premier Junior King Suite

1 King bed
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
TV
Heating
Room Details
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Penthouse, Signature Suite, 1 King, Duomo View, Terrace
5

Penthouse, Signature Suite, 1 King, Duomo View, Terrace

1 King bed
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
TV
Heating
Room Details
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Superior King Room
3

Superior King Room

1 King bed
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
TV
Private Toilet
Room Details
Check Availability
Premier King Room With Balcony
3

Premier King Room With Balcony

1 King bed
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
TV
Private Toilet
Room Details
Check Availability
Deluxe Junior King Suite
5

Deluxe Junior King Suite

1 King bed
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
TV
Private Toilet
Room Details
Check Availability
Deluxe King Room
7

Deluxe King Room

1 King bed
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
TV
Private Toilet
Room Details
Check Availability
Supreme Suite, Larger Suite, 1 King
12

Supreme Suite, Larger Suite, 1 King

1 King bed
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
TV
Heating
Room Details
Check Availability
Urban Junior Suite King
7

Urban Junior Suite King

1 King bed
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
TV
Heating
Room Details
Check Availability
Superior Twin Room With 2 Single Beds
4

Superior Twin Room With 2 Single Beds

2 Single bed
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
TV
Private Toilet
Room Details
Check Availability
Superior King Junior Suite
5

Superior King Junior Suite

1 King bed
Has window
Free Wi-Fi
Non-smoking
Air Conditioning
Private Bathroom
TV
Private Toilet
Room Details
Check Availability
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Guest Reviews

7.6/10
Good
9 reviews
Verified Reviews
  • Cleanliness7.6
  • Amenities7.6
  • Location7.6
  • Service7.6
Average for similar properties in Florence

Book now and leave a review after your stay to earn up to 120 Trip Coins (approx. £0.89). Trip Coins can be used to save instantly on room rates.

Most Mentioned
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
August 2, 2025
The hotel is gorgeous and the rooms are very comfortable. The staff is amazing-so nice and helpful. Our room was cleaned every day and often our bed was remade when we got back from dinner. Every single person who works there is friendly and so helpful. I would HIGHLY RECOMMEND this gorgeous hotel that is close to everything!
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
August 2, 2025
We had a wonderful stay! While we were a bit bummed the rooftop wasn’t open yet, Matteo kindly showed us room options and explained the amenities, and Simone was very helpful in coordinating our room needs in advance. Special thanks to Sandra, Carolina, and Francisco at the restaurant, the breakfast was delicious! And to the bell staff and housekeeping team for their attentive care. Thanks again for everything. Grazie mille!
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
July 31, 2025
Our stay at W Firenze was fantastic! Giorgia and her team were warm, professional, and went above and beyond — even handling our parking. The hotel is stylish and vibrant, with a great inner courtyard lounge, excellent breakfast, and a lively bar scene. A perfect mix of flair, comfort, and top-notch service. Highly recommend!
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
July 24, 2025
(( BAD EXPERIENCE)) “I am extremely dissatisfied with my experience at the W Florence and do not recommend it. From the hotel manager to the reception and lobby staff, the service was disappointing. Additionally, when I requested just a 30-minute late checkout after noon, they insisted on charging an extra fee, despite the fact that I found out there were plenty of available rooms. Their attitude was extremely rude and unprofessional.” “Sono estremamente insoddisfatto della mia esperienza al W Florence e non lo consiglio affatto. Dal direttore dell’hotel al personale della reception e della lobby, il servizio è stato deludente. Inoltre, quando ho chiesto un check-out posticipato di soli 30 minuti dopo mezzogiorno, hanno insistito per applicare un costo aggiuntivo, nonostante avessi verificato che c’erano molte camere disponibili. Il loro atteggiamento è stato estremamente scortese e poco professionale.”
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
July 16, 2025
The new W is in a great location only 5 minutes walk to the Duomo and all the wonderful sights of Florence. Very cool stylish design with wonderful friendly staff . Amazing lobby bar partially open roof great inside outside feel. Highly recommend , it’s only just opened but the service levels are amazing .
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
July 14, 2025
Nice building but completely poor service and half of the amenities are closed. I don’t recommend spending the money here for 3 star service. The staff are clueless how to manage a five star hotel. This hotel should improve by training the staff.
G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
August 5, 2025
Conosciamo la catena W per aver soggiornato in loro varie strutture che apprezziamo per i servizi e per la vivacità dei loro hotel. Qui ci siamo fermati per un aperitivo...vista la nuova apertura nella nostra città. Ancora in fase di completamento la terrazza non è aperta e il dj set nella zona aperitivo non c era. L impatto iniziale non è stato wow come immaginavo...aspetteremo! Ma da una catena di hotel così importante mi sarei aspettata un apertura completa ed efficiente fin da subito
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G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
August 4, 2025
È stato bellissimo passare due notti al W Florence, siamo stati accolti e coccolati da tutto lo staff e l'hotel è un gioiellino nuovo nuovo. In particolare ci tengo a ringraziare Flo per la bellissima esperienza della colazione e la sorpresa del packet lunch alla fine che non ci aspettavamo, abbiamo gradito moltissimo! Alla sera abbiamo trovato il turndown più perfetto del mondo, ogni singola cosa in camera è stata trattata con la cura più attenta e amorevole ed è tutto merito di Grace. Grazie anche a Mariem, Simone, Francesco e Stefferson, ci hanno fatto sentire davvero speciali durante questo soggiorno meraviglioso.
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G‍u‍e‍s‍t‍ ‍U‍s‍e‍r
July 16, 2025
Ho avuto il piacere di visitare il nuovo hotel W di firenze e di provare i cocktail e di assaggiare i tapas e devo ammettere che è stato una vera esperienza. Non solo il personale e’ super gentile e attento ma anche i drinks sono il top . Finalmente a Firenze un ambiente contemporaneo e di design, una boccata di aria fresca !
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Services & Amenities

