Augustus Hotel & Resort

Absolutely horrible place. The hotel obviously does a lot of marketing that’s fake. It’s expensive (which I don’t mind) but there’s an additional fee for everything, literally everything. Angry people all around about how expensive everything is—just heard a man loudly shouting, “What do you mean it costs 500 euros for lunch?” Zero value—everything is cheap and used—no design or beauty. You’re harassed on the beach by people trying to sell you things and they won’t go away when you say no—you have to say no 5 times. Staff is rude and also stupid. It’s mostly empty—Italians obviously smart enough not to come here. The ocean is filled with brown stuff that looks like poo and is gross.

My wife, our college-aged daughter, and I stayed at the Augustus Resort over Easter weekend. We were eager to spend time along the Italian coast and were delighted to discover this gem in the charming town of Forte dei Marmi. Our stay was truly outstanding. The two-bedroom, two-bathroom apartment was spacious and perfectly suited for the three of us. Each morning, the buffet breakfast offered a wide variety of delicious options to start the day. The soft sandy beach and relaxing cabanas created an ideal retreat, and the beachside lunch restaurant served incredible food with impeccable service. The staff was exceptional, with special thanks to Nina, the concierge, who assisted us on multiple occasions. We enjoyed both taking the shuttle and walking into town, as well as running through the parks and along the boardwalk. The hotel also serves as a great base for exploring Cinque Terre. On our way back to Florence, we stopped to climb the Leaning Tower of Pisa—just a 45-minute drive from the resort. Our three-night stay flew by, and we only wished it had been longer. It’s a truly special place, and we would love to return. Many thanks to the entire staff for making it feel like a home away from home.

This fine hotel , the Lido extension, which faces the sea ,is best described by me as “shabby chic” and I wouldn’t want to stay at another hotel in Forte . My room is ok , but what gives it the edge for me is the excellent service and simple charm of this Iconic small hotel Perfect breakfasts and a lovely beach

Extremely overpriced beach club. Felt like we were completely fleeced and no chance of a refund even with torrential rain. The food in the restaurant is not good and again overpriced. We resent how much we paid and wish we had gone elsewhere.

I chose this hotel based on a friend’s recommendation, mainly because of its private beach. What I didn’t expect was that access to the beach comes with very steep extra charges — sunbeds start at €150 per day depending on their location. When you add this to the already high room rates, the value just doesn’t add up. Reaching the beach is also inconvenient: you have to walk or get a cart across the street, which takes away from the “private beach” appeal. Once there, the food at the beach bar was disappointing and well below expectations. On the positive side, the hotel itself is stylish, the décor is beautiful, and the breakfast was excellent. However, our room was extremely small — we could barely open our suitcases — and the hotel layout feels scattered and oddly designed. Several other travelers told us that there are very good hotels right on the beach, closer to the city center, and at much more reasonable prices. Overall, hotel Augustus is chic and visually impressive, but between the cramped rooms, scattered design, hidden costs, and underwhelming beach experience, it doesn’t live up to what you pay.

This hotel resort is absolutely gorgeous! The staff is kind and welcoming! Everything is pristine. My family enjoyed staying here. The restaurant made a cake especially for my daughter’s birthday which was absolutely delicious! The waterfront cabana with unobstructed views was truly a treat. We loved everything about this resort.

We don’t have enough wonderful things to say about our stay here. It was the final of our three stays in Italy and it was perfect in every way. The hotel grounds for starters are immaculate and expansive. All the plants and trees are grown in and so well taken care of. Parking was easy and our luggage was taken up to the room right away. The front desk staff was very pleasant and helpful as was the on demand hotel shuttle that takes you to town whenever you want. Our suite was spacious with a large wrap around balcony which we enjoyed. The breakfast was delicious and full of fresh and local options. The dinner and lunch were amazing as well. The hotel boasts one of the nicer gyms we have seen with brand new Technogym equipment. And finally, the beach club is a must. An easy walk from the main hotel and it has a wonderful restaurant which also offers delivery to your cabana. The grounds on the beach again were immaculate. We will definitely stay here again.

Absolutely stunning hotel Fabulous hotel Amazing staff Top notch service We had a wonderful stay Loved everything Dinner amazing Breakfast fabulous Fantastic stay