The Folklore Exhibition Hall is located in the middle of the street. As the saying goes: "Ten miles different styles, hundreds of miles different customs." During the period from the end of the Ming Dynasty to the Republic of China, businessmen doing business in Zhoucun came from all over the country. They brought not only commercial culture, but also architectural culture and folk culture in different regions. These cultures and local cultures merged with each other. It forms the unique folk customs of Zhoucun. The formation of a custom is not a day-to-day thing, but a long time. Today, through these customs, to see the "folk customs", to understand some ethnic customs, their geographical environment, local characteristics, is very interesting. Zhou Villager's Folk Exhibition Hall is mainly divided into four exhibition areas: production and life, commercial operation, folk amusement, folk customs, and displays the local folk customs of Zhoucun through a large number of physical objects, exhibition boards and character models. The items here are all collected from the homes of the people, some of them ancestral objects, which very really reflect the production and life conditions at that time.