Restaurant
Restaurant
Restaurant
No additional info available
More Amenities
Parking
Business Services
Front Desk Services
Food & Drink
Health & Wellness

Property Policies

Check-in and Check-out Times
Check-in: After 15:00
Check-out: Before 12:00

Front desk hours: 24/7

The host or staff will greet you upon arrival

Child Policies
Children of all ages are welcome at this property.
Additional fees may be charged for children using existing beds. Add the number of children to get a more accurate price.

Cots and Extra Beds
For all room types, cots can be added. Extra bed policies vary according to room type. Please refer to the relevant room type policy.
Fees for extra beds and cots are not included in the total price. For details, please contact the hotel.

Breakfast
Breakfast is available at the hotel. Please contact the hotel for details.
AgeFee
Children 17 years old and under
Contact property
Adult
Contact property
Additional breakfast fees are not included in the total and need to be paid at the property.

Pets
Pets are allowed on requestAdditional charge
Fee: €120.00 (approx. £104.78) per pet per stay

Service Animals
Service animals are allowed on request

Age Requirements
The main guest checking in must be at least 18 years old

Legal Information
This property is managed by a professional host. Professional hosts are parties that act for purposes relating to their trade, business, or profession and are regarded as traders under EU law.
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Property Description

  • Opened: 2025
  • Number of Rooms: 119
Perched at the gateway to Florence’s historic center, W Florence will soon welcome guests at the renowned Piazza dell'Unità d’Italia, a location steeped in the city’s art, architecture, and cultural legacy. This exciting new addition to Florence brings to the W brand a distinctive blend of Italian charm and contemporary flair, creating an entirely unique experience for style-savvy travelers seeking both luxury and authenticity. W Florence will feature 119 stylish guest rooms, including exceptional suites, showcasing a fusion of modern elegance and artistic elements that celebrate Florence’s renowned history. Where immersive design, cutting-edge technology, and luxurious comfort come together in spaces crafted to impress. Here, the essence of the Renaissance culture and art meets today’s curious travelers, forging a vibrant bridge between past and present.

Frequently Asked Questions

What are some things to do near W Florence?

You can visit the following landmarks near W Florence: Basilica of Santa Maria Novella, 150m from your search (straight-line distance).

Does W Florence have a swimming pool?

No, W Florence doesn't have a pool.

Are pets allowed at W Florence?

Yes, W Florence is a pet-friendly hotel, but it is best to call ahead to confirm.

What are the check-in and check-out times at W Florence?

The check-in time at W Florence is 15:00 and the check-out time is 12:00.

Which airport is closest to W Florence?

Florence "Amerigo Vespucci" Airport is the closest airport to W Florence, and it is about 22 mins from hotel by car (7.9 km).

How much does it cost to stay at W Florence?

Prices at W Florence are subject to change according to dates, hotel policy, and other factors. To view prices, please search for the dates you wish to stay at the hotel.

About This Property

Nearest AirportFlorence "Amerigo Vespucci" Airport
Distance to Airport7.94KM
Nearest Train StationFirenze Santa Maria Novella Railway Station
Distance to Train Station0.43KM
Average Price FromGBP1180
Hotel Star Rating4