I believe its a family run hotel. I am a sucker for new hotels and liked the 5 star reviews in different sites. Also, I wanted to stay away from the touristy Sulthanamet and Karakoy areas. The good: Asian side, less than a 5 minute walk to the Kadikoy Ferry Port. Brand new ( as of 2023). Small, only 27 rooms, great bed!. Owner, Oz was very hospitable, even walked me to the port. Hotel room was spotless! Helpful staff all over the hotel. I discovered a maze of shops, restaurants, cafes, kepab eateries etc where the locals hang out, right in yhe neighbourhood behind the hotel, I ate my best meal of the trip in this area. The not so good: The hotel is great but just lacks something - it needs more character despite the luxurious facade that was attempted, if you get a sea facing room be aware that it gets pretty noisy on the road right in front of the hotel during the weekends. Entrance of hotel lacks curb appeal, I wouldn't call it luxury, perhaps a very well done 3 star hotel at best. It'll be interesting to see how they evolve over time